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Business account on facebook cost


business account on facebook cost

Your business niche significantly influences your ad costs. For example, Facebook ads related to insurance or finance will be more expensive. and support in live chat, Instagram, SMS and Facebook Messenger — FREE! Whether a customer or lead messages a businesses Facebook business page. Personalize every experience along the customer journey with the Customer 360. Unify marketing, sales, service, commerce, and IT on the world's #1 CRM.
business account on facebook cost

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Can I Create A Facebook Business Page Without A Personal Profile?

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Description

Stay connected with your campaigns, no matter where you are.

Create, edit and get insights from ads across the entire Facebook family of apps, including Facebook, Instagram, Messenger, WhatsApp and more.

● View detailed real-time insights from all your campaigns
● Turn campaigns on and off
● Get quick alerts to know what’s happening with all your ads
● Compare campaigns and ad sets using a side-by-side view
● Switch between Pages and ad accounts

Version 258.0

- Improved campaign listing
- Campaign comparisons
- Refreshed Account Overview
- Performance charts updated
- Improved insights & navigation
- More chart breakdowns

Ratings and Reviews

4.1 out of 5

6.5K Ratings

A Good App - If You Have a Heartbeat And Half Brain

I normally don’t even feel strongly about apps. But man, oh man. These reviews are pretty unfair! This is a great app for anyone who’s comfortable with basic decent graphic design, knows how to create an audience, and read metrics to improve the performance of their advertising. I’ve worked as both a part time social media manager for a nonprofit organization on a university campus, with upwards of 1.8k likes on the page being added to my tenure with the effective use of the ads and the Ads Manager. I’m now a supervisor at an authorized dealer of prepaid wireless service, and I use the app to run the promotions for a store in the Inland Empire region in California. Using the audience parameters, I’ve been able to increase our sales with very limited and strategic use of location-based advertising. It’s a good app. Keep it up!

WORST BUSINESS PLATFORM EVER

Not only is the support for problem non existent & beyond generic but they don’t even try to personalize banning or solutions when they make a mistake & van the wrong person. Like they’ve banned me from paying for more ADs after I’ve already spent $200 I worked truly hard to get together as a single mother for my FB page that empowers women & is a support group that sometimes needs to use certain words like trauma or addiction simply to explain you can recover & spread hope. It needs to be case by case the trigger words. YET THERES PAGES ADVERTISING DEGRADING PHOTOS & CHILDREN IN NOTHING BUT UNDERWEAR CLAIMING ITS A KIDS LINGERIE LINE & THATS OKAY CAUSE ITS LABELED UNDER CLOTHING?! But I can’t provide a service helping women empower women & end bullying?!
And instead of providing a solution to this error on their part I’ve spent weeks messaging just to keep receiving the same generic message for weeks. So now I’ve lost all my advertising money to this group just for it to shut down my ability to advertise & waste all of the money I have trying to make a life for my child & help create a world of hope. DONT WASTE YOUR HARD EARNED MONEY OR WORK FIND A BETTER ADVERTISING PLATFORM FOR SURE. WORST EVER AND I NEVER REVIEW THINGS BUT I HAD TO PREVENT OTHERS FROM ENDURING WHAT IVE ENDURED.

Something changed and I don’t like it!

I’ve used this app for a few years and it has been a wonderful tool to help me change my ads quickly and efficiently. Until something changed and the ability to edit my ad by choosing a previous post that has been getting a good response, is no longer an option. Now if I have an ad running and want to edit it, I can only edit a picture (choose a new one) or edit the text, among other things. So to change my ad and keep the same audience, budget etc, I now have to choose my picture and save it, and then go back into it and change the text. I feel it is forcing my to just buy another ad set and I don’t like it. I generally have just set my budget and let it run indefinitely and would go in every week or so and pick a new post to advertise. Now it’s a lot more trouble and I’m thinking I may have to end my ad every few days and start all over to instead of simply editing it. Can’t we get that option back please??!!

The developer, Facebook, Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected and linked to your identity:

  • Health & Fitness
  • Purchases
  • Financial Info
  • Location
  • Contact Info
  • Contacts
  • User Content
  • Search History
  • Browsing History
  • Identifiers
  • Usage Data
  • Sensitive Info
  • Diagnostics
  • Other Data

Privacy practices may vary, for example, based on the features you use or your age. Learn More

Information

Seller
Facebook, Inc.

Size
77.5 MB

Category
Business

Compatibility
iPhone
Requires iOS 11.0 or later.
iPad
Requires iPadOS 11.0 or later.
iPod touch
Requires iOS 11.0 or later.
Languages

English, Arabic, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian Bokmål, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Tagalog, Thai, Traditional Chinese, Turkish, Ukrainian, Vietnamese

Age Rating
4+

Copyright
© Facebook, Inc.

Price
Free

Supports

  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

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Источник: https://apps.apple.com/us/app/facebook-ads-manager/id964397083

You want to be where your customers are. And it’s no secret that billions of them are on Facebook.

Each month, an average of 2.3 billion active users visit the platform—about 30 percent of the global population. It’s here that they interact with friends and discover new brands. In fact, 40 percent of digital consumers say they use social media to research new companies and find products to buy.

That’s where your Facebook for Business page comes in. Whether your organic posts or social media ads attract customers, it’s critical that your Facebook Page has the right name and information. Otherwise, you may turn off customers, confuse them, and/or lose business.

The easiest way to ensure your Facebook for Business page hits the mark with customers is to name it correctly. This may seem like a no-brainer. However, if you rebrand your business, change ownership, or find you started on the wrong foot with your page, you may need to change a business name on Facebook.

If you know your Facebook for Business page’s name isn’t reflective of your company, branding, and other digital marketing messaging, here are the steps to make this important update.

How to Change Your Business Name on Facebook in 8 Easy Steps

  • 1. Log Into Your Facebook Account
    Once you log into your Facebook account, locate the small navy blue arrow in the upper right-hand corner of the blue toolbar. A dropdown will appear. When it does, click the “manage pages” link.
  • 2. Find Your Business Page
    The page management link will open a new menu. Click on your business so it takes you to your business page.
  • 3. Edit Your Business Name
    Under your banner image displayed across the top of your business page, you should see the three buttons “like”, “follow”, and “share,” followed by three ellipses. Click the three ellipses and select “edit page info.”

Scroll to the bottom and click the link that reads “See All Information.” Now that you’re here, you’ll be able to change your business’ name, username, and category.

  • 4. Request to Become an Admin
    Are you unable to find these options? If you don’t see the prompt to edit your Facebook for Business page’s name, it’s probably because you aren’t an Admin for the page. You need to update your Page Role to Admin to make any big changes like a name update. Ask an admin to change your permissions so you can continue. Normally, this will be your marketing manager, social media manager, or content strategist. Every page has an admin, so it’s just a matter of finding the right person and having them make this switch.
  • 5. Click “About” on the Left Side of Your Page
    Once you’re an admin, click “about” on the left side of your Facebook for Business Page. This will take you to the editor.
  • 6. Click “Edit” Next to Your Page’s Name
    You should see an option to “edit” your page’s name in the about section of your profile. Click on this option to make changes.
  • 7. Enter a New Page Name and Click “Continue”
    Take your time here. You don’t want to change your Facebook for Business page name more often than necessary. Choose your new page name wisely. This should match across all social media channels and coincide with your website messaging and verbiage. If necessary, get sign-offs from your marketing team to ensure everyone is on the same page.
  • 8. Review Your Request and Click “Request Change”
    Due to fraudulent accounts and controversy on Facebook, the platform vets name changes, so you’ll have to wait for its approval. Don’t worry. You shouldn’t have any hang-ups unless you have changed your name multiple times in a short span or the change is drastically different. Don’t forget, once your Facebook for Business Page name is changed, you might want to update your username to match. This requires its own steps.

Having issues changing a business name on Facebook?
Here are a few possible explanations:

  • You’re not an admin and need to request access to make this change
  • You or another admin recently changed your Page’s name
  • You may have limits on your page in which Facebook needs to review
  • If your Facebook for Business page is a regional page part of a global brand, you won’t be able to change your name. In this case, it may be best to start from scratch with a new page. You may get in contact with Facebook for any and all of these issues to see if they can be resolved.

The Benefits of Changing a Business Name on Facebook

  1. Branding Consistency
    Branding and consistency are synonymous. Your brand—from visuals to messaging—should be the same across channels. This way, users won’t be confused when they visit your Facebook for Business page, Instagram page, or website. They’ll see a united front that presents a clear representation of your business.
  2. Better UX
    Customers use social media to find businesses and interact with them. If your Facebook for Business page name doesn’t match your website or other social channels, people will search for the wrong thing and become frustrated when they can’t find what they’re looking for.
    This poor UX could cost your business sales. Change your business name on Facebook so it’s easy, quick, and simple for customers to discover the information they need—like hours of business and contact information.
  3. Better Conversion
    Speaking of sales, when a customer can find your business on Facebook, they’ll be more likely to do business with you. If you run Facebook ads, it’s also important to close the deal with a consistent name and branding on your Facebook page.
  1. Build Trust and Credibility
    If your business name is not properly advertised, misspelled, or misleading, you could lose your customers’ trust. Your business profiles should all be buttoned up and polished. That way, you won’t confuse customers or give them a reason to think your company isn’t as professional as they once believed.

The Pros and Cons of Changing a Business Name on Facebook

Pro: Changing your business’s name on Facebook has a number of benefits: It presents consistent branding, makes it easier for customers to find you, and improves your credibility. If you spend time advertising and posting organically on Facebook, then take the time to make sure the very basics of your Facebook for Business page are on point.

Con: Unfortunately, not every business will be able to change a business name on Facebook pages. Like mentioned above, if your brand falls under a parent company that’s a global page on Facebook, you won’t be able to change your regional page. You may have to get in touch with headquarters to change the name there for the proper trickle-down effect. That’s why it’s important to take care when naming your business the first time around!

If you fall into this pickle, it might be easier to make a new Facebook for Business page. Run a campaign to move your followers over to the correct page. It’s easier to take a step back and get your ducks in a row than continue to grow a following on a page that doesn’t accurately represent your brand.

Besides the few minutes it takes to change a business name on Facebook, there aren’t very many downsides. If you know you need to optimize your Facebook page, don’t put it off any longer. It’s worth the time and better user experience you’ll deliver to your customers.

image

Get reviews, convert website traffic into leads, send SMS marketing—for free, forever.

Источник: https://www.podium.com/article/how-to-change-business-name-facebook/

Touchez la bonne audience au bon moment

Google permet aux consommateurs d'effectuer des recherches pour choisir où aller, quoi faire ou quoi acheter. Votre annonce peut être diffusée sur Google au moment précis où un internaute recherche des produits et services que vous proposez.

Que ce soit sur ordinateur ou sur mobile, une annonce diffusée au bon moment peut convertir les internautes en clients potentiels.

Commencer Commencer

Obtenez des résultats en fonction de vos objectifs

Générez des visites sur votre site internet

Augmentez les ventes en ligne, les réservations ou les inscriptions grâce à des annonces en ligne qui redirigent les internautes vers votre site internet.

Recevez plus d'appels téléphoniques

Recevez davantage d'appels de clients grâce à des annonces incluant votre numéro de téléphone et un bouton d'appel direct.

Augmentez les visites en magasin

Attirez plus de clients grâce à des annonces professionnelles qui aident les utilisateurs à localiser votre entreprise.

Définissez un budget adapté à votre entreprise

Google Ads vous permet de contrôler votre budget publicitaire. Définissez une limite budgétaire mensuelle et ne la dépassez jamais. Vous pouvez par ailleurs mettre en veille ou ajuster vos dépenses à tout moment.

En savoir plus sur la définition d'un budget
Plafond budgétaire mensuelAjustez votre budget à tout moment

Associez-vous à Google pour toucher la bonne audience

Avec nos campagnes intelligentes et faciles à intégrer, vous pouvez toucher une audience pertinente sans dépasser votre budget. De plus, nous vous aiderons à améliorer vos annonces au fil du temps afin d'obtenir les meilleurs résultats possibles pour votre entreprise.

En savoir plus sur le fonctionnement de Google Ads

«Google nous a aidé à construire notre notoriété et à atteindre des performances marketing très satisfaisantes sur les produits Google Ads. Cet accompagnement nous a conforté dans l'idée de poursuivre notre présence sur les différents réseaux publicitaires.»

- Michel Ward, Fondateur de Be My Desk

Attirez davantage de clients grâce à Google Ads

Commencer

Vous pouvez aussi nous appeler afin de recevoir une aide gratuite pour configurer votre compte.

0805 980 284*

lundi au vendredi de 9h à 18h

Demander un suivi

Si vous avez besoin d'aide concernant votre compte Google Ads, remplissez ce formulaire. Nous ferons notre possible pour vous répondre dans un délai de deux jours ouvrés.

MerciVos informations ont bien été soumises.
Un spécialiste Google Ads vous contactera bientôt.

Источник: https://ads.google.com/home/

Facebook Business Page Costs

A local business’s Facebook page can be a great way to get visibility and grow your audience. If you’ve been wondering if the cost of a Facebook page is something you can swing, you’ve come to the right place.

Budgeting is important when you’re running a small business as costs can get tight. We’ve broken down what you can expect to spend and what a business Facebook page can give you in return here in this article.

Business Benefits of Using Facebook

It’s never too late to start using Facebook for your business. On any given day, 1.5 million users check their Facebook accounts. During a single month, there are 2.27 billion people using Facebook.

When you use a Facebook business page you have the potential access to each and every one of those viewers through their news feed.

With a few well-crafted pieces of content, you can reach people all across the country, and even the world. Facebook enables you to reach a larger audience than you could ever hope to reach through your own promotional marketing.

To get the most out of your Facebook business page, you’ll need to set it up correctly from the start. These tips can have your new business page up and running in no time.

Follow these steps and keep the page likes and reviews rolling in, and you’ll find your business growing by leaps and bounds!

