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Create a new google my business account


create a new google my business account

The first time we covered Google My Business on the Parkway Digital blog was in mid-2014. Back then, Google My Business was a portal that. 1. Create a Google My Business Account · 2. Verify your Business Listing on GMB · 3. Optimize your Google My. Setting Up Your Google My Business Listing · Step 1: Create Your Business Page · Step 2: Select or Add your Business · Step 3: Business Name · Step 4: Business.

Create a new google my business account -

Get your business online with Google

Today, most of us use Google to search for places to go, services we need, and things to buy. Turn those searches into customers by claiming your free Business Profile on Google Search and Maps.

Find the right tools for your small business

Get started with your step-by-step Digital Essentials Guide.

Get the essentials

STAND OUT ON SEARCH

Claim your free Business Profile

Let’s talk about what a business looks like on Google Search and Maps. When you search, you’ve probably seen something like the image below. That’s a free Business Profile on Google. You can add photos, update hours, and more to customize how your Business Profile appears. Your profile shows up whenever someone searches for your business or businesses like yours.

  • Keep your info current

    Update your hours and phone number so customers can find you.

  • Respond to reviews

    Engage with your customers to build loyalty.

  • Post updates

    Offer promos to generate excitement and sales.

    Your business may already have a basic profile on Google. The key is to claim your profile so you can take control and keep it fresh with useful content for your customers. If your business doesn’t have a profile yet, you can create one.

    When people see a complete profile on Google Search and Maps they are:

    more likely to buy something.

    TELL YOUR STORY

    Create a free, professional website

    Building your first website doesn’t have to be complicated or expensive. In just a few minutes, Google can create one for you for free with a professional look and feel.

    KEEP IMPROVING

    Measure your success

    A complete Business Profile allows customers to connect with you through calling or messaging, visiting your website, or getting directions to your location. You can see your insights and see how they are interacting with your profile in dashboard view.

    • Views

      How many times people have seen your profile

    • Searches

      The number of searches for your business

    • Activity

      How many times people have interacted with your profile, like getting directions

      Ready to get started?

      Get your free guide to stand out online

      Learn how to build your online presence with our step-by-step guide.

      Get the essentials
      Источник: https://smallbusiness.withgoogle.com/get-your-business-on-google/

      Google My Business – Practical Guide on How to Add More Locations for Your Business

      in Marketing

      Google My Business (GMB) is essential for every local business, either online or offline because it gives you the chance to interact with your customers on Google Search and Google Maps. This is a powerful tool to be incorporated into your digital marketing strategy and it is free of charge.

      In this article, we will present you valuable information about the importance of Google My Business and why it’s important to have a local listing. We will also guide you step by step on how to list multiple business locations on Google Mapsand how to set up Facebook Business Locations.  

      What is Google My Business? 

      Google My Business is a service provided by Google since 2014. Its purpose is to make local businesses easier to be found on Google Search. GMB is allowing the local business listing to stay on top of customer reviews and observe analytics such as clicks, views, direction requests and calls. This service became the first step in the local search marketing strategy. 

      Having a well-optimized GMB listing is a decisive source of organic traffic and revenue. 

      What is a Local Listing?

      A local listing is anywhere your business directories appear. It could be on Facebook, Uber, Apple Maps, Yelp and other platforms that are relevant to your business segment and geography. Local business listing is extremely powerful when done right. Every listing for your online business must have the same data on each platform. Neglecting any discrepancies will harm your business. 

      However, in this article, we will focus on Google My Business. When a user is looking for your business on Google, the local listing will be displayed on the right of the search engine results page (SERP). On Google Maps, your local listing will appear to the left, together with other suggested businesses. 

      We recommend paying attention to user intent when your business is popping up in the search results. This way, you can ensure that you will deliver relevant content and the exact information at the right time. During the search process, potential customers might include your business name, your business address, or any other information they are interested in such as reviews, photos, or business hours. 

      The Importance of Google My Business Listings

      If you are listed on GMB, your customers will find you easier and all needed contact information is provided in one place. This action is an essential part of a local SEO strategy to drive traffic to your website and ultimately, revenue. 

      Having a well-optimized Google My Business Listing will help you connect easier with customers that search for products or services provided by your business. Also, the chances of appearing in the local pack (the first 3 search results that appear below the map) will get higher. Generally, the better your website ranks in the local pack, the more visible your business will be. 