The Cost to Create a Facebook Page: (Free)

That’s right. The cost for setting up and claiming your new business Facebook page is absolutely zero. You have nothing to lose by creating a business profile.

Past this step, there may be incremental costs, and you may choose to spend money elsewhere. But, there are no fees associated with creating your page. All you need to have is a personal profile on Facebook and a business, and you can have your very own Facebook business page.

Designing Images: (Free OR Paid)

You can choose to use free images for your business Facebook account from sites like Pexels or Unsplash, if you are able to find good fits. If you use other sites, just make sure the images don’t come with copyright restrictions.

If you have the resources, you can pay a graphic designer to create or edit logos and images specifically for your Facebook Business page. If you don’t, create these yourself! We also recommend getting an employee (with a good eye) or professional photographer to take pictures of your office, employees, and even holiday-relevant photos for you to share new content on your Facebook page.

Facebook Ads for Business: (Paid)

Facebook advertising is one of the main reasons people gravitate toward a Facebook business page. You’ll determine how much money you want to spend and can even set your own schedule for promotional marketing.

Whether your budget is large or small, there’s a marketing plan available for your business. You’ll be able to choose between two different ways to set up spending for your Facebook ads.

  • Campaign spending limit: if you use this method of advertising, you’ll set a specific amount of money to an individual ad campaign.
  • Account spending limit: with this method of advertising, you’ll set a specific amount of money to all of the ad campaigns you have running.

Before setting your spending parameters on Facebook, lay out your marketing goals and a step-by-step advertising plan. This will help you better understand how much money you can expect in investing, and where you’ll spend it.

Once you have an idea of what your ads cost, you can decide what kind of advertisements you want to use. This may influence your cost, especially if you’re having a third party create your ads for you.

  • Image advertisements: these advertisements consist of a branded or relevant image. You can choose to use a single image or multiple images in a carousel, collection, or slideshow format.
  • Video advertisements: these advertisements center around a video and can be a great way to capture the attention of your target audience.
  • Slideshow advertisements: advertising with a slideshow could be a great alternative to working with video. It engages the audience in the same way but can be more easily done without outsourcing help.
  • Carousel advertisements: choosing to use carousel advertisements can be a great option for a multi-tiered ad campaign.
  • Collection advertisements: a collection advertisement can combine photos and videos in a single advertising post, increasing the chance of attracting attention.
  • Instant experience: this advertisement format can be used with any of the above types of ads, crafted for the mobile user.

To get your Facebook marketing underway, visit your Facebook to set up your ads manager or business manager.

Promoting Reviews: (Free OR Paid)

Promoting your Facebook reviews can be a great way of getting positive information about your business to an expanded audience. This has the benefit of coming from another customer. It offers a certain level of credibility to your business in a way you can’t always create for yourself.

You can choose to promote your reviews as you would a regular advertisement. If you would prefer to give your reviews visibility without spending money for an ad campaign, that’s an option as well. You can craft a post to your page or engage with your reviewer through comments.

Great reviews will bring you new customers. Use the positive reviews you’ve already received, to help expand your business.

Social Media Reputation Software: (Paid)

Of course, you can manually monitor your social accounts for free. If you find managing social media marketing a little overwhelming, you aren’t alone. You don’t have to continue to struggle with negative Facebook reviews on your own. You can choose to use a reputation management software to make things a little easier.

Creating an online reputation management strategy will make it easier for employees to respond consistently in an appropriate way.

Conclusion

Setting up your business Facebook page is free. At the end of the day, you can spend nothing at all on your Facebook page and have a great home base for your business or you can also choose to sink a significant amount of money into ad campaigns and professional outsourcing.

There’s no wrong way to move forward here. Stick to your budget and craft a marketing strategy that suits it and your business goals. The first thing you need to do is get it all started by simply creating that business Facebook page.

Источник: https://broadly.com/blog/facebook-business-page-costs/

How To Send and Receive Money With Facebook Messenger

Facebook Messenger isn’t just for chatting. You can also send money to (and request payments from) friends on the Facebook platform. If you spend a lot of time in Messenger, this may be a convenient option for sending and receiving money online.

How Facebook Messenger Payments Work

You can use Facebook Messenger on your desktop or make in-app payments from a mobile device. Making payments is a free process whether you send or receive money.

One advantage of using Facebook Messenger to send and receive payments is that you can easily split the cost of something with several people. For example, if you plan a group outing on Facebook, members in a group discussion can repay somebody who organizes and pays a booking fee.

While payments feel easy and informal, there are several requirements to use Messenger for making transactions:

  • You need to have an active Facebook account.
  • You need to fund payments with a U.S. bank-issued Visa or MasterCard debit card, or with a PayPal account. Some prepaid cards may work, as well.
  • You must be 18 or older to use the service.
  • All parties involved must live in the U.S.

How To Send Money

Sending money with Facebook is almost as easy as sending a private message. Whether you choose to send through the Messenger app or through the Facebook website, these are the steps involved:

  1. Start a private conversation in Messenger with the person you want to pay.
  2. Tap the “+” icon for more actions.
  3. Use the "$" icon to view the payment screen.
  4. Enter the amount you want to send. 
  5. Push the “Pay” button to send the money.

If you have never provided payment information to Facebook, you will see a "Next" button instead of the “Pay” button.

Your First Payment

To use Messenger payments for the first time, you need to provide funding information. It’s easy to submit this information as you go through the process of making a payment, but you can also add or change funding methods in Facebook’s settings.

To add a funding method, enter your debit card number or PayPal account information, along with any other required information. You also have the opportunity to set up a personal identification number (PIN), which can help prevent unauthorized payments. Choose a code that is hard to guess and that nobody else knows. If you want extra security, you can require a fingerprint match or facial recognition on some devices.

Debit card payments pull money out of your checking account almost immediately. Make sure you have sufficient funds in your account to avoid overdraft charges, bounced checks, and other problems before you make a payment with Facebook Messenger.

How To Receive Money

When you receive a payment, Facebook sends the money to your linked debit card or PayPal account right away. That being said, it may take up to three business days for the money to appear in your bank account.

Provide Your Account Info

If you don't yet have a linked account, you need to provide card details or your PayPal account information to accept payments. After you do this once, any future payments go to the linked account.

If You Need Money Faster

If you need the funds to be available for spending immediately, Zelle might work as an alternative to Messenger payments. Funds move directly from one bank to another, so Zelle transfers are typically available within minutes. You might already have access to Zelle through your bank, and payments clear quickly when both your bank and the sender's bank work with Zelle.

Are Facebook Messenger Payments Safe?

Facebook claims that your money and your information are secure. Still, whenever money is involved, it’s smart to take steps to protect yourself from fraud and other problems.

Beware of Fraud

You can’t cancel Messenger payments, although recipients can voluntarily reject payments if you make a mistake. Plus, Facebook has limited consumer protection when you buy something through Messenger. Whenever you make a payment, it’s best to assume that the money is gone for good.

Only pay people you know and trust with Facebook Messenger. Double-check to verify somebody’s identity (impostor accounts are always a possibility on Facebook), and look for signs of common money scams.

Account Security

To protect yourself, establish a PIN for Messenger payments (or use biometric security, if available on your device). Biometric features such as Touch ID and facial recognition are only available when using the Messenger app on certain devices. PINs and biometric security are optional, and it’s wise to take advantage of those security measures when you can.

Data Security

Facebook reports that your personal data and linked account information are encrypted, and the company employs anti-fraud technology to reduce the chances of theft. Facebook also stores your financial information separately from your basic profile data, which would ideally help if certain systems are breached.

Facebook originally developed Messenger payments with help from financial industry experts, so it’s reasonable to expect relatively robust security. Still, even robust systems can get hacked.

Privacy

Privacy is always a concern online. However, if you already share everything on Facebook and you’re not concerned about privacy, a bit of your financial information might not matter. 

Still, data can be mined and analyzed in surprising ways, so be mindful of how you send and receive money. For example, when you make a payment in Messenger, your name, profile photo, and payment amount are shared with your payee, and the transaction information resides on Facebook's servers.

In group payment situations, all group members can see payment information. If that bothers you, it’s best to pay one-on-one.

Account Monitoring

Monitor your linked funding accounts (your checking account or your PayPal account, for example) in addition to your Facebook account. Sign up for automated alerts to stay informed about withdrawals from your bank account, and notify your bank immediately if you see transactions you don’t recognize.

Frequently Asked Questions (FAQs)

How much money can you send through Facebook?

Facebook doesn't advertise any payment limits for its Facebook Pay service. You should be able to send as much as you have available in your checking account.

Why can't I send someone money on Facebook?

If you're having problems sending money in Facebook, it could be an issue with your (or your friend's) connected bank or PayPal account. Payments will also fail if the recipient rejects the transaction or if you're trying to send money to someone in another country.

How much does Facebook Messenger charge to send money?

Facebook doesn't charge any fees to send or receive money through Messenger. The service is free to all users. Your bank may charge a fee, though.

Источник: https://www.thebalance.com/facebook-messenger-payments-send-and-receive-money-315074

How to Post a Job on Facebook

5 Tips for Recruiting on Facebook:

1. Create an attention-grabbing post.

There are a lot of companies competing for your ideal candidate's attention on Facebook. So how do you compete?

To get started, you'll want to do some quick research: Talk to your colleagues and find out what they love most about the job. This could be the relationships they have with coworkers, the location, the equipment, the benefits, etc. Now go to Glassdoor's reviews and look at what people in the position you're hiring for complain about.

Now, take everything you've learned and make that the focus of your Facebook recruitment strategy.

2. Create an event ad to promote your job fair.

If you're preparing to do a lot of hiring, a job fair or a smaller job event may be right for you. But how do you make sure it's well attended?

Facebook also offers event-specific ads. To create these, first, you'll need to create an event with Facebook. When you run the ad, Facebook will automatically create a call to action that allows people to say if they're interested in attending the event and confirm if they plan to attend or not. People can also like, sharek, and comment on it.

3. Make a video ad that candidates and Facebook will love.

The word is that Facebook has been giving video posts a lot of love in feeds, showing them more often than other posts. So video content should be part of your efforts.

Does producing video sound expensive and scary? It used to be much harder than it is now. But these days we've got great little cameras tucked into all our phones. Following a few simple tips, you can create videos to promote your jobs and company work culture on Facebook.

4. Tap into your employees' network of friends.

People tend to build networks of friends with similar interests. By getting your employees to like your Facebook page, you're connecting yourself to a network of people who work in your industry.

The most manually intensive method involves inviting them individually by going to your Facebook home page, copying and pasting the website address (the URL), and emailing it to employees. If you're friends with employees or colleagues on Facebook, you can use the "Invite Friends" feature.

If you're not connected to people you work with on Facebook, you may want to consider using your email account to connect with them.

5. Use Facebook Live to meet potential candidates.

Would you like to be able to connect with potential candidates live, via video? You could show them what a few minutes on the job are like, introduce some coworkers, or do a question and answer session about a job opening.

Facebook has just come out with a tool that allows you to broadcast live videos right in your Facebook feed. To use it, you'll need to have Facebook set up on your phone.

When you're finished, a recorded version of the video will automatically be added to your timeline. Big companies that are on top of their social recruiting game, like UPS, have already started using this tool. Give it a try and see if it works for your company.

Источник: https://www.betterteam.com/how-to-post-a-job-on-facebook

Online advertising

Advertising revenue as a percent of US GDPshows a rise in digital advertising since 1995 at the expense of print media.[1]

Form of advertising

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive[2] and have increasingly turned to ad blocking for a variety of reasons.

When software is used to do the purchasing, it is known as programmatic advertising.[3]

Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

In 2016, Internet advertising revenues in the United States surpassed those of cable television and broadcast television.[4]: 14  In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016.[5] And research estimates from 2019's online advertising spend puts it at $125.2 billion in the United States, some $54.8 billion higher than the spend on television ($70.4 billion).[6]

Many common online advertising practices are controversial and, as a result, have been increasingly subject to regulation. Online ad revenues also may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to place their content behind paywalls.[7]

History

In early days of the Internet, online advertising was mostly prohibited. For example, two of the predecessor networks to the Internet, ARPANET and NSFNet, had "acceptable use policies" that banned network "use for commercial activities by for-profit institutions".[8][9] The NSFNet began phasing out its commercial use ban in 1991.[10][11][12][13]

Email

The first widely publicized example of online advertising was conducted via electronic mail. On 3 May 1978, a marketer from DEC (Digital Equipment Corporation), Gary Thuerk, sent an email to most of the ARPANET's American west coast users, advertising an open house for a new model of a DEC computer.[9][14] Despite the prevailing acceptable use policies, electronic mail marketing rapidly expanded[15] and eventually became known as "spam."

The first known large-scale non-commercial spam message was sent on 18 January 1994 by an Andrews University system administrator, by cross-posting a religious message to all USENET newsgroups.[16] In January 1994 Mark Eberra started the first email marketing company for opt in email list under the domain Insideconnect.com. He also started the Direct Email Marketing Association to help stop unwanted email and prevent spam. [17][18]

Four months later, Laurence Canter and Martha Siegel, partners in a law firm, broadly promoted their legal services in a USENET posting titled "Green Card Lottery – Final One?"[19] Canter and Siegel's Green Card USENET spam raised the profile of online advertising, stimulating widespread interest in advertising via both Usenet and traditional email.[16] More recently, spam has evolved into a more industrial operation, where spammers use armies of virus-infected computers (botnets) to send spam remotely.[14]

Display ads

Online banner advertising began in the early 1990s as page owners sought additional revenue streams to support their content. Commercial online service Prodigy displayed banners at the bottom of the screen to promote Sears products. The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm.[20] In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, and Time Warner's Pathfinder (website)[21] sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through rate, and instead of directing clickers to AT&T's website, the ad linked to an online tour of seven of the world's most acclaimed art museums.[22][23]

Search ads

GoTo.com (renamed Overture in 2001, and acquired by Yahoo! in 2003) created the first search advertising keyword auction in 1998.[24]: 119 Google launched its "AdWords" (now renamed Google Ads) search advertising program in 2000[25] and introduced quality-based ranking allocation in 2002,[26] which sorts search advertisements by a combination of bid price and searchers' likeliness to click on the ads.[24]: 123 

Recent trends

More recently, companies have sought to merge their advertising messages into editorial content or valuable services. Examples include Red Bull's Red Bull Media House streaming Felix Baumgartner's jump from space online, Coca-Cola's online magazines, and Nike's free applications for performance tracking.[23] Advertisers are also embracing social media[27][28] and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013.[29]: 13 

According to Ad Age Datacenter analysis, in 2017 over half of agency revenue came from digital work.[30]

Delivery methods

Display advertising

Example of display advertisingfeaturing geotargeting

Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertising is commonly used on social media, websites with slots for advertisements, and in real life. In real life, display advertising can be a sign in front of a building or a billboard alongside a highway. The goal of display advertising is to obtain more traffic, clicks, or popularity for the advertising brand or organization. Display advertisers frequently target users with particular traits to increase the ads' effect. Online advertisers (typically through their ad servers) often use cookies, which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited.[31]

As advertisers collect data across multiple external websites about a user's online activity, they can create a detailed profile of the user's interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting.[32] Advertisers can also target their audience by using contextual to deliver display ads related to the content of the web page where the ads appear.[24]: 118  Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's return on investment, or ROI, over untargeted ads.[33]

Advertisers may also deliver ads based on a user's suspected geography through geotargeting. A user's IP address communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations.[34] For example, with mobile devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile towers.[35] Cookies and other persistent data on a user's machine may provide help narrowing a user's location further.[34]

Web banner advertising

Web banners or banner ads typically are graphical ads displayed within a web page. Many banner ads are delivered by a central ad server.

Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash, and other programs.

Frame ad (traditional banner)

Frame ads were the first form of web banners.[22] The colloquial usage of "banner ads" often refers to traditional frame ads. Website publishers incorporate frame ads by setting aside a particular space on the web page. The Interactive Advertising Bureau's Ad Unit Guidelines proposes standardized pixel dimensions for ad units.[36]

Pop-ups/pop-unders

A pop-up ad is displayed in a new web browser window that opens above a website visitor's initial browser window.[37] A pop-under ad opens a new browser window under a website visitor's initial browser window.[29]: 22  Pop-under ads and similar technologies are now advised against by online authorities such as Google, who state that they "do not condone this practice".[38]

Floating ad

A floating ad, or overlay ad, is a type of rich media advertisement that appears superimposed over the requested website's content. Floating ads may disappear or become less obtrusive after a pre-set time period.

Expanding ad

An expanding ad is a rich media frame ad that changes dimensions upon a predefined condition, such as a preset amount of time a visitor spends on a webpage, the user's click on the ad, or the user's mouse movement over the ad.[39] Expanding ads allow advertisers to fit more information into a restricted ad space.

Trick banners

A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.[40] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.[41][42] Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.[43]

News Feed Ads

"News Feed Ads", also called "Sponsored Stories", "Boosted Posts", typically exist on social media platforms that offer a steady stream of information updates ("news feed"[44]) in regulated formats (i.e. in similar sized small boxes with a uniform style). Those advertisements are intertwined with non-promoted news that the users are reading through. Those advertisements can be of any content, such as promoting a website, a fan page, an app, or a product.

Some examples are: Facebook's "Sponsored Stories",[45] LinkedIn's "Sponsored Updates",[46] and Twitter's "Promoted Tweets".[47]

This display ads format falls into its own category because unlike banner ads which are quite distinguishable, News Feed Ads' format blends well into non-paid news updates. This format of online advertisement yields much higher click-through rates than traditional display ads.[48][49]

Display advertising process overview

The process by which online advertising is displayed can involve many parties. In the simplest case, the website publisher selects and serves the ads. Publishers which operate their own advertising departments may use this method.

Online advertising serving process - simple publisher case

The ads may be outsourced to an advertising agency under contract with the publisher, and served from the advertising agency's servers.

Online advertising serving process using an ad agency
Online advertising serving process using online bidding

Alternatively, ad space may be offered for sale in a bidding market using an ad exchange and real-time bidding. This involves many parties interacting automatically in real time. In response to a request from the user's browser, the publisher content server sends the web page content to the user's browser over the Internet. The page does not yet contain ads, but contains links which cause the user's browser to connect to the publisher ad server to request that the spaces left for ads be filled in with ads. Information identifying the user, such as cookies and the page being viewed, is transmitted to the publisher ad server.

The publisher ad server then communicates with a supply-side platform server. The publisher is offering ad space for sale, so they are considered the supplier. The supply side platform also receives the user's identifying information, which it sends to a data management platform. At the data management platform, the user's identifying information is used to look up demographic information, previous purchases, and other information of interest to advertisers.

Broadly speaking, there are three types of data obtained through such a data management platform:

First party data refers to the data retrieved from customer relationship management (CRM) platforms, in addition to website and paid media content or cross-platform data. This can include data from customer behaviors, actions or interests.[50]
Second party data refers to an amalgamation of statistics related to cookie pools on external publications and platforms. The data is provided directly from the source (adservers, hosted solutions for social or an analytics platform). It is also possible to negotiate a deal with a particular publisher to secure specific data points or audiences.
Third party data is sourced from external providers and often aggregated from numerous websites. Businesses sell third-party data and are able to share this via an array of distribution avenues.[51]

This customer information is combined and returned to the supply side platform, which can now package up the offer of ad space along with information about the user who will view it. The supply side platform sends that offer to an ad exchange.

The ad exchange puts the offer out for bid to demand-side platforms. Demand side platforms act on behalf of ad agencies, who sell ads which advertise brands. Demand side platforms thus have ads ready to display, and are searching for users to view them. Bidders get the information about the user ready to view the ad, and decide, based on that information, how much to offer to buy the ad space. According to the Internet Advertising Bureau, a demand side platform has 10 milliseconds to respond to an offer. The ad exchange picks the winning bid and informs both parties.

The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser.[52]

This is simplified, according to the IAB. Exchanges may try to unload unsold ("remnant") space at low prices through other exchanges. Some agencies maintain semi-permanent pre-cached bids with ad exchanges, and those may be examined before going out to additional demand side platforms for bids. The process for mobile advertising is different and may involve mobile carriers and handset software manufacturers.[52]

Interstitial

An interstitial ad displays before a user can access requested content, sometimes while the user is waiting for the content to load.[53] Interstitial ads are a form of interruption marketing.[54][55]

Text ads

A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to the advertiser's websites. Text ads may also be delivered through email marketing or text message marketing. Text-based ads often render faster than graphical ads and can be harder for ad-blocking software to block.[56]

Search engine marketing (SEM)

Search engine marketing, or SEM, is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query.[24]: 117  Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords. The primary reason behind the rising popularity of Search Engine Marketing has been Google. There were a few companies that had its own PPC and Analytics tools. However, this concept was popularized by Google. Google Ad words was convenient for advertisers to use and create campaigns. And, they realized that the tool did a fair job, by charging only for someone's click on the ad, which reported as the cost-per-click for which a penny was charged. This resulted in the advertisers monitoring the campaign by the number of clicks and were satisfied that the ads could be tracked.[57]

Search engine optimization (SEO)

Search engine optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.[58][59] Many vendors offer SEO services.[29]: 22 

Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords.[24]: 118 [60] In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints.[24]: 118  Search engines originally sold listings in order of highest bids.[24]: 119  Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.[26]

Social media marketing

Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles. Videos, interactive quizzes, and sponsored posts are all a part of this operation. Usually these ads are found on Facebook, Instagram, Twitter, and Snapchat.[61]

Mobile advertising

Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, "advergaming," or application sponsorship).[29]: 23  Industry groups such as the Mobile Marketing Association have attempted to standardize mobile ad unit specifications, similar to the IAB's efforts for general online advertising.[55]

Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively.[29]: 14  The Interactive Advertising Bureau predicts continued growth in mobile advertising with the adoption of location-based targeting and other technological features not available or relevant on personal computers.[29]: 14  In July 2014 Facebook reported advertising revenue for the June 2014 quarter of $2.68 billion, an increase of 67 percent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 percent on the previous year.

Email advertising

Email advertising is ad copy comprising an entire email or a portion of an email message.[29]: 22  Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt out of future emails, or it may be sent with the recipient's prior consent (opt-in). Businesses may ask for your email and send updates on new products or sales.

Chat advertising

As opposed to static messaging, chat advertising refers to real-time messages dropped to users on certain sites. This is done using live chat software or tracking applications installed within certain websites with the operating personnel behind the site often dropping adverts on the traffic surfing around the sites. In reality, this is a subset of the email advertising but different because of its time window.

Online classified advertising

Online classified advertising is advertising posted online in a categorical listing of specific products or services. Examples include online job boards, online real estate listings, automotive listings, online yellow pages, and online auction-based listings.[29]: 22 Craigslist and eBay are two prominent providers of online classified listings.

Adware

Adware is software that, once installed, automatically displays advertisements on a user's computer. The ads may appear in the software itself, integrated into web pages visited by the user, or in pop-ups/pop-unders.[62] Adware installed without the user's permission is a type of malware.[63]

Affiliate marketing

Affiliate marketing occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion.[29]: 22  Affiliate marketers generate traffic to offers from affiliate networks, and when the desired action is taken by the visitor, the affiliate earns a commission. These desired actions can be an email submission, a phone call, filling out an online form, or an online order being completed.

Content marketing

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including blogs, news, video, white papers, e-books, infographics, case studies, how-to guides and more.

Considering that most marketing involves some form of published media, it is almost (though not entirely) redundant to call 'content marketing' anything other than simply 'marketing'. There are, of course, other forms of marketing (in-person marketing, telephone-based marketing, word of mouth marketing, etc.) where the label is more useful for identifying the type of marketing. However, even these are usually merely presenting content that they are marketing as information in a way that is different from traditional print, radio, TV, film, email, or web media.

Online marketing platform

An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms. On Facebook, Twitter, YouTube, Pinterest, LinkedIn, and other Social Media, retail online marketing is also used. Online business marketing platforms such as Marketo, MarketBright and Pardot have been bought by major IT companies (Eloqua-Oracle, Neolane-Adobe and Unica-IBM).

Unlike television marketing in which Nielsen TV Ratings can be relied upon for viewing metrics, online advertisers do not have an independent party to verify viewing claims made by the big online platforms.[64]

The European Union defines online platforms as "information society services that allow business users to offer goods or services to consumers, with a view to facilitating the initiating of direct transactions between those business users and consumers; they are provided to business users on the basis of contractual relationships between the provider of those services and business users offering goods or services to consumers."[65] Almost half of the small and medium sized businesses who responded to an EU survey in 2018 said that they use online marketplaces to sell their goods and services.[66]

Legislation

The Online Intermediation Services Regulation (2019/1150/EU) or P2B Regulation came into force in all EU Member States and the UK on 12 July 2020. The Regulation aims to promote fairness and transparency for business users of online intermediation services or online platforms. The main aim of the Regulation is to establish a legal framework which will guarantee transparent terms and conditions for business users of online platforms, as well as effective opportunities for redress when these terms and conditions are not respected. Such transparency and fairness underpin improvements in the function of the Digital Single Market especially for the benefit of SMEs.[67] The regulations also set up an EU Observatory to monitor the impact of the new rules,[66] called the Observatory on the Online Platform Economy.[68]

The UK's Online Intermediation Services for Business Users (Enforcement) Regulations 2020 replicate the effects of the EU Regulation.

Compensation methods

Main article: Compensation methods

Advertisers and publishers use a wide range of payment calculation methods. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids of impression and performance methods.[29]: 17 

CPM (cost per mille)

Cost per mille, often abbreviated to CPM, means that advertisers pay for every thousand displays of their message to potential customers (mille is the Latin word for thousand). In the online context, ad displays are usually called "impressions." Definitions of an "impression" vary among publishers,[69] and some impressions may not be charged because they don't represent a new exposure to an actual customer. Advertisers can use technologies such as web bugs to verify if an impression is actually delivered.[70][71]: 59  Similarly, revenue generated can be measured in Revenue per mille (RPM).[72]

Publishers use a variety of techniques to increase page views, such as dividing content across multiple pages, repurposing someone else's content, using sensational titles, or publishing tabloid or sexual content.[73]

CPM advertising is susceptible to "impression fraud," and advertisers who want visitors to their sites may not find per-impression payments a good proxy for the results they desire.[74]: 1–4 

CPC (cost per click)

CPC (Cost Per Click) or PPC (Pay per click) means advertisers pay each time a user clicks on the ad. CPC advertising works well when advertisers want visitors to their sites, but it's a less accurate measurement for advertisers looking to build brand awareness.[75] CPC's market share has grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online advertising compensation methods.[29]: 18 [74]: 1 

Like impressions, not all recorded clicks are valuable to advertisers. GoldSpot Media reported that up to 50% of clicks on static mobile banner ads are accidental and resulted in redirected visitors leaving the new site immediately.[76]

CPE (cost per engagement)

Cost per engagement aims to track not just that an ad unit loaded on the page (i.e., an impression was served), but also that the viewer actually saw and/or interacted with the ad.[77][78]

CPV (cost per view)

Cost per view video advertising. Both Google and TubeMogul endorsed this standardized CPV metric to the IAB's (Interactive Advertising Bureau) Digital Video Committee, and it's garnering a notable amount of industry support.[79] CPV is the primary benchmark used in YouTube Advertising Campaigns, as part of Google's AdWords platform.

CPI (cost per install)

The CPI compensation method is specific to mobile applications and mobile advertising. In CPI ad campaigns brands are charged a fixed of bid rate only when the application was installed.

CPL (cost per lead)

Cost per lead compensation method implies that the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer.