      Furthermore, an optimized and verified GMB listing, allows you to connect your map with your Google Ads account. By implementing a pay-per-click strategy along with location data, you can attract more attention to your business and potential customers can connect easier with you. 

      Having your business listed on Google is so your customers can get driving directions to your physical location. Another important aspect is that your business can pop up when a user is conducting a local search and types “[product/service/business] near me”. When you do not have a Google My Business Listing, your potential customers will be directed straight to your competition. 

      If you need help with Digital Marketing strategies and solutions, contact us and let’s skyrocket your business. 

      How to Set Up Your Business Locations in Google My Business

      The best approach to manage multiple locations in Google My Business is to create one business account with bulk location management functionality. It is not recommended to use your personal account. Instead, create one for your company and use an email address that is related to your business domain. 

      It is very simple to get started on your business profile. Just follow the step-by-step guide below.

      Step 1 – Sign in to GMB

      • Click on Create account and select To Manage My Business.  

      Step 2 – Create Your Google Account

      • Add the First Name and Last Name and use your business email address. Make sure that you use a valid address, as you will receive a confirmation email. Set up a password, confirm it, and click on Next.
      • In case you do not have an email address for your business, just click on Create a new Gmail address and follow the steps.  

      Step 3 – Find and Manage Your Business

      • Enter the business name. If you don’t find your business in the drop-down menu, then click on Add your business to Google. Fill in the name of your company, and select your business category. 

      Step 4 – Add Location

      • In case you have a physical store, select Yes and complete the address field. If you don’t have a store where customers can visit, but you offer service or delivery, list your service area.

      • If you provide service outside this location, select Yes, if you don’t, select Not.

      Step 5 – Fill in Contact Information

      • Add your Business Phone Number and BusinessWebsite Address
      • If you use a Facebook Page instead of a website link, you can add the URL to your Facebook Business Page.

      Step 6 – Complete and Manage Registration

      • You will be asked if you’d like to receive updates and notifications. You can either opt-in or opt-out. 
      • The last step is to Complete your local listing. Just click on Complete and you will be redirected to Confirm your Business Page. 

      Verify Your Business on Google

      You can complete this step right after you have completed your registration. 

      Another way is to sign in to Google My Business and click on Verify Now.

      The most common or default verification option is Postcard by Mail. In case you prefer phone or email and you have an eligible business for these methods, you can choose either one. We suggest selecting the method more comfortable for you, fill in the required information, and submit the request.  

      It can take up to 14 days for the postcard to arrive. After receiving it, sign in to your Google Account and click on Verify Location from the menu. Enter the five-digit verification code from your postcard to complete this step. Your business listing will not appear immediately on Google, it might take a few weeks, but you can manage your account from the Google My Business App.  

      Claim a Google My Business Listing

      You have 3 options for claiming your business: 

      • Log in to Google My Business, search your business, select it and follow the steps to confirm the ownership of your company;
      • Search your business on Google Maps and click on Claim this Business;

      • Search for your business in Google Search and click on Own this business?

      How to Add a Second Location in Google My Business 

      Now is the time to talk about adding a second location or multiple locations on Google Maps. To be eligible for listing multiple locations, a business must be claimed, verified and each location must be edited and updated individually. 

      As a best practice, we suggest managing all locations from a single business account. Also, you can assign managers for each location. In case of having multiple managers, make sure that the business details are accurate and consistent across each location. We recommend being very careful about consistency, as it is an important factor that might affect local SEO and search rankings.  

      Google wants to make everything easy and allows users to keep multiple locations from one master Google My Business account, called a location group, (previously known as business accounts). Location groups are like a shared folder that allows you to safely share the management of your locations with multiple users and run location-based ad campaigns or Google Maps marketing campaigns

      Create a Location Group

      Use a location group only if you have less than 10 locations:

      • Sign in to Google My Business;
      • Click on Manage locations;
      • In the top right corner, you’ll find the Create Location Group button.
      • Name the group location and click on Done.

      Bulk Location Management

      It is possible to manually add each location, but in case you have a large number of locations or more than 10, adding them manually can be time-consuming. Google gives you the possibility to use the bulk location management tool.

      • Click on Add location tab;
      • Select Import Locations;

      • A window with multiple resources for managing and importing multiple locations will pop up;

      • Click on Download the Template and choose one of the formats you prefer Comma Separated Values (.csv) or Microsoft Excel (.xlsx);

      • Once you have downloaded and completed the table with the needed information for all your locations, upload it into your account;
      • To upload your table, click on Select file;
      • In case your file is missing any data, you will receive the following alert.