Attribution of ad value

Main article: Attribution (marketing)

In marketing, "attribution" is the measurement of effectiveness of particular ads in a consumer's ultimate decision to purchase. Multiple ad impressions may lead to a consumer "click" or other action. A single action may lead to revenue being paid to multiple ad space sellers.[80]

Other performance-based compensation

CPA (Cost Per Action or Cost Per Acquisition) or PPP (Pay Per Performance) advertising means the advertiser pays for the number of users who perform a desired activity, such as completing a purchase or filling out a registration form. Performance-based compensation can also incorporate revenue sharing, where publishers earn a percentage of the advertiser's profits made as a result of the ad. Performance-based compensation shifts the risk of failed advertising onto publishers.[74]: 4, 16 

Fixed cost

Fixed cost compensation means advertisers pay a fixed cost for delivery of ads online, usually over a specified time period, irrespective of the ad's visibility or users' response to it. One examples is CPD (cost per day) where advertisers pay a fixed cost for publishing an ad for a day irrespective of impressions served or clicks.

Benefits of online advertising

Cost

The low costs of electronic communication reduce the cost of displaying online advertisements compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities.[61] Advertising online offers better returns than in other media.[74]: 1 

Measurability

Online advertisers can collect data on their ads' effectiveness, such as the size of the potential audience or actual audience response,[24]: 119  how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor's view.[70][71]: 59  This helps online advertisers improve their ad campaigns over time.

Formatting

Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive.[23] For example, some ads let users input queries[81] or let users follow the advertiser on social media.[82] Online ads can even incorporate games.[83]

Targeting

Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences.[33] Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.[84]

Coverage

Online advertising can reach nearly every global market, and online advertising influences offline sales.[85][86][87]

Speed

Once ad design is complete, online ads can be deployed immediately. The delivery of online ads does not need to be linked to the publisher's publication schedule. Furthermore, online advertisers can modify or replace ad copy more rapidly than their offline counterparts.[88]

Concerns

Security concerns

According to a US Senate investigation in 2014, there are security and privacy concerns for users due to the infrastructure of online advertising.[89] This is because of the potential for malware to be disseminated through online advertisements and for such malvertising to be inserted and triggered without sufficient protection or screening. Ransomware gangs were spotted using carefully targeted Google search advertising to redirect victims to pages dropping malware.[90]

Banner blindness

Eye-tracking studies have shown that Internet users often ignore web page zones likely to contain display ads (sometimes called "banner blindness"), and this problem is worse online than in offline media.[91] On the other hand, studies suggest that even those ads "ignored" by the users may influence the user subconsciously.[92]

Fraud on the advertiser

There are numerous ways that advertisers can be overcharged for their advertising. For example, click fraud occurs when a publisher or third parties click (manually or through automated means) on a CPC ad with no legitimate buying intent.[93] For example, click fraud can occur when a competitor clicks on ads to deplete its rival's advertising budget, or when publishers attempt to manufacture revenue.[93]

Click fraud is especially associated with pornography sites. In 2011, certain scamming porn websites launched dozens of hidden pages on each visitor's computer, forcing the visitor's computer to click on hundreds of paid links without the visitor's knowledge.[94]

As with offline publications, online impression fraud can occur when publishers overstate the number of ad impressions they have delivered to their advertisers. To combat impression fraud, several publishing and advertising industry associations are developing ways to count online impressions credibly.[95][96]

Technological variations

Heterogeneous clients

Because users have different operating systems, web browsers[97] and computer hardware (including mobile devices and different screen sizes), online ads may appear to users differently from how the advertiser intended, or the ads may not display properly at all. A 2012 comScore study revealed that, on average, 31% of ads were not "in-view" when rendered, meaning they never had an opportunity to be seen.[98] Rich media ads create even greater compatibility problems, as some developers may use competing (and exclusive) software to render the ads (see e.g. Comparison of HTML 5 and Flash).

Furthermore, advertisers may encounter legal problems if legally required information doesn't actually display to users, even if that failure is due to technological heterogeneity.[99]: i  In the United States, the FTC has released a set of guidelines indicating that it's the advertisers' responsibility to ensure the ads display any required disclosures or disclaimers, irrespective of the users' technology.[99]: 4–8 

Ad blocking

Ad blocking, or ad filtering, means the ads do not appear to the user because the user uses technology to screen out ads. Many browsers block unsolicited pop-up ads by default.[100] Other software programs or browser add-ons may also block the loading of ads, or block elements on a page with behaviors characteristic of ads (e.g. HTML autoplay of both audio and video). Approximately 9% of all online page views come from browsers with ad-blocking software installed,[101] and some publishers have 40%+ of their visitors using ad-blockers.[7]

Anti-targeting technologies

Some web browsers offer privacy modes where users can hide information about themselves from publishers and advertisers. Among other consequences, advertisers can't use cookies to serve targeted ads to private browsers. Most major browsers have incorporated Do Not Track options into their browser headers, but the regulations currently are only enforced by the honor system.[102][103][104]

Privacy concerns

The collection of user information by publishers and advertisers has raised consumer concerns about their privacy.[34][71] Sixty percent of internet users surveyed sais they would use Do Not Track technology to block all collection of information if given an opportunity.[105][106] Over half of all Google and Facebook users are concerned about their privacy when using Google and Facebook, according to Gallup.[107]

Many consumers have reservations about online behavioral targeting. By tracking users' online activities, advertisers are able to understand consumers quite well. Advertisers often use technology, such as web bugs and respawning cookies, to maximize their abilities to track consumers.[71]: 60 [108] According to a 2011 survey conducted by Harris Interactive, over half of Internet users had a negative impression of online behavioral advertising, and forty percent feared that their personally-identifiable information had been shared with advertisers without their consent.[109][110] Consumers can be especially troubled by advertisers targeting them based on sensitive information, such as financial or health status.[108] Furthermore, some advertisers attach the MAC address of users' devices to their 'demographic profiles' so they can be retargeted (regardless of the accuracy of the profile) even if the user clears their cookies and browsing history.[citation needed]

Trustworthiness of advertisers

Scammers can take advantage of consumers' difficulties verifying an online persona's identity,[111]: 1  leading to artifices like phishing (where scam emails look identical to those from a well-known brand owner)[112] and confidence schemes like the Nigerian "419" scam.[113][114][115] The Internet Crime Complaint Center received 289,874 complaints in 2012, totaling over half a billion dollars in losses, most of which originated with scam ads.[116][117]

Consumers also face malware risks, i.e. malvertising, when interacting with online advertising. Cisco's 2013 Annual Security Report revealed that clicking on ads was 182 times more likely to install a virus on a user's computer than surfing the Internet for porn.[118][119] For example, in August 2014 Yahoo's advertising network reportedly saw cases of infection of a variant of Cryptolockerransomware.[120]

Spam

The Internet's low cost of disseminating advertising contributes to spam, especially by large-scale spammers. Numerous efforts have been undertaken to combat spam, ranging from blacklists to regulatorily-required labeling to content filters, but most of those efforts have adverse collateral effects, such as mistaken filtering.[9]

Regulation

In general, consumer protection laws apply equally to online and offline activities.[99]: i  However, there are questions over which jurisdiction's laws apply and which regulatory agencies have enforcement authority over transborder activity.[121]

As with offline advertising, industry participants have undertaken numerous efforts to self-regulate and develop industry standards or codes of conduct. Several United States advertising industry organizations jointly published Self-Regulatory Principles for Online Behavioral Advertising based on standards proposed by the FTC in 2009.[122] European ad associations published a similar document in 2011.[123] Primary tenets of both documents include consumer control of data transfer to third parties, data security, and consent for collection of certain health and financial data.[122]: 2–4  Neither framework, however, penalizes violators of the codes of conduct.[124]

Privacy and data collection

Privacy regulation can require users' consent before an advertiser can track the user or communicate with the user. However, affirmative consent ("opt in") can be difficult and expensive to obtain.[71]: 60  Industry participants often prefer other regulatory schemes.

Different jurisdictions have taken different approaches to privacy issues with advertising. The United States has specific restrictions on online tracking of children in the Children's Online Privacy Protection Act (COPPA),[122]: 16–17  and the FTC has recently expanded its interpretation of COPPA to include requiring ad networks to obtain parental consent before knowingly tracking kids.[125] Otherwise, the U.S. Federal Trade Commission frequently supports industry self-regulation, although increasingly it has been undertaking enforcement actions related to online privacy and security.[126] The FTC has also been pushing for industry consensus about possible Do Not Track legislation.

In contrast, the European Union's "Privacy and Electronic Communications Directive" restricts websites' ability to use consumer data much more comprehensively. The EU limitations restrict targeting by online advertisers; researchers have estimated online advertising effectiveness decreases on average by around 65% in Europe relative to the rest of the world.[71]: 58 

Delivery methods

Many laws specifically regulate the ways online ads are delivered. For example, online advertising delivered via email is more regulated than the same ad content delivered via banner ads. Among other restrictions, the U.S. CAN-SPAM Act of 2003 requires that any commercial email provide an opt-out mechanism.[121] Similarly, mobile advertising is governed by the Telephone Consumer Protection Act of 1991 (TCPA), which (among other restrictions) requires user opt-in before sending advertising via text messaging.

See also

References

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  4. ^"IAB internet advertising revenue report: 2016 full year results"(PDF). PricewaterhouseCoopers, Internet Advertising Bureau. April 2017. Retrieved 6 February 2018.
  5. ^"US Ad Spending: eMarketer's Updated Estimates and Forecast for 2017 - eMarketer". www.emarketer.com.
  6. ^PricewaterhouseCoopers. "Global Entertainment & Media Outlook 2020–2024". PwC. Retrieved 15 December 2020.
  7. ^ abGonzales, Niero (9 March 2013). "Half of Destructoid's readers block our ads. Now what?". Destructoid. Retrieved 14 June 2013.
  8. ^"NSFNet Acceptable Use Policy". Information Policies: A Compilation of Position Statements, Principles, Statutes, and Other Pertinent Statements. Coalition for Networked Information. Archived from the original on 24 August 2013. Retrieved 24 June 2013.
  9. ^ abcTempleton, Brad (2008). "Reflections on the 25th Anniversary of Spam". Retrieved 14 June 2013.
  10. ^"NSFNet—National Science Foundation Network". Living Internet. 2011. Retrieved 25 June 2013.
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  12. ^Pakštas, Algirdas (21 February 2008). "Problems and Realities of Internet Governance and Regulations (and a Role of the IEEE ComSoc)"(PDF). The First Mamoun Conference for Computer Science, Communications Technology and their Applications, keynote talk. Archived(PDF) from the original on 21 February 2008. Retrieved 19 June 2013.
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  17. ^Emery, Vince (14 June 1996). How to Grow Your Business on the Internet: Your Complete Guide to Making Money at the Speed of Light (1 ed.). Scottsdale, Arizona, U.S.: Coriolis Group Books. pp. 55–140. ISBN .
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  20. ^Briggs, Rex; Hollis, Nigel (April 1997). Advertising on the Web: Is there Response Before Clickthrough?. Journal of Advertising Research. pp. 33–45.
  21. ^"Who Killed Time Inc.?, The Columbia Journalism Review, February 1, 2018 ("But then, a Time Inc. business manager named Bruce Judson came up with the idea of banner ads")". and ( "Bruce Judson %5bthen General Manager of Time Inc. New Media%5d...came up with the concept of the banner ad...It really transformed everything. Immediately, Madison Avenue decided, 'Oh my God, we’ve got to understand this. We have to hire a lot of young people.' They would send us money. It was almost like you could look out of the Time-Life Building to Madison Avenue, and watch people walking with bags of money, to dump it on our desk, or Bruce Judson’s desk, to buy banner ads." "Digital Riptide, What really Happened to the News Business, Interview with Walter Isaacson, Shorenstien Center on Media, Politics and Public Policy".
  22. ^ abMorrissey, Brian (12 April 2013). "How the Banner Ad Was Born". Digiday. Retrieved 12 June 2013.
  23. ^ abcMcCambley, Joe (12 February 2013). "Stop Selling Ads and Do Something Useful". Harvard Business Review. Retrieved 15 June 2013.
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  25. ^"Google Launches Self-Service Advertising Program". Google. October 2000. Retrieved 13 June 2013.
  26. ^ ab"Google Introduces New Pricing for Popular Self-Service Online Advertising Program". Google. February 2002. Retrieved 16 July 2017.
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  28. ^Curtis, Dr. Anthony (2013). "The Brief History of Social Media". Mass Communication Department, University of North Carolina at Pembroke. Archived from the original on 16 March 2012. Retrieved 9 June 2013.
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  30. ^Johnson, Bradley (30 April 2018). "Agency Report 2018: Digital rules, growth slows, consultancies surge". Advertising Age. 89 (10): 14.
  31. ^Helft, Miguel; Vega, Tanzina (29 August 2010). "Retargeting Ads Follow Surfers to Other Sites". Retrieved 20 June 2013.
  32. ^Drell, Lauren (26 April 2011). "4 Ways Behavioral Targeting is Changing the Web". Mashable.com. Retrieved 20 June 2013.
  33. ^ abMoe, Wendy W. (2013). "Chapter 9: Targeting Display Advertising"(PDF). Advanced Database Marketing: Innovative Methodologies & Applications for Managing Customer Relationships. Gower Publishing, London. ISBN . Archived from the original(PDF) on 23 August 2012. Retrieved 20 June 2013.
  34. ^ abcSteel, Emily; Angwin, Julia (3 August 2010). "On the Web's Cutting Edge, Anonymity in Name Only". The Wall Street Journal. Retrieved 10 June 2013.
  35. ^Adams, Barry (2012). "Geotargeting Based on IP Address is Broken". Retrieved 16 June 2013.
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  37. ^"IAB Display Advertising Guidelines". Interactive Advertising Bureau. Archived from the original on 9 March 2013. Retrieved 13 June 2013.
  38. ^"No Pop-up Ads on Google". Google. Archived from the original on 18 January 2016. Retrieved 12 February 2016.
  39. ^"Mobile Rich media Ad Interface Definitions (MRAID) v. 2.0"(PDF). Interactive Advertising Bureau. 16 April 2013. Archived(PDF) from the original on 9 March 2013. Retrieved 13 June 2013.
  40. ^"Trick Banner". Retrieved 13 June 2013.
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  43. ^"Term: Trick Banner". marketingterms.com. Retrieved 13 June 2013.
  44. ^"Facebook News Feed". Facebook. Retrieved 1 May 2015.
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  48. ^"Facebook's Sponsored Stories are way more effective than Display Ads". Facebook. Retrieved 1 May 2015.
  49. ^"Facebooks' News Feed Ads generate 49x more clicks". Facebook. 27 June 2013. Retrieved 1 May 2015.
  50. ^O'Hara, Chris (9 November 2011). "When Big Data Doesn't Provide Big Insights". clickz.com. ClickZ. Retrieved 3 April 2015.
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  53. ^"Term: Interstitial ad". marketingterms.com. Retrieved 13 June 2013.
  54. ^Hanley, M.; Becker, M. (2007). "Cell Phone Usage and Advertising Acceptance Among College Students: A Four-Year Analysis". 2008 AEJMC Conference: Advertising Division–Research. Retrieved 13 June 2013.
  55. ^ ab"Mobile Advertising Guidelines, Version 5.0". Mobile Marketing Association. February 2011. Retrieved 14 June 2013.
  56. ^"Term: Text ad". marketingterms.com. Retrieved 13 June 2013.
  57. ^Ramos, Andreas; Cota, Stephanie (14 September 2008). Search Engine Marketing. Google's Role in the Digitization of Analog Media - First Para. p. 5. ISBN .
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  60. ^Athey, S.; Nekipelov, D. (January 2012). "A Structural Model of Sponsored Search Advertising Auctions"(PDF). p. 5. Archived from the original(PDF) on 24 April 2013. Retrieved 8 June 2013.
  61. ^ abChristensson, P. "SMM". Tech Terms Computer Dictionary. Retrieved 13 June 2013.
  62. ^Tulloch, Mitch (2003). Koch, Jeff; Haynes, Sandra (eds.). Microsoft Encyclopedia of Security. Redmond, Washington: Microsoft Press. p. 16. ISBN .
  63. ^"Malware & Botnets". National Cyber Security Alliance. Archived from the original on 13 December 2012. Retrieved 4 December 2012.
  64. ^Suzanne Vranica; Mike Shields (23 September 2016). "Doubts About Digital Ads Rise Over New Revelations". Wall Street Journal. Dow Jones & Company, Inc. Retrieved 25 September 2016.
  65. ^European Union, Online intermediation services — fairness and transparency for business users, accessed 14 November 2020
  66. ^ abEuropean Commission, Online platforms: Commission sets new standards on transparency and fairness, IP/18/3372, published 26 April 2018, accessed 14 November 2020
  67. ^Livingstone, C., Online Intermediation Services for Business Users (Enforcement) Regulations 2020 laid before Parliament, published 29 June 2020, accessed 14 November 2020
  68. ^Observatory on the Online Platform Economy, About - Observatory on the Online Platform Economy
  69. ^Story, Louise (22 October 2007). "How many site hits? Depends who's counting". Retrieved 25 June 2013.
  70. ^ abFisher, Ken (6 March 2010). "Why Ad Blocking is devastating to the sites you love". Ars Technica. Retrieved 13 June 2013.
  71. ^ abcdefGoldfarb, Avi; Tucker, Catherine E. (2011). "Privacy Regulation and Online Advertising"(PDF). Management Science. 57 (1): 57–71. doi:10.1287/mnsc.1100.1246. hdl:1721.1/64920.
  72. ^Jones, Mark (8 June 2018). "Native ad leader Outbrain acquires AdNgin for automated ad content optimisation". Marketing Tech. Retrieved 12 December 2019.
  73. ^Kuckera, Ben (17 April 2013). "Ad-blockers, the games press, and why sexy cosplay galleries lead to better reporting". Penny Arcade Report. Archived from the original on 8 June 2013. Retrieved 14 June 2013.
  74. ^ abcdHu, Yu; Shin, Jiwoong; Tang, Zhulei (September 2012). "Performance-based Pricing Models in Online Advertising: Cost per Click versus Cost per Action"(PDF). Archived from the original(PDF) on 7 April 2014. Retrieved 16 July 2017.
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  76. ^Felix, Samantha (26 October 2012). "Mobile Advertising's Darkest Secret: Here's the REAL Error Rate for 'Fat Finger' Clicks". Business Insider. Retrieved 16 July 2017.
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  78. ^"Understanding the Cost-Per-Engagement Ad Model". Mediapost.com. Retrieved 30 December 2015.
  79. ^"Cost-Per-View Pricing for Digital Video: What Would It Really Measure?". Mediapost.com. Retrieved 30 December 2015.
  80. ^"Marketers Focus on Making Attribution Data Actionable: Industry experts discuss real-time optimisation of cross-platform attribution findings". emarketer.com. Retrieved 7 September 2015.
  81. ^Moses, Lucia (2 April 2013). "The New York Times Tries Another Interactive Ad Unit: This time, for Prudential". Adweek. Retrieved 20 June 2013.
  82. ^Brian, Matt (22 May 2013). "Twitter steps into interactive ads, lets users sign up for offers directly from their timeline". The Verge. Retrieved 20 June 2013.
Источник: https://en.wikipedia.org/wiki/Online_advertising

Screenshots

Description

Stay connected with your bank of america checking account, no matter where you are.

Create, edit and get insights from ads across the entire Facebook family of apps, including Facebook, Instagram, Messenger, WhatsApp and more.

● View detailed real-time insights from all your campaigns
● Turn campaigns on and off
● Get quick alerts to know what’s happening with all your ads
● Compare campaigns and ad sets using a side-by-side view
● Switch between Pages and ad accounts

Version 258.0

- Improved campaign listing
- Campaign comparisons
- Refreshed Account Overview
- Performance charts updated
- Improved insights & navigation
- More chart breakdowns

Ratings and Reviews

4.1 out of 5

6.5K Ratings

A Good App - If You Have a Heartbeat And Half Brain

I normally don’t even feel strongly about apps. But man, oh man. These reviews are pretty unfair! This is a great app for anyone who’s comfortable with basic decent graphic design, knows how to create an audience, and read metrics to improve the performance of their advertising. I’ve worked as both a part time social media manager for a nonprofit organization on a university campus, with upwards of 1.8k likes on the page being added to my tenure with the effective use of the ads and the Ads Manager. I’m now a supervisor at an authorized dealer of prepaid wireless service, and I use the app to run the promotions for a store in the Inland Empire region in California. Using the audience parameters, I’ve been able to increase our sales with very limited and strategic use of location-based advertising. It’s a good business account on facebook cost. Keep it up!

WORST BUSINESS PLATFORM EVER

Not only is the support for problem non existent & beyond generic but they don’t even try to personalize banning or solutions when they make a mistake & van the wrong person. Like they’ve banned me from paying for more ADs after I’ve already spent $200 I worked truly hard to get together as a single mother for my FB page that empowers women & is a support group that sometimes needs to use certain words like trauma or addiction simply to explain you can recover & spread hope. It needs to be case by case the trigger words. YET THERES PAGES ADVERTISING DEGRADING PHOTOS & CHILDREN IN NOTHING BUT UNDERWEAR CLAIMING ITS A KIDS LINGERIE LINE & THATS OKAY CAUSE ITS LABELED UNDER CLOTHING?! But I can’t provide a service helping women empower women & end bullying?!
And instead of providing a solution to this error on their part I’ve square one financial group weeks messaging just to keep receiving the same generic message for weeks. So now I’ve lost all my advertising money to this group just for it to shut down my ability to advertise & waste all of the money I have trying to make a life for my child & help create a world of hope. DONT WASTE YOUR HARD EARNED MONEY OR WORK FIND A BETTER ADVERTISING PLATFORM FOR SURE. WORST EVER AND I NEVER REVIEW THINGS BUT I HAD TO PREVENT OTHERS FROM ENDURING WHAT IVE ENDURED.

Something changed and I don’t like it!

I’ve used this app for a few years and it has been a wonderful tool to help me change my ads quickly and efficiently. Until something changed and the ability to edit my ad by choosing a previous post that has been getting a good response, is no longer an option. Now if I have an ad running and want to edit it, I can only edit a picture (choose a new one) or edit the text, among other things. So to change my ad and keep the same audience, budget etc, I now have to choose my picture and save it, and then go back into it and change the text. I feel it is forcing my to just buy another ad set and I don’t like it. I generally have just set my budget and let it run indefinitely and would go in every week or so and pick a new post to advertise. Now it’s a lot more trouble and I’m thinking I may have to end my ad every few days and start all over to instead of simply editing it. Can’t we get that option back please??!!

The developer, Facebook, Inc., indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy.

Data Linked to You

The following data may be collected business account on facebook cost linked to your identity:

  • Health & Fitness
  • Purchases
  • Financial Info
  • Location
  • Contact Info
  • Contacts
  • User Content
  • Search History
  • Browsing History
  • Identifiers
  • Usage Data
  • Sensitive Info
  • Diagnostics
  • Other Data

Privacy practices may vary, for example, based on the features you use or your age. Learn More

Information

Seller
Facebook, Inc.

Size
77.5 MB

Category
Business

Compatibility
iPhone
Requires iOS 11.0 or later.
iPad
Requires iPadOS 11.0 or later.
iPod touch
Requires iOS 11.0 or later.
Languages

English, Arabic, Croatian, Czech, Danish, Dutch, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian Bokmål, Polish, Portuguese, Romanian, Russian, Simplified Chinese, Slovak, Spanish, Swedish, Tagalog, Business account on facebook cost, Traditional Chinese, Turkish, Ukrainian, Vietnamese

Age Rating
4+

Copyright
© Facebook, Inc.

Price
Free

Supports

  • Family Sharing

    With Family Sharing set up, up to six family members can use this app.

More By This Developer

You Might Also Like

Источник: https://apps.apple.com/us/app/facebook-ads-manager/id964397083

Your Business Overview

Important Information About Critical Peak Pricing

Effective April 22, 2021, there will be 12 to 15 CPP events per calendar year. Learn more about Critical Peak Pricing.

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Take control of your energy costs, check your usage data, and pay your bills with a suite of tools for your business in My Account.

Log In  Learn More

 

Our Financial Assistance Programs Are Still Here For Your Business

While temporary COVID-19 emergency response measures have ended, we understand that many of our business customers may still need help. Discover what other long-term options we have to offer.

Explore Your Options >

Form W‐9 – Request for Taxpayer Identification Number and Certification

Business customers may now download signed W‐9 forms. Learn More >

Wildfire Safety

To reduce wildfire threats and improve safety, we are working to bolster wildfire prevention, put in place new and enhanced safety measures and make the electric system more resilient.

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Energy Solutions for Businesses

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Is Your Business on the Right Rate Plan?

Use our rate analyzer tool to compare costs and identify the best Time of Use rate plan for your business. Log in to My Account to get started.

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Business Energy Advisor

Want to lower your operating costs? Answer a few questions to receive custom recommendations and incentives that will help you shrink your energy bills.

Learn More

Get Paid to Upgrade

Find out if you’re eligible for Express Solutions and get paid for improvements to lighting, climate control, and other equipment.

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Monthly Bill Alerts

Take advantage of our easy-to-use Budget Assistant tool to receive alerts when your monthly usage exceeds your spending goals.

Learn More

Outage map

Our goal is to keep you informed as we endeavor to provide uninterrupted, quality electric power. To view current power outages, get updates, and find resources, please visit the Outage Center.

Go to Outage Center

Источник: https://www.sce.com/business

Get to know your customers.

Get a deeper understanding of your customers. Google Analytics gives you the free tools you need to analyze data for your business in one place.

Start for free
See what’s in it for you.

See what’s in it for you.

  • Build a complete picture.

    Understand your site and app users to better evaluate the performance of your marketing, content, products, and more.

  • Get insights only Google can give.

    Access Google’s unique insights and machine learning capabilities to help get the most out of your data.

  • Connect your insights to results.

    Analytics is built to work with Google’s advertising and publisher products so you can use your analytics insights to reach the right customers.

  • Make your data work for you.

    Process and share your data quickly with an easy-to-use interface and shareable reports.

See all benefits

Google Analytics helped us optimize our art marketplace, resulting in 400% year-over-year revenue growth for our art business.

Mariam Naficy, Founder & CEO, Minted

Dive into the details.

Get the most out of your data with features like analytics intelligence, detailed reporting, and so much more.

See all features
Designed to work together.

Designed to work together.

Easily access data from other Google solutions while working in Analytics, for a seamless workflow that saves you time and increases efficiency.

  • Google Ads

    Gain deeper insights into how users from your Google Ads campaigns engage with your site.

  • Data Studio

    Connect Analytics with Data Studio to easily build performance dashboards and create customized reports.

  • the skeleton key in hindi download Optimize

    Create custom site experiences using the audiences you’ve already created in Analytics.

See all integrations

Mumzworld reaches a 300% return on ad spend with Google Analytics.

Mumzworld used Analytics to gain insight into their return on advertising investment and make sense of their retail data to improve product availability. The result was a 300% return on ad spend.

Read more
Источник: /about/

How To Send and Receive Money With Facebook Messenger

Facebook Messenger isn’t just for chatting. You can also send money to (and request payments from) friends on the Facebook platform. If you spend a lot of time in Messenger, this may be a convenient option for sending and receiving money online.

How Facebook Messenger Payments Work

You can use Facebook Messenger on your desktop or make in-app payments from a mobile device. Making payments is a free process whether you send or receive money.

One advantage of using Facebook Messenger to send and receive payments is that you can easily split the cost of something with several people. For example, if you plan a group outing on Facebook, members in a group discussion can repay somebody who organizes and pays a booking fee.