      After finishing up the bulk upload, you have the option of Bulk Verification. Remember that the verification process can take up to one week.

      If you need to change any location details, download the table, make the changes, and upload it again. 

      We understand that all these steps and rules can be confusing. If you struggle with finding the time to manage multiple locations on Google My Business or how to list multiple business locations on google maps, you can contact us. We can assist you and make sure that all best practices are applied.   

      Facebook Business Locations

      For a multi-location business, Facebook is providing a Location tab. Before adding all your Facebook Business locations to your main Facebook account, we would like to emphasize the fact that you will have to manage the content for eachlocation individually. By adding multiple locations on your Facebook Page can affect your customer reviews. It is very possible to lose them. 

      To add locations to your Facebook Business Page, follow the next steps:

      • Make sure you have an admin or editor role. You can check this by going to Settings -> Page Roles;
      • Access Facebook Business Location Manager;
      • Select the page from the top menu for which you want to add stores (in case you manage multiple business pages);
      • Under Manage Your Store Details, click on Add Stores;
      • Add store details and create a new store page for each physical location. We recommend naming the store pages after the main page name, with the location included. You can do it manually if you have under 10 stores;
      • In case you have more than 10 stores, use the Facebooks .csv template;
      • If you already have created separate Facebook pages for each location, you can connect them to your main page.

      Our Recommendations & Best Practices

      Now that you are up to date, we prepared a list with important key points to consider for page creation in Google My Business. This will help with local SEO and will help your business rank higher. 

      • Use the actual business name;
      • Pay attention when choosing the business category;
      • Provide a unique and engaging description of your business;
      • Check your opening hours, phone number, business address and make sure they are accurate and consistent across Google and all local listing platforms;
      • Make sure your business details are up-to-date;
      • Add engaging and high-resolution images of your business;
      • Use your business logo as your profile picture;
      • Encourage local reviews and social check-ins from your customers;
      • Add the locations to all your Social Media profiles;
      • Make the best of each location and drive location-targeted ad campaigns;
      • Make sure you have a contact page on your website with all business information;
      • Last, but not least, we strongly suggest being patient!   

      All your locations must be treated as separate companies with branding and marketing as the common thread. With a few simple optimization moves, your company will benefit exponentially. Ranking for multiple locations takes a lot of planning and ongoing effort. Write fresh and unique content for each location section to help solidify your relevance for each city in which you’re trying to rank.

      Are You Ready to Start Skyrocketing Your Business?

      We, at Flowmatters, understand the importance of accuracy and consistency in online presence. We make sure that we follow all the best practices to improve your business online. We know that it is not that easy to keep clear and clean communication across all business platforms and it takes more effort than simply creating a Facebook Page. We can help you with consulting and Digital Marketing services to build the right strategy either for raising awareness, increase sales or generate leads. 

      Let’s have a chat and let’s bring your business to new heights! 

      Frequently Asked Questions

      How much do I have to pay for a Google My Business listing?

      Nothing! It is completely free to create a listing. However, if you want to promote it, you have to invest in Google Ads.

      If I have a website, should I create a Google My Business listing?

      Yes! You can even add a link to your website. On Google Maps and Google Search, your website will be highlighted and your visibility increased.

      Why do I have to confirm and verify my business?

      Google wants to make sure that you are the owner of the company and you have permission to manage the company’s profile.

      Why should I post on Google My Business profile?

      Besides keeping an active and engaging company profile, if relevant and about your business, the GMB posts will help your SEO and you can rank higher.

      Tags: digital marketing , seo

      Источник: https://www.flowmatters.com/blog/google-my-business-practical-guide-on-how-to-add-more-locations-for-your-business/
      Google My Business Checklist

      Google My Business (GMB) is the most important online listing for any local business. It drives the local business search results on Google search, maps, Google Assistant (voice search) and more. In some ways, your GMB listing is even more important that your website.

      Claiming and optimizing your Google My Business listing is critical for not only for getting new customers, but helping repeat customers do business with you again. However, Google My Business changes frequently and the best practices for a well-optimized listing are not always clear.

      We created this checklist for Google My Business as a single point of reference and will update it continually to reflect the changes and best practices recommended by the most well-respected local search experts in the world.

      If you have questions, would like to request additions, or have suggestions to improve / correct this checklist, please post them in the comments section below.

      How to Optimize Your Google My Business Listing

      When you optimize a GMB listing, you optimize not only to help your business rank better in search results, but also to help encourage people who see your listing to take the next step and contact or visit you.

      Here are the basic steps in fully optimizing a GMB listing. The sections below go into detail on each step.

      1. Claim or create a Google My Business listing
      2. Verify your listing to prove it’s for a legitimate business
      3. Setup users with proper access to your account
      4. Optimize your business information (name, address, phone, hours, categories, etc.)
      5. Add photos, videos and virtual tours
      6. Add products, services or menu as appropriate.
      7. Pre-populate Q&A on your listing.
      8. Setup a welcome offer and use Google Posts regularly.
      9. Consider enabling Google Assistant and / or direct messaging.
      10. Consider enabling Reserve with Google if appropriate.
      11. Create a GMB website as another citation for your business.
      12. Link your GMB listing to Google Ads and /or Google Merchant Center.
      13. Encourage, monitor and respond to reviews.
      14. Check and update your listing regularly.
      15. Get support for GMB questions, problems or suspensions.

      Claim / Create a Google My Business Listing

      Does Your Business Qualify for a Listing?*

      • You must must interact in-person with customers during stated business hours:
        • At your place of business (storefront business).
        • At your customer’s location (service area business).
      • Exceptions:
        • ATMs, video-rental kiosks, express mail drops and select other similar services.
        • Seasonal businesses with permanent signage at location.
      • Ineligible businesses:
        • eCommerce or online-only businesses.
        • Rental or for-sale properties.
        • Church services, classes or meetings at locations you don’t have the authority to represent.
      • You must be currently open or opening within 90 days.
      • You must own or be an authorized representative of the business.

      Does your business qualify?
      Yes – Search for Your Business on Google.
      No – You cannot create a GMB listing for your business.


      Search for Your Business on Google

      • Go to https://www.google.com/
      • Enter the business name, city and state / province
        • Example: rez church loveland co
      • Also search for previous business names, phone numbers, or addresses.
      • Look for a “knowledge panel” listing for the business.
      Local Business Knowledge Panel

      Did you find your business on Google?
      No – Create a new Google My Business listing
      Yes, and it’s unclaimed – Claim a Google My Business listing
      Yes, but I don’t have ownership of it – Request ownership of a listing


      Create a New Google My Business Listing

      • Go to https://google.com/business/
      • Click the “Manage Now” button.
      • Sign in with a valid Google account or create one if needed. Use an email address from your actual business domain if at all possible.
      • Follow the instructions to create a new listing.
      • Refer to the Optimize Your Google My Business Listing section for best practices on entering your information when creating a new GMB listing.

      Next – Verify your Google My Business listing


      Claim a Google My Business Listing

      • Sign in with a valid Google account or create one if needed.
      • If you haven’t already done so, search for the business on Google
      • Click the “Own this business?” link (desktop) or “Claim this business” link (mobile)
      • Follow the instructions to verify your information and claim the listing.
      • Refer to the Optimize Your Google My Business Listing section for best practices on updating your information when after claiming it.

      Next – Verify your Google My Business listing


      Request Ownership of a Listing

      • Go to https://business.google.com/add and search for your business.
        • If you’re a storefront business:
          • You’ll see “This listing has already been claimed”.
          • Click “Request Access” and submit the form.
        • If you’re a service-area business or for bulk-verified accounts:
          • Enter your business information and complete the verification process.
          • Once verified, you’ll see “Owner conflict”
          • You can then click “Request access” and submit the form.
        • The current owner will be emailed and you’ll also get a confirmation email.
        • Wait for the current owner to respond.
          • This may take up to 7 days.
          • You can check the status of your request in the GMB dashboard or use the link in your confirmation email.
        • You’ll be notified by email if approved or denied by the current owner.