While payments feel easy and informal, there are several requirements to use Messenger for making transactions:

  • You need to have an active Facebook account.
  • You need to fund payments with a U.S. bank-issued Visa or MasterCard debit card, or with a PayPal account. Some business account on facebook cost cards may work, as well.
  • You must be 18 or older to use the service.
  • All parties involved must live in the U.S.

How To Send Money

Sending money with Facebook is almost as easy as sending a private message. Whether you choose to send through the Messenger app or through the Facebook website, these are the steps involved:

  1. Start a private conversation in Messenger with the person you want to pay.
  2. Tap the “+” icon for more actions.
  3. Use the "$" icon to view the payment screen.
  4. Enter the amount you want to send. 
  5. Push the “Pay” button to send the money.

If you have never provided payment information to Facebook, you will see a "Next" button instead of the “Pay” button.

Your First Payment

To use Messenger payments for the first time, you need to provide funding information. It’s easy to submit this information as you go through the process of making a payment, but you can also add or change funding methods in Facebook’s settings.

To add a funding method, enter your debit card number or PayPal account information, along with any other required information. You also have the opportunity to set up a personal identification number (PIN), which can help prevent unauthorized payments. Choose a code that is hard to guess and that nobody else knows. If you want extra security, you can require a fingerprint match or facial recognition on some devices.

Debit card payments pull money out of your checking account almost immediately. Make sure you have sufficient funds in your account to avoid overdraft charges, bounced checks, and other problems before you make a payment with Facebook Messenger.

How To Receive Money

When you receive a payment, Facebook sends the money to your linked debit card or PayPal account right away. That being said, it may take up to three business days for the money to appear in your bank account.

Provide Your Account Info

If you don't yet have a linked account, you need to provide card details or your PayPal account information to accept payments. After you do this once, any future payments go to the linked account.

If You Need Money Faster

If you need the funds to be available for spending immediately, Zelle might work as an alternative to Messenger payments. Funds move directly from one bank to another, so Zelle transfers are typically available within minutes. You might already have access to Zelle through your bank, and payments clear quickly when both your bank and the sender's bank work with Zelle.

Are Facebook Messenger Payments Safe?

Facebook claims that your money and your information are secure. Still, whenever money is involved, it’s smart to take steps to protect yourself from fraud and other problems.

Beware of Fraud

You can’t cancel Messenger payments, although recipients can voluntarily reject payments if you make a mistake. Plus, Facebook has limited consumer protection when you buy something through Messenger. Whenever you make a payment, it’s best to assume that the money is gone for good.

Only pay people you know and trust with Facebook Messenger. Double-check to verify somebody’s identity (impostor accounts are always a possibility on Facebook), and look for signs of common money scams.

Account Security

To protect yourself, establish a PIN for Messenger payments (or use biometric security, if available on your device). Biometric features such as Touch ID and facial recognition are only available when using the Messenger app on certain devices. PINs and biometric security are optional, and it’s wise to take advantage of those security measures when you can.

Data Security

Facebook reports that your personal data and linked account information are encrypted, and the company employs anti-fraud technology to reduce the chances of theft. Facebook also stores your financial information heres flowers for you winters tale from your basic profile data, which would ideally help if certain systems are breached.

Facebook originally developed Messenger payments with help from financial industry experts, so it’s reasonable to expect relatively robust security. Still, even robust systems can get hacked.

Privacy

Privacy is always a concern online. However, if you already share everything on Facebook and you’re not concerned about privacy, a bit of your financial information might not matter. 

Still, data can be mined and analyzed in surprising ways, so be mindful of how you send and receive money. For example, when you make a payment in Messenger, your name, profile photo, and payment amount are shared with your payee, and the transaction information resides on Facebook's servers.

In group payment situations, all group members can see payment information. If that city bank lubbock texas phone number you, it’s best to pay one-on-one.

Account Monitoring

Monitor your linked funding accounts (your checking account or your PayPal account, for example) in addition to your Facebook account. Sign up for automated alerts to stay informed about withdrawals from your bank account, and notify your bank immediately if you see transactions you don’t recognize.

Frequently Asked Questions (FAQs)

How much money can you send through Facebook?

Facebook doesn't advertise any payment limits for its Facebook Pay service. You should be able to send as much as you have available in your checking account.

Why can't I send someone money on Facebook?

If you're having problems sending money in Facebook, it could be an issue with your (or your friend's) connected bank or PayPal account. Payments will also fail if the recipient rejects the transaction or if you're trying to send money to someone in another country.

How much does Facebook Messenger charge to send money?

Facebook doesn't charge any fees to send or receive money through Messenger. The service is free to all users. Your bank may charge a fee, though.

Источник: https://www.thebalance.com/facebook-messenger-payments-send-and-receive-money-315074

Online advertising

Advertising revenue as a percent of US GDPshows a rise in digital advertising since 1995 at the expense of print media.[1]

Form of advertising

Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Many consumers find online advertising disruptive[2] and have increasingly turned to ad blocking for a variety of reasons.

When software is used to do the purchasing, it is known as programmatic advertising.[3]

Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.

In 2016, Where is the routing and account numbers on a check advertising revenues in the United States surpassed those of cable television and broadcast television.[4]: 14  In 2017, Internet advertising revenues in the United States totaled $83.0 billion, a 14% increase over the $72.50 billion in revenues in 2016.[5] And research estimates from 2019's online advertising spend puts it at $125.2 billion in service credit union branches near me United States, some $54.8 billion higher than the spend on television ($70.4 billion).[6]

Many common online advertising practices are controversial and, as a result, have been increasingly subject to regulation. Online ad revenues also may not adequately replace other publishers' revenue streams. Declining ad revenue has led some publishers to place their content behind paywalls.[7]

History

In early days of the Internet, online advertising was mostly prohibited. For example, two of the predecessor networks to the Internet, ARPANET and NSFNet, had "acceptable use policies" that banned network "use for commercial activities by for-profit institutions".[8][9] The NSFNet began phasing out its commercial use ban in 1991.[10][11][12][13]

Email

The first widely publicized example of online advertising was conducted via electronic mail. On 3 May 1978, a marketer from DEC (Digital Equipment Corporation), Gary Thuerk, sent an email to most of the ARPANET's American west coast users, advertising an open house for a new model of a DEC computer.[9][14] Despite the prevailing acceptable use policies, electronic mail marketing rapidly expanded[15] and eventually became known as "spam."

The first known large-scale non-commercial spam message was sent on 18 January 1994 by an Andrews University system administrator, by cross-posting a religious message to all USENET newsgroups.[16] In January 1994 Mark Eberra started the first email marketing company for opt in email list under the domain Insideconnect.com. He also started the Direct Email Marketing Association to help stop unwanted email and prevent spam. [17][18]

Four months later, Laurence Canter and Martha Siegel, partners in a law firm, broadly promoted their legal services in a USENET posting titled "Green Card Lottery – Final One?"[19] Canter and Siegel's Green Card USENET spam raised the profile of online advertising, stimulating widespread interest in advertising via both Usenet and traditional email.[16] More recently, spam has evolved into a more industrial operation, where spammers use armies of virus-infected computers (botnets) to send spam remotely.[14]

Display ads

Online banner advertising began in the early 1990s as page owners sought additional revenue streams to support their content. Commercial online service Prodigy displayed banners at the bottom of the screen to promote Sears products. The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm.[20] In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, and Time Warner's Pathfinder (website)[21] sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through rate, and instead of directing clickers to AT&T's website, the ad linked to an online tour of seven of the world's most acclaimed art museums.[22][23]

Search ads

GoTo.com (renamed Overture in 2001, and acquired by Yahoo! in 2003) created the first search advertising keyword auction in 1998.[24]: 119 Google launched its "AdWords" (now renamed Google Ads) search advertising program in 2000[25] ally definition introduced quality-based ranking allocation in 2002,[26] which sorts search advertisements by a combination of bid price and searchers' likeliness to click on the ads.[24]: 123 

Recent trends

More recently, companies have sought to merge their advertising messages into editorial content or valuable services. Examples include Red Bull's Red Bull Media House streaming Felix Baumgartner's jump from space online, Coca-Cola's online magazines, and Nike's free applications for performance tracking.[23] Advertisers are also embracing social media[27][28] and mobile advertising; mobile ad spending has grown 90% each year from 2010 to 2013.[29]: 13 

According to Ad Age Datacenter analysis, in 2017 over half of agency revenue came from digital work.[30]

Delivery methods

Display advertising

Example of display advertisingfeaturing geotargeting

Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertising is commonly used on social media, websites with slots for advertisements, and in real life. In real life, display advertising can be a sign in front of a building or a billboard alongside a highway. The goal of display advertising is to obtain more traffic, clicks, or popularity for the advertising brand or organization. Display advertisers frequently target users with particular traits to increase the ads' effect. Online advertisers (typically through their ad servers) often use cookies, which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited.[31]

As advertisers collect data across multiple external websites about a user's online activity, they can create a detailed profile of the user's interests to deliver even more targeted advertising. This aggregation of data is called behavioral targeting.[32] Advertisers can also target their audience by using contextual to deliver display ads related to the content of the web page where the ads appear.[24]: 118  Retargeting, behavioral targeting, and contextual advertising all are designed to increase an advertiser's return on investment, or ROI, over untargeted ads.[33]

Advertisers may also deliver ads based on a user's suspected geography through geotargeting. A user's IP address communicates some geographic information (at minimum, the user's country or general region). The geographic information from an IP can be supplemented and refined with other proxies or information to narrow the range of possible locations.[34] For example, with mobile devices, advertisers can sometimes use a phone's GPS receiver or the location of nearby mobile towers.[35] Cookies and other persistent data on a user's machine may provide help narrowing business account on facebook cost user's location further.[34]

Web banner advertising

Web banners or banner ads typically are graphical ads displayed within bank of eastman magnolia state bank web page. Many banner ads are delivered by a central ad server.

Banner ads can use rich media to incorporate video, audio, animations, buttons, forms, or other interactive elements using Java applets, HTML5, Adobe Flash, and other programs.

Frame ad (traditional banner)

Frame ads were the first form of web banners.[22] The colloquial usage of "banner ads" often refers to traditional frame ads. Website publishers incorporate frame ads by setting aside a particular space on the web page. The Interactive Advertising Bureau's Ad Unit Guidelines proposes standardized pixel dimensions for ad units.[36]

Pop-ups/pop-unders

A pop-up ad is displayed in a new web browser window that opens above a website visitor's initial browser window.[37] A pop-under ad opens a new browser window under a website visitor's initial browser window.[29]: 22  Pop-under ads and similar technologies are now advised against by online authorities such as Google, who state that they "do not condone this practice".[38]

Floating ad

A floating ad, or overlay ad, is a type of rich media advertisement that appears superimposed over the requested website's content. Floating ads may disappear or become less obtrusive after a pre-set time period.

Expanding ad

An expanding ad is a rich media frame ad that changes dimensions upon a predefined condition, such as a preset amount of time a visitor spends on a webpage, the user's click on the ad, or the user's mouse movement over the ad.[39] Expanding ads allow advertisers to fit more information into a restricted ad space.

Trick banners

A trick banner is a banner ad where the ad copy imitates some screen element users commonly encounter, such as an operating system message or popular application message, to induce ad clicks.[40] Trick banners typically do not mention the advertiser in the initial ad, and thus they are a form of bait-and-switch.[41][42] Trick banners commonly attract a higher-than-average click-through rate, but tricked users may resent the advertiser for deceiving them.[43]

News Feed Ads

"News Feed Ads", also called "Sponsored Stories", "Boosted Posts", typically exist on social media platforms that offer a steady stream of information updates ("news feed"[44]) in regulated formats (i.e. in similar sized small boxes with a uniform style). Those advertisements are intertwined with non-promoted news that the users are reading through. Those advertisements can be of any content, such as promoting a website, a fan page, an app, or a product.

Some examples are: Facebook's "Sponsored Stories",[45] LinkedIn's "Sponsored Updates",[46] and Twitter's "Promoted Tweets".[47]

This display ads format falls into its own category because unlike banner ads which are quite distinguishable, News Feed Ads' format blends well into non-paid news updates. This format of online advertisement yields much higher click-through rates than traditional display ads.[48][49]

Display advertising process overview

The process by which online advertising is displayed can involve many parties. In the simplest case, the website publisher selects and serves the ads. Publishers which operate their own advertising departments may use this method.

Online advertising serving process - simple publisher case

The ads may be outsourced to an advertising agency under contract with the publisher, and served from the advertising agency's servers.

Online advertising serving process using an ad agency
Online advertising serving process using online bidding

Alternatively, ad space may be offered for sale in a bidding market using an ad exchange and real-time bidding. This involves many parties interacting automatically in real time. In response to a request from the user's browser, the publisher content server sends the web page content to the user's browser over the Internet. The page does not yet contain ads, but contains links which cause the user's browser to connect to the publisher ad server to request that the spaces left for ads be filled in with ads. Information identifying the user, such as cookies and the page being viewed, is transmitted to the publisher ad server.

The publisher ad server then communicates with a supply-side platform server. The publisher is offering ad space for sale, so they are considered the supplier. The supply side platform also receives the user's identifying information, which it sends to a data management platform. At the data management platform, the user's identifying information is used to look up demographic information, previous purchases, and other information of interest to advertisers.

Broadly speaking, there are three types of data obtained through such a data management platform:

First party data refers to the data retrieved from customer relationship management (CRM) platforms, in addition first volunteer bank lafayette ga website and paid media content or cross-platform data. This can include data from customer behaviors, actions or interests.[50]
Second party data refers to an amalgamation of statistics related to cookie pools on external publications and platforms. The data is provided directly from the source (adservers, hosted solutions for social or an analytics platform). It is also possible to negotiate a deal with a particular publisher to secure specific data points or audiences.
Third party data is sourced from external providers and often aggregated from numerous websites. Businesses sell third-party data and are able to share this via an array of distribution avenues.[51]

This customer information is combined and returned to the supply side platform, which can now package up the offer of ad space along with information about the user who will view it. The supply side platform sends that offer to an ad exchange.

The ad exchange puts the offer out for bid to demand-side platforms. Demand side platforms act on behalf of ad agencies, who sell ads which advertise brands. Demand side platforms thus have ads ready to display, and are searching for users to view them. Bidders get the information about the user ready to view the ad, and decide, based on that information, how much to offer to buy the ad space. According to the Internet Advertising Bureau, a demand side platform has 10 milliseconds to respond to an offer. The ad exchange picks the winning bid and informs both parties.

The ad exchange then passes the link to the ad back through the supply side platform and the publisher's ad server to the user's browser, which then requests the ad content from the agency's ad server. The ad agency can thus confirm that the ad was delivered to the browser.[52]

This is simplified, according to the IAB. Exchanges may try to unload unsold ("remnant") space at low prices through other exchanges. Some agencies maintain semi-permanent pre-cached bids with ad exchanges, and those may be examined before going out to additional demand side platforms for bids. The process for mobile advertising is different and may involve mobile carriers and handset software manufacturers.[52]

Interstitial

An interstitial ad displays before a user can access requested content, sometimes while the user is waiting for the content to load.[53] Interstitial ads are a form of interruption marketing.[54][55]

Text ads

A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to the advertiser's websites. Text ads may also be delivered through email marketing or text message marketing. Text-based ads often render faster than graphical ads and can be harder for ad-blocking software to block.[56]

Search engine marketing (SEM)

Search engine marketing, or SEM, is designed to increase a website's visibility in search engine results pages (SERPs). Search engines provide sponsored results and organic (non-sponsored) results based on a web searcher's query.[24]: 117  Search engines often employ visual cues to differentiate sponsored results from organic results. Search engine marketing includes all of an advertiser's actions to make a website's listing more prominent for topical keywords. The primary reason behind the rising popularity of Search Engine Marketing has been Google. There were a few companies that had its own PPC and Analytics tools. However, this concept was popularized by Google. Google Ad words was convenient for advertisers to use and create campaigns. And, they realized that the tool did a fair job, by charging only for someone's click on the ad, which reported as the cost-per-click for which a penny was charged. This resulted in the advertisers monitoring the campaign by the number of clicks and were satisfied that the ads could be tracked.[57]

Search engine optimization (SEO)

Search engine optimization, or SEO, attempts to improve a website's organic search rankings in SERPs by increasing the website content's relevance to search terms. Search engines regularly update their algorithms to penalize poor quality sites that try to game their rankings, making optimization a moving target for advertisers.[58][59] Many vendors offer SEO services.[29]: 22 

Sponsored search (also called sponsored links, search ads, or paid search) allows advertisers to be included in the sponsored results of a search for selected keywords. Search ads are often sold via real-time auctions, where advertisers bid on keywords.[24]: 118 [60] In addition to setting a maximum price per keyword, bids may include time, language, geographical, and other constraints.[24]: 118  Search engines originally sold listings in order of highest bids.[24]: 119  Modern search engines rank sponsored listings based on a combination of bid price, expected click-through rate, keyword relevancy and site quality.[26]

Social media marketing

Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles. Videos, interactive quizzes, and sponsored posts are all a part of this operation. Usually these ads are found on Facebook, Instagram, Twitter, and Snapchat.[61]

Mobile advertising

Mobile advertising is ad copy delivered through wireless mobile devices such as smartphones, feature phones, or tablet computers. Mobile advertising may take the form of static or rich media display ads, SMS (Short Message Service) or MMS (Multimedia Messaging Service) ads, mobile search ads, advertising within mobile websites, or ads within mobile applications or games (such as interstitial ads, "advergaming," or application sponsorship).[29]: 23  Industry groups such as the Mobile Marketing Association have attempted to standardize mobile ad unit specifications, similar to the IAB's efforts for general online advertising.[55]

Mobile advertising is growing rapidly for several reasons. There are more mobile devices in the field, connectivity speeds have improved (which, among other things, allows for richer media ads to be served quickly), screen resolutions have advanced, mobile publishers are becoming more sophisticated about incorporating ads, and consumers are using mobile devices more extensively.[29]: 14  The Interactive Advertising Bureau predicts continued growth in mobile advertising with the adoption of location-based targeting and other technological features not available or relevant on personal computers.[29]: 14  In July 2014 Facebook reported advertising revenue for the June 2014 quarter of $2.68 billion, an increase of 67 percent over the second quarter of 2013. Of that, mobile advertising revenue accounted for around 62 percent, an increase of 41 lowes bill pay number on the previous year.

Email advertising

Email advertising is ad copy comprising an entire email or a portion of an email message.[29]: 22  Email marketing may be unsolicited, in which case the sender may give the recipient an option to opt out of future emails, or it may be sent with the recipient's prior consent (opt-in). Businesses may ask for your email and send updates on new products or sales.

Chat advertising

As opposed to static messaging, chat advertising refers to real-time messages dropped to users on certain sites. This is done using live chat software or tracking applications installed within certain websites with the operating personnel behind the site often dropping adverts on the traffic surfing around the sites. In reality, this is a subset of the email advertising but different because of its time window.

Online classified advertising

Online classified advertising is advertising posted online in a categorical listing of specific products or services. Examples include online job boards, online real estate listings, automotive listings, online yellow pages, and online auction-based listings.[29]: 22 Craigslist and eBay are two prominent providers of online classified listings.

Adware

Adware is software that, once installed, automatically displays advertisements on a user's computer. The ads may appear in the software itself, integrated into web pages visited by the user, or in pop-ups/pop-unders.[62] Adware installed without the user's permission is a type of malware.[63]

Affiliate marketing

Affiliate marketing occurs when advertisers organize third parties to generate potential customers for them. Third-party affiliates receive payment based on sales generated through their promotion.[29]: 22  Affiliate marketers generate traffic to offers from affiliate networks, and when the desired action is taken by the visitor, the affiliate earns a commission. These desired actions can be an email submission, a phone call, filling out an online form, or an online order being completed.

Content marketing

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including blogs, news, video, white papers, e-books, infographics, case studies, how-to guides and more.

Considering that most marketing involves some form of published media, it is almost (though not entirely) redundant to call 'content marketing' anything other than simply 'marketing'. There are, of course, other forms of marketing (in-person marketing, telephone-based marketing, word of mouth marketing, etc.) where the label is more useful for identifying the type of marketing. However, even these are usually merely presenting content that they are marketing as information in a way that is different from traditional print, radio, TV, film, email, or web media.

Online marketing platform

An online marketing platform (OMP) is an integrated web-based platform that combines the benefits of a business directory, local search engine, search engine optimisation (SEO) tool, customer relationship management (CRM) package and content management system (CMS). eBay and Amazon are used as online marketing and logistics management platforms. On Facebook, Twitter, YouTube, Pinterest, LinkedIn, and other Social Media, retail online marketing is also used. Online business marketing platforms such as Marketo, MarketBright and Pardot have been bought by major IT companies (Eloqua-Oracle, Neolane-Adobe and Unica-IBM).

Unlike television marketing in which Nielsen TV Ratings can be relied city bank lubbock texas phone number for viewing metrics, online advertisers do not have an independent party to verify viewing claims made by the big online platforms.[64]

The European Union defines online platforms as "information society services that allow business users to offer goods or services to consumers, with a view to facilitating the initiating of direct transactions between those business users and consumers; they are provided to business users on the basis of contractual relationships between the provider of those services and business users offering goods or services to consumers."[65] Almost half of the small and medium sized businesses who responded to an EU survey in 2018 said that they use online marketplaces to sell their goods and services.[66]

Legislation

The Online Intermediation Services Regulation (2019/1150/EU) or P2B Regulation came into force in all EU Member States and the UK on 12 July 2020. The Regulation aims to promote fairness and transparency for business users of online intermediation services or online platforms. The main aim of the Regulation is to establish a legal framework which will guarantee transparent terms and conditions for business users of online platforms, as well as effective opportunities for redress when these how to deposit cash in atm and conditions are not respected. Such transparency and fairness underpin improvements in the function of the Digital Single Market especially for the benefit of SMEs.[67] The regulations also set business account on facebook cost an EU Observatory to monitor the impact of the new rules,[66] called the Observatory on the Online Platform Economy.[68]

The UK's Online Intermediation Services for Business Users (Enforcement) Regulations 2020 replicate the effects of the EU Regulation.

Compensation methods

Main article: Compensation methods

Advertisers and publishers use a wide range of payment calculation methods. In 2012, advertisers calculated 32% of online advertising transactions on a cost-per-impression basis, 66% on customer performance (e.g. cost per click or cost per acquisition), and 2% on hybrids of impression and performance methods.[29]: 17 

CPM (cost per mille)

Cost per mille, often abbreviated to CPM, means that advertisers pay for every thousand displays of their message to potential customers (mille is the Latin word for thousand). In the online context, ad displays are usually called "impressions." Definitions of an "impression" vary among publishers,[69] and some impressions may not be charged because they don't represent a new exposure to an actual customer. Advertisers can use technologies such as web bugs to verify if an impression is actually delivered.[70][71]: 59  Similarly, revenue generated can be measured in Revenue per mille (RPM).[72]

Publishers use a variety of techniques to increase page views, such as dividing content across multiple pages, repurposing someone else's content, using sensational titles, or publishing tabloid or sexual content.[73]

CPM advertising is susceptible to "impression fraud," and advertisers who want visitors to their sites may not find per-impression payments a good proxy for the results they desire.[74]: 1–4 

CPC (cost per click)

CPC (Cost Per Click) or PPC (Pay per click) means advertisers pay each time a user clicks on the ad. CPC advertising works well when advertisers want visitors to american express savings bank login sites, but it's a less accurate measurement for advertisers looking to build brand awareness.[75] CPC's market share has grown each year since its introduction, eclipsing CPM to dominate two-thirds of all online advertising compensation methods.[29]: 18 [74]: 1 

Like impressions, not all recorded clicks are valuable to advertisers. GoldSpot Media reported that up to 50% of clicks on static mobile banner ads are accidental and resulted in redirected visitors leaving the new site immediately.[76]

CPE (cost per engagement)

Cost per engagement aims to track not just that an ad unit loaded on the page (i.e., an impression was served), but also that the viewer actually saw and/or interacted with the ad.[77][78]

CPV (cost per view)

Cost per view video advertising. Both Google and TubeMogul endorsed this standardized CPV metric to the IAB's (Interactive Advertising Bureau) Digital Video Committee, and it's garnering a notable amount of industry support.[79] CPV is the primary benchmark used in YouTube Advertising Campaigns, keybank banking credit cards mortgages and loans part of Google's AdWords platform.

CPI (cost per install)

The CPI compensation method is specific to mobile applications and mobile advertising. In CPI ad campaigns brands are charged a fixed of bid rate only when the application was installed.

CPL (cost per lead)

Cost per lead compensation method implies that the advertiser pays for an explicit sign-up from a consumer interested in the advertiser's offer.

Attribution of ad value

Main article: Attribution (marketing)

In marketing, "attribution" is the measurement pnc bank mortgage loan login effectiveness of particular ads in a consumer's ultimate decision to purchase. Multiple ad impressions may lead to a consumer "click" or other action. A single action may lead to revenue being paid to multiple ad space sellers.[80]

Other performance-based compensation

CPA (Cost Per Action or Cost Per Acquisition) or PPP (Pay Per Performance) advertising means the advertiser pays for the number of users who perform a desired activity, such as completing a purchase or filling out a registration form. Performance-based compensation can also incorporate revenue sharing, where publishers earn a percentage of the advertiser's profits made as a result of the ad. Performance-based compensation shifts the risk of failed advertising onto publishers.[74]: 4, 16 

Fixed cost

Fixed cost compensation means advertisers pay a fixed cost for delivery of ads online, usually over a specified time period, irrespective of the ad's visibility or users' response to it. One examples is CPD (cost per day) where advertisers pay a fixed cost for publishing an ad for a day irrespective of impressions served or clicks.

Benefits of online advertising

Cost

The low costs of electronic communication reduce the cost of displaying online victoria secret gift card balance canada compared to offline ads. Online advertising, and in particular social media, provides a low-cost means for advertisers to engage with large established communities.[61] Advertising online offers better returns than in other media.[74]: 1 

Measurability

Online advertisers can collect data on their ads' effectiveness, such as the size of the potential audience or actual audience response,[24]: 119  how a visitor reached their advertisement, whether the advertisement resulted in a sale, and whether an ad actually loaded within a visitor's view.[70][71]: 59  This helps online advertisers improve their ad campaigns over time.

Formatting

Advertisers have a wide variety of ways of presenting their promotional messages, including the ability to convey images, video, audio, and links. Unlike many offline ads, online ads also can be interactive.[23] For example, some ads let users input queries[81] or let users follow the advertiser on social media.[82] Online ads can even incorporate games.[83]

Targeting

Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences.[33] Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.[84]

Coverage

Online advertising can reach nearly every global market, and online advertising influences offline sales.[85][86][87]

Speed

Once ad design is complete, online ads can be deployed immediately. The delivery of online ads does not need to be linked to the publisher's publication schedule. Furthermore, online advertisers can modify or replace ad copy more rapidly than their offline counterparts.[88]

Concerns

Security concerns

According to a US Senate investigation in 2014, there are security and privacy concerns for users due to the infrastructure of online advertising.[89] This is because of the potential for malware to be disseminated through online advertisements and for such malvertising to be inserted and triggered without sufficient protection or screening. Ransomware gangs were spotted using carefully targeted Google search advertising to redirect victims to pages dropping malware.[90]

Banner blindness

Eye-tracking studies have shown that Internet users often ignore web page zones likely to contain display ads (sometimes called "banner blindness"), and this problem is worse online than in offline media.[91] On the other hand, studies suggest that even those ads "ignored" by the users may influence the user subconsciously.[92]

Fraud on the advertiser

There are numerous ways that advertisers can be overcharged for their advertising. For example, click fraud occurs when a publisher or third parties click (manually or through automated means) on a CPC ad with no legitimate buying intent.[93] For example, click fraud can occur when a competitor clicks on ads to deplete its rival's advertising budget, or when publishers attempt to manufacture revenue.[93]

Click fraud is especially associated with pornography sites. In 2011, certain scamming porn websites launched dozens of hidden pages on each visitor's computer, forcing the visitor's computer to click on hundreds of paid links without the visitor's knowledge.[94]

As with offline publications, online impression fraud can occur when publishers overstate the number of ad impressions they have delivered to their advertisers. To combat impression fraud, several publishing and advertising industry associations are developing ways to count online impressions credibly.[95][96]

Technological variations

Heterogeneous clients

Because users have different operating systems, web browsers[97] and computer hardware (including mobile devices and different screen sizes), online ads may appear to users differently from how the advertiser intended, or the ads may not display properly at all. A 2012 comScore study revealed that, on average, 31% of ads were not "in-view" when rendered, meaning they never had an opportunity to be seen.[98] Rich media ads create even greater compatibility problems, as some developers may use competing (and exclusive) software to render the ads (see e.g. Comparison of HTML 5 and Flash).