      What was the result of the request?
      Approved – Setup user access to your listing
      Denied – Contact Google My Business support and make an appeal
      No response – Try to claim the listing again


      Verify Your Google My Business Listing

      • Log in to Google My Business and go to your listing.
      • Click “Verify Now” and you will be presented with your verification options.
      • Select the option you prefer.
        • You cannot choose which methods Google makes available.
      • Postcard
        • You’ll be sent a postcard within 14 days with a verification code.
        • Do not make any changes to your listing during this time.
        • Log back in to Google My Business and enter the verification code for your listing.
        • You can request another postcard from your GMB listing if needed.
      • Phone (if available)
        • Ensure that you can answer the phone number in your GMB listing.
        • Log in to Google My Business and go to your listing.
        • Choose phone from the list of verification options.
        • Google will call with a verification code.
        • Enter the code into your listing.
      • Email (if available)
        • Choose email from the list of verification options.
        • Ensure you have access to the email shown on the verification screen.
        • Google will send you an email.
        • Click the “Verify” button in the email or enter the code in your GMB listing.
      • Google Search Console (if available)
        • Ensure that you’ve used the same email address for Google Search Console and Google My Business.
        • Ensure that the business URL listed in Google My Business has already been verified in Google Search Console.
        • When you click “Verify” on your GMB listing, it will be instantly verified.
      • Video Chat (special circumstances)
        • Install the Google Hangouts app for iOS or Android.
        • For storefront businesses, Google will want to see your workplace, business logo, equipment, public space, and possibly meet a couple customers.
        • For service area businesses, Google will want to see your work vehicle, license plate, business logo on the vehicle, and tools of your trade in the vehicle.
        • A Google specialist will then connect with you via video chat to verify your listing.
      • Bulk Verification (10+ locations)
        • If you are a chain / franchise with more than 10 locations, you may be eligible for bulk verification. See Google’s FAQ.
      • “My Business Provider” Program
        • This is a new program launched by Google that lets organizations like Chambers of Commerce, banks, phone companies, etc. verify listings for their members or clients.
        • These organizations can generate “verification tokens” online and use them to help get their members / clients verified on Google My Business.
        • Agencies, SEOs and resellers are not eligible for the program.
      • NOTE – The Google Trusted Verifier program has been shut down.

      Next – Setup user access to your listing


      Setup User Access to Your Listing

      Google My Business User Access Levels*

      • Primary Owner – All permissions, but cannot be removed until they transfer primary ownership to another user.
      • Owner – All permissions including managing users and deleting the listing.
      • Manager – All permissions except managing users or deleting the listing.
      • Site Manager – Only permission to edit limited info on the listing, create and manage posts and photos, respond to reviews, and view insights (analytics).
      • IMPORTANT NOTE – The business itself should always be the “primary owner” of the listing. Do not allow an agency or other entity to be the primary owner. Also be cautious about granting “owner” permissions and instead use “manager” when possible.

      Manage User Access on Individual Listings

      • Log in to Google My Business and go to your listing.
      • On the left side of your listing, click “Users”.
      • A “manage permissions” screen will open showing who currently has access.
      • Click the dropdown arrow to change the user’s access level.
      • Click the “X” button to delete the user from the listing.
      • Click the people icon in the upper-right to invite new users.

      Manage User Access through Location Groups

      • If you are managing more than one listing, you can create location groups. Think of these as folders to organize your listings and manage access across the group.
      • When you first log in to your GMB dashboard you will see is the “Manage location” screen … a list of all the locations you can manage.
      • Click the blue “Create location group” button to create a group and name it.
      • Click the drop-down on the top-left of the “manage locations” screen to switch from ungrouped locations to your new location group.
      • Check the boxes next to the locations you want added to the group, then click the “Actions” button and select “Transfer location”.
      • You can then select the desired location group and transfer the listing to it.
      • To manage user access for the location group, go back to the “Manage locations” page.
      • Make sure the desired location group is selected.
      • Click the gear icon next to the location group name.
      • The location group details screen will appear.
      • Click the “Manage users” link.
      • From there, you can manage users just as with an individual listing except that the permissions will be applied to all listings within the location group.

      Next – Optimize your Google My Business listing


      Optimize Your Google My Business Listing

      Basic Business Information and NAP

      • While it’s not as critical anymore, it still is best if you are consistent with your business name, address and phone number (NAP) across of all your business mentions online.
      • To update your information, log in to Google My Business and go to your listing.
      • Click the “Info” tab on the left side.
      • Business name
        • Use the same business name as on your signs, business cards and legal documents.
        • Do NOT spam your business name with cities, search terms, taglines or anything else. It is against Google’s terms of service and could lead to listing problems or suspension in the future.
      • Business location
        • Only enter a physical address if customers actually visit your place of business. If they don’t, be sure to clear the address and only use service areas. Note that this will eliminate a “pin” for you business on maps, but it will still be listed in search results.
        • Use a free tool like Smarty Streets to make sure your address is properly formatted.
        • Put the street address in the primary address line.
        • Put suite numbers in a second line. Google does not factor this into your listing, however, it’s valuable to help your customers find you.
      • Service areas
        • Only enter this if you serve customers at their location (service area businesses).
        • Some businesses serve customers both at their place of business and at their customer’s location. In this case enter BOTH a business location and service areas.
        • Enter the cities, postal codes or regions that you actually serve. Note that no matter how big a service area you set, it is still unlikely to appear in a search result greater than 20 miles away.
        • You may only add a maximum of 20 service areas per business listing.
      • Business hours
      • Short name
        • You can enter a short name for your listing that will make it easier for people to share your listing, link to your listing or link directly to your reviews page.
        • Note that short names are not available for all business categories. If you see it in the info section of your listing, it’s available. Otherwise, it’s not.
        • Choose a short name for your business as desired (maximum 32 characters).
        • For brand consistency, it’s preferable to use the same short name as you for your social media accounts, but this is not required.
        • When approved, you can you links like the following:

      Business Categories

      • The primary business category is the most critical and does impact your search ranking. It is also the only category that people actually see on your business listing.
      • Choose the most appropriate category that accurately represents your business.
      • Take advantage of additional categories and add as many as apply to your business.
      • Do NOT use categories if they do not directly apply to your business.

      Phone Numbers and Call Tracking

      • If you use a call tracking number for your Google My Business listing:
        • Use the call tracking number in the “Primary Phone” field.
        • Add your primary, local phone number as an “Additional Phone”.
        • Add toll-free and secondary phone numbers as “Additional Phone” fields.
      • If you do NOT use a call tracking number for your Google My Business listing:
        • Use your primary, local phone number in the “Primary Phone” field.
        • Add toll-free and secondary phone numbers as “Additional Phone” fields.

      Website and Other URLs*

      • Different link options will be available depending on your business category. In addition, links to 3rd-party booking sites will appear automatically on certain categories or listings. These links cannot be edited by the business owner.
      • Be sure to properly format all URLs that you’ll use in your listing.
        • All URLs must be live at the time you enter them into your listing.
        • Be sure to include the https:// (hopefully your site is secure!) or http:// if your site isn’t secure, and include or omit the www as appropriate.
      • Add Google Analytics UTM tracking codes to your URLs. This helps you see in Google Analytics how many people came to your website from your GMB listing.
        • Go the Google Campaign URL Builder.
        • Copy and paste your website URL.
        • Use google as the campaign source.
        • Use organic as the campaign medium.
        • Use gmb and the location ID as the campaign name (e.g. gmb5). If you only have one location, omit the location ID (e.g. gmb). This helps differentiate traffic in Google Analytics from your various locations GMB listings.
        • Use primary, appointment, menu, etc. as the content variable as appropriate.
      • Website URL
        • For single location businesses, use the homepage of your website.
        • For multi-location businesses, use the specific landing page for each location.
        • Example website URL with UTM tracking:
          https://localmarketinginstitute.com/?utm_source=google&utm_medium=organic&utm_campaign=gmb5&utm_content=primary
      • Appointment URL
        • Use this to link to your contact page or an online appointment system.
        • Note: certain types of businesses can instead use Reserve with Google to integrate specific booking systems into their Google My Business account.
        • Example appointment URL with UTM tracking: https://localmarketinginstitute.com/contact/?utm_source=google&utm_medium=organic&utm_campaign=gmb5&utm_content=appointment
      • Menu URLs
        • Restaurants can also add a special URL to link to their menu.
        • Must link to a page on your website. Links directly to PDFs are not supported.
        • Instead of linking to the menu on your website, restaurants may want to directly add their menu to the GMB listing.
        • Example menu URL with UTM tracking:
          https://www.jaxfishhouse.com/fort-collins/menus/dinner?utm_source=google&utm_medium=organic&utm_campaign=gmb3&utm_content=menu
      • Booking and Ordering Service Links
        • Certain booking and ordering links may appear in your listing automatically. These are done through Google’s partnerships with 3rd party providers and you cannot directly edit them in your GMB listing.
        • To remove or fix these links, you must contact the specific 3rd party provider and make your request.

      Services / Menu / Products

      • Services
        • Only available for certain types of service businesses (dentists, attorneys, insurance agents, hotels, marketing agencies, and others)
        • Only shows up for end users in the Google Maps app right now.
        • Create separate sections for the different categories of services you offer.
        • Create a separate service for each specific service you offer.
          • Enter the appropriate name and price of each service.
          • Add a description of each service up to 1000 characters. Take advantage of this space to describe each service for customers using rich keywords.
      • Menu
        • Only available for restaurant-type businesses.
        • Only shows up for end users in the Google Maps app right now.
        • Use this in addition to a link to your menu on your website.
        • Create separate sections for each section of your menu.
        • Create a separate menu items within each section.
          • Enter the appropriate name and price of each menu item.
          • Use the same description of your menu item as you do in your actual menu up to 1000 characters.
      • Products
        • Only available for certain types of retail-oriented businesses.
        • It may not be practical to include every product or product category that your business carries. Focus on just the most important products and categories.
        • Create separate collections for each product category you’d like to feature.
          • Enter the collection name.
          • Add a collection description up to 1000 characters. Take advantage of this space to describe each collection / product category using rich keywords.
        • Create individual products within each categories.
          • Enter the product name and price (price ranges are not supported).
          • Add a product description up to 1000 characters. We recommend using the same description that you would use in your product catalog.

      Business Attributes

      • Business-Defined Attributes (Objective Attributes)
        • These are attributes that you can explicitly set for your business. Attributes vary by business category and can include items like: Women Owned, Wheelchair Accessible, Restroom, Languages Spoken, Outdoor Seating, Happy Hour, etc.
        • Go to your listing in Google My Business.
        • Click “Info” and then click “Attributes”.
        • Select as many attributes as apply to your business. Do not spam these attributes as Google has been known to confirm these by asking Google users to submit subjective attributes (see below).
      • User-Defined Attributes (Subjective Attributes)
        • Subjective attributes are crowd-sourced from people Google believes might know about your business. Google asks questions like “Is there a wheelchair accessible entrance here?” “Is the parking here free?” and even asks people which images they think are more helpful.
        • You cannot control the subjective attributes Google asks about your business, nor the responses that people might give.
        • Certain types of businesses can monitor subjective attributes by using the Insights tab in your Google My Business listing.
      Google My Business Subjective Attributes

      Business Description*

      • The business description is an open text area that you can use to tell potential customers more about your business. It appears in both desktop and mobile web search, but does not appear on the Google Maps app.
      • Go to your listing in Google My Business.
      • Click “Info” and then click “Description”.
      • You can write a description of up to 750 characters, however, only the first 244 characters display on your Google listing unless the visitor clicks “More”.
      • Recommendations for business descriptions:
        • Think about what you’d want your customers to know most about your business. Pretend they know nothing about you.
        • Use the most important terms that potential customers might be looking for, but do not keyword stuff. It is not believed that Google uses the description field as a factor in search rankings. However, a well-written description could help convert someone looking at your listing into a customer.
        • Don’t use all-caps, emojis or other “gimmicky character use”.
        • Do not focus on promotions, prices or sales. Tell people about your business instead.
        • Do not use any URLs.

      Advanced Information

      • Store Codes*
        • A specific ID for each location used to help organize listings for multi-location businesses. This is required for bulk upload listings on Google My Business.
        • Each store code must be unique, have no spaces or special characters, and a maximum of 64 characters.
        • To add/edit store codes individually:
          • Go to your listing in Google My Business.
          • Click “Info” and then in the “Advanced information” section click “Store code”.
        • To add/edit store codes in bulk:
          • Download your locations to a spreadsheet.
          • Enter store codes into the spreadsheet, but do NOT change the address of any location.
          • Re-upload the spreadsheet with new store codes.
      • Labels*
        • Labels (tags) help multi-location businesses organize their listings. You can search for labels within the Google My Business dashboard and use them in Google Ads. For example, you might use geographic regions as labels, or use a store type like “Full Service” or “Limited Service”.
        • You can assign up to 10 labels per location. Each label can be 50 characters and can include spaces, but should not include special characters.
        • To add/edit labels:
          • Go to your listing in Google My Business.
          • Click “Info” and then in the “Advanced information” section click “Labels”.
          • Add as many labels as you need for each listing.
      • Google Ads Local Extensions Phone*
        • With Google Ads, you can have a “location extension” that allows you to show a different phone number than the one used in your normal Google My Business listing. This is particularly useful if you are using call tracking for Google Ads.
        • If you leave this field blank, Google Ads location extensions will use the primary phone number in your Google My Business listing.
        • Use a local phone number in order to show in local search results.
        • You cannot use “pay” phone numbers like 1-900 numbers in the United States.

      Photos

      Photos, videos and virtual tours are an important part of your Google My Business listing. First, the represent your business to potential customers so you want to give them the best impression possible for your business.

      According to Google’s own data, “Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.”

      You also want to upload your own images so that your images have a better chance of displaying on your listing instead of images that Google users upload. Finally, photos, videos and virtual tours encourage engagement with your listing and engagement with your listing is a key ranking factor on Google.


      Photo Guidelines

      • Images you upload will not appear on your public listing until you verify your listing.
      • Remember that images that appear on your listing are a combination of ones you upload and ones that the public uploads.
      • If you have more than 10 locations, you can upload photos in bulk with a spreadsheet.
      • All images should JPG / PNG format, no larger than 10MB and a minimum of 720×720 pixels.
      • Use good photography. Remember that these images are the first impression that many people will have about your business. Don’t go cheap!
      • Avoid promotional or other non-natural text on your images.
      • Do not use stock photography. Those may be flagged and removed.

      Upload Photos to Your GMB Listing

      • Logo – Logos uploaded to GMB should be square. If your logo isn’t square, use a tool like Photoshop and adjust the canvas size to make it square, preferably with a white background outside the borders of the logo itself.
      • Cover photo – This should be the primary photo that you’d prefer to represent your business.
      • Exterior / interior photos – If you have a physical location, upload at least three photos of the outside and inside of your business using different angles, different times of day, etc. so that people get a feel for the location.
      • Photos at work. Upload at least three photos showing you working with your customers and the various services you provide.
      • Team photos – Upload at least three photos showing the management team and employees. These don’t have to be professional headshots and usually more candid shots work better. The goal is to give potential customers a feel for the people they’ll be interacting with at your business.
      • Products / Food & Drink / Rooms – Depending on the type of business you have, there may be other photo categories available to you. The goal is to provide potential customers with a feel for the products, food & drink, common areas, or rooms that your business may offer.

      Which Photo Shows First

      Unfortunately you cannot actually set which photo appears as the primary photo in your Google My Business listing. Google’s algorithms determine which photo will appear and the order of your other photos. But you can influence these algorithms.

      • Upload the image that you want as your cover photo. Again, this doesn’t guarantee that image will be selected by Google as the primary photo, but it does tell Google that is the image you’d prefer.
      • Google looks at behavioral signals from its users to help determine which photos best represent your businesses. If you upload a compelling cover photo, people will interact with it more (views, etc.) which tells Google that it’s an important photo.
      • In addition, Google will ask actually ask people which photo best represents your business and factor that information into the order of your photos.

      Remove Photos from Your Listing

      • To remove images that you have uploaded to your own listing:
        • Log in to Google My Business and go to your listing.
        • Click the “Photos” tab and find the image that you want to remove.
        • Click on the image, then click the “trash” icon in the upper-right corner.
      • You cannot remove images that others have uploaded about your business, however, you can flag them for potential removal. Google will only remove images if they violate Google’s Map User Contributed Content Policy. They won’t remove an image just because you may not like it. To flag a user-contributed image:
        • Log in to Google My Business and go to your listing.
        • Click the “Photos” tab, the click the “By customer” top tab.
        • Click on the image, then click the “flag” icon in the upper-right corner.
        • Complete and submit the content violation form.
        • There is no guarantee that Google will remove the image or notify you, so check back occasionally.
        • If you cannot get the image removed by flagging it and believe it does violate Google’s contributed content policy, you may need to escalate to Google My Business support.

      How to Contact Google My Business Support

      For most GMB issues, you can use the Google My Business Help Community.

      • Search the GMB Knowledge Base (no need to be logged in).
      • Post questions to GMB volunteers and users if you cannot find an existing answer to your question (you must be logged in to your Google account to post).

      Report GMB Listing Spam

      Google has a specific form to report fake listings, or misleading / fraudulent information in the name, phone number or URL of a business. Do NOT use this form to report fake reviews.

      • Go to the official GMB Business Redressal Complaint Form
      • Read the instructions carefully and fill out all information completely and as detailed as possible.
      • If you do not want the offending listing to know the name of your business as the one being impacted, put “N/A” in that field.
      • If you have multiple locations to report simultaneously, you can upload a spreadsheet on the form.
      • Submit the form.
      • You will get a generic email response after you submit the form, but will not receive any further updates since it’s not a business you actually own or manage.
      • Check back on the offending listing a week or two later.

      Report Fake