Furthermore, advertisers may encounter legal problems if legally required information doesn't actually display to users, even if that failure is due to technological heterogeneity.[99]: i  In the United States, the FTC has released a set of guidelines indicating that it's the advertisers' responsibility to ensure the ads display any required disclosures or disclaimers, irrespective of the users' technology.[99]: 4–8 

Ad blocking

Ad blocking, or ad filtering, means the ads do not appear to the user because the user uses technology to screen out ads. Many browsers block unsolicited pop-up ads by default.[100] Other software programs or browser add-ons may also block the loading of ads, or block elements on a page with behaviors characteristic of ads (e.g. HTML autoplay of both audio and video). Approximately 9% of all online page views come from browsers with ad-blocking software installed,[101] and some publishers have 40%+ of their visitors using ad-blockers.[7]

Anti-targeting technologies

Some web browsers offer privacy modes where users can hide information about themselves from publishers and advertisers. Among other consequences, advertisers can't use cookies to serve targeted ads to private browsers. Most major browsers have incorporated Do Not Track options into their browser headers, but the regulations currently are only business account on facebook cost by the honor system.[102][103][104]

Privacy concerns

The collection of user information by publishers and advertisers has raised consumer concerns about their privacy.[34][71] Sixty percent of internet users surveyed sais they would use Do Not Track technology to block all collection of information if given an opportunity.[105][106] Over half of all Google and Facebook users are concerned about their privacy when using Google and Facebook, according to Gallup.[107]

Many consumers have reservations about online behavioral targeting. By tracking users' online activities, advertisers are able to understand consumers quite well. Advertisers often use technology, such as web bugs and respawning cookies, to maximize their abilities to track consumers.[71]: 60 [108] According to a 2011 survey conducted by Harris Interactive, over half of Internet users had a negative impression of online behavioral advertising, and forty percent feared that their personally-identifiable information had been shared with advertisers without their consent.[109][110] Consumers can be especially troubled by advertisers targeting them based on sensitive information, such as financial or health status.[108] Furthermore, some advertisers attach the MAC address of users' devices to their 'demographic profiles' so they can be retargeted (regardless of the accuracy of the profile) even if the user clears their cookies and browsing history.[citation needed]

Trustworthiness of advertisers

Scammers can take advantage of consumers' difficulties verifying an online persona's identity,[111]: 1  leading to artifices like phishing (where scam emails look identical to those from a well-known brand owner)[112] and confidence schemes like the Nigerian "419" scam.[113][114][115] The Internet Crime Complaint Center received 289,874 complaints in 2012, totaling over half a billion dollars in losses, most of which originated with scam ads.[116][117]

Consumers also face malware risks, i.e. malvertising, when interacting with online advertising. Cisco's 2013 Annual Security Report revealed that clicking on ads was 182 times more likely to install a virus on a user's computer than surfing the Internet for porn.[118][119] For example, in August 2014 Yahoo's advertising network reportedly saw cases of infection of a variant of Cryptolockerransomware.[120]

Spam

The Internet's low cost of disseminating advertising contributes to spam, especially by large-scale spammers. Numerous efforts have been undertaken to combat spam, ranging from blacklists to regulatorily-required labeling to content filters, but most of those efforts have adverse collateral chase credit card pre approval link, such as mistaken filtering.[9]

Regulation

In general, consumer protection laws apply equally to online and offline activities.[99]: i  However, there are questions over which jurisdiction's laws apply and which regulatory agencies have enforcement authority over transborder activity.[121]

As with offline advertising, industry participants have undertaken numerous efforts to self-regulate and develop industry standards or codes of conduct. Several United States advertising industry organizations jointly published Self-Regulatory Principles for Online Behavioral Advertising based on standards proposed by the FTC in 2009.[122] European ad associations published a similar document in 2011.[123] Primary tenets of both documents include consumer control of data transfer to third parties, data security, and consent for collection of certain health and financial data.[122]: 2–4  Neither framework, however, penalizes violators of the codes of conduct.[124]

Privacy and data collection

Privacy regulation can require users' consent before an advertiser can track the user or communicate with the user. However, affirmative consent ("opt in") can be difficult and expensive to obtain.[71]: 60  Industry participants often prefer other regulatory schemes.

Different jurisdictions have taken different approaches to privacy issues with advertising. The United States has specific restrictions on online tracking of children in the Children's Online Privacy Protection Act (COPPA),[122]: 16–17  and the FTC has recently expanded its interpretation of COPPA to include requiring ad networks to obtain parental consent before knowingly tracking kids.[125] Otherwise, the U.S. Federal Trade Commission frequently supports industry self-regulation, although increasingly it has been undertaking enforcement actions related to online privacy and security.[126] The FTC has also been pushing for industry consensus about possible Do Not Track legislation.

In contrast, the European Union's "Privacy and Electronic Communications Directive" restricts websites' ability to use consumer data much more comprehensively. The EU limitations restrict targeting by online advertisers; researchers have estimated online advertising effectiveness decreases on average by around 65% in Europe relative to the rest of the world.[71]: 58 

Delivery methods

Many laws specifically regulate the ways online ads are delivered. For example, online advertising delivered via email is more regulated than the same ad content delivered via banner ads. Among other restrictions, the U.S. CAN-SPAM Act of 2003 requires that any commercial email provide an opt-out mechanism.[121] Similarly, mobile advertising is governed by the Telephone Consumer Protection Act of 1991 (TCPA), which (among other restrictions) requires user opt-in before sending advertising via text messaging.

See also

References

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How to Post a Job on Facebook

5 Tips for Recruiting on Facebook:

1. Create an attention-grabbing post.

There are a lot of companies competing for your ideal candidate's attention on Facebook. So how do you compete?

To get started, you'll want to do some quick research: Talk to your colleagues and find out what they love most about the job. This could be the relationships they have with coworkers, the location, the equipment, the benefits, etc. Now go to Glassdoor's reviews and look at what people in the position you're hiring for complain about.

Now, take everything you've learned and make that the focus of your Facebook recruitment strategy.

2. Create an event ad to promote your job fair.

If you're preparing to do a lot of hiring, a job fair or a smaller job event may be right for you. But how do you make sure it's well attended?

Facebook also offers event-specific ads. To create these, first, you'll need to create an event with Facebook. When you run the ad, Facebook will automatically create a call to action that allows people to say if they're interested in attending the event and confirm if they plan to attend or not. People can also like, sharek, and comment on it.

3. Make a video ad that candidates and Facebook will love.

The word is that Facebook has been giving video posts a lot of love in feeds, showing them more often than other posts. So video content should be part of your efforts.

Does producing video sound expensive and scary? It used to be much harder than it is now. But these days we've got great little cameras tucked into all our phones. Following a few simple tips, you can create videos to promote your jobs and company work culture on Facebook.

4. Tap into your employees' network of friends.

People tend to build networks of friends with similar interests. By getting your employees to like your Facebook page, you're connecting yourself to a network of people who work in your industry.

The most manually intensive method involves inviting them individually by going to your Facebook home page, copying and pasting the website address (the URL), and emailing it to employees. If you're friends with employees or colleagues on Facebook, you can use the "Invite Friends" feature.

If you're not connected to people you work with on Facebook, you may want to consider using your email account to connect with them.

5. Use Facebook Live to meet potential candidates.

Would you like to be able to connect with potential candidates live, via video? You could show them what a few minutes on the job are like, introduce some coworkers, or do a question and answer session about a job opening.

Facebook has just come out with a tool that allows you to broadcast live videos right in your Facebook feed. To use it, you'll need to have Facebook set up on your phone.

When you're finished, a recorded version of the video will automatically be added to your timeline. Big companies that are on top of their social recruiting game, like UPS, have already started using this tool. Give it a try and see if it works for your company.

Источник: https://www.betterteam.com/how-to-post-a-job-on-facebook

How Facebook (Meta) Makes Money

Meta Inc. (FB), the company that owns Facebook, primarily makes money by selling advertising space on its various social media platforms.Those platforms include websites and mobile applications that allow users the ability to connect and communicate with family and friends.The company's sites and apps include social networking site Facebook, photo- and video-sharing app Instagram, and messaging apps Messenger and WhatsApp. Meta also provides an ecosystem that allows users to connect through its Oculus virtual reality products.

On Oct. 28, 2021, Facebook Inc. changed its name to Meta Inc. It will change its ticker from FB to MRVS effective Dec. 1, 2021.

Meta competes with other companies that sell advertising to marketers, as well as companies that provide platforms for communicating and sharing content among users’ various social networks. Major competitors include Apple Inc. (AAPL), Alphabet Inc.’s (GOOGL) Google and YouTube, Tencent Music Entertainment Group (TME), Amazon.com AMZN), and Twitter Inc. (TWTR).

Key Takeaways

  • Meta sells ads on social media websites and mobile applications.
  • Ad sales are the primary source of Meta's revenue.
  • At the end of October, the company rebranded from Facebook to Meta as part of a new focus on building the "metaverse".
  • Starting in Q4 FY 2021, Meta will introduce a new reportable segment called Facebook Reality Labs, focused on augmented and virtual reality products and services.

Meta's Financials

Meta posted a net income of $9.2 billion on $29.0 billion in total revenue for a net profit margin of 31.7% in Q3 of its 2021 fiscal year (FY), the three-month period ended Sept. 30, 2021. As much as 44% or $12.7 billion in revenue came from the U.S. and Canada.The other 56% came from other regions across the globe.

Annual revenue grew 35.1% year over year (YOY) in Q3 FY 2021, marking a deceleration from the 55.6% YOY rise in revenue in the previous quarter. Quarterlynet income rose 17.2% YOY in Q3 FY 2021. Growth in net income also decelerated compared to the previous quarter.

Meta's Business Segments

Meta breaks down its revenue into two separate segments: Advertising and Other revenue. The company does not do a separate breakdown for net income. Facebook announced in its third quarter earnings press release that beginning in the fourth quarter it will break out results for a new reporting segment called Facebook Reality Labs. This new segment will be focused on augmented and virtual reality related hardware, software, and content. Meta's other main business segment will be named Family of Apps, which includes the Facebook social media platform, Instagram, Messenger, WhatsApp, and other services.

Advertising

Meta generates substantially all of its revenue from selling advertising to marketers.Ads are displayed on Meta's main social networking site, as well as Instagram, Messenger, and other third-party affiliated websites or mobile applications. Marketers pay for ads based on the number of impressions delivered or the number of actions, such as clicks, undertaken by users.

Meta posted $28.3 billion in advertising revenue in Q3 FY 2021, comprising 97% of the company's total revenue. Ad revenue was up 33.2% compared to the year-ago quarter.

Other Revenue

Revenue from this segment is generated through the delivery of consumer hardware devices and net fees Meta receives from developers using its payments infrastructure, as well as from various other sources.

Meta posted $734 million in other revenue in Q3 FY 2021, representing the remaining 3% of total revenue for the quarter. Revenue for the segment rose 194.8% in Q3 FY 2021 compared to the year-ago quarter.

Meta's Recent Developments


On Oct. 28, 2021, CEO Mark Zuckerberg announced the rebranding of Facebook to Meta. The rebranding of the company symbolizes a new focus on building what Zuckerberg calls the "metaverse", an expansive virtual world comprised of virtual communities where people can connect and even develop and grow businesses.

On Oct. 5, 2021, former Meta employee and whistleblower Frances Haugen testified for several hours before the U.S. Senate subcommittee on Consumer Protection, Product Safety, and Data Security. Haugen provided extensive documentation about Meta to the subcommittee and alleged that the company was more concerned about profits than the safety and mental health of its users.

On Oct. 4, 2021, Meta filed a motion urging the U.S. District Court for the District of Columbia to dismiss the Federal Trade Commission's (FTC) latest, revised antitrust lawsuit. Meta argues that the complaint lacks evidence that the company violated any antitrust laws. The FTC's original lawsuit, filed late last year, was later thrown out by a judge.

How Meta Reports Diversity and Inclusiveness

As part of our effort to improve the awareness of the importance of diversity in companies, we offer investors a glimpse into the transparency of Meta and its commitment to diversity, inclusiveness, and social responsibility. We examined the data Meta releases to show you how it reports the diversity of its board and workforce to help readers make educated purchasing and investing decisions.

Below is a table of potential diversity measurements. It shows whether Meta discloses its data about the diversity of its board of directors, C-Suite, general management, and employees overall, as is marked with a ✔. It also shows whether Meta breaks down those reports to reveal the diversity of itself by race, gender, ability, veteran status, and LGBTQ+ identity.

Meta Diversity & Inclusiveness Reporting
RaceGenderAbilityVeteran StatusSexual Orientation
Board of Directors
C-Suite
General Management✔ (U.S. Only)
Employees✔ (U.S. Only)
Источник: https://www.investopedia.com/ask/answers/120114/how-does-facebook-fb-make-money.asp

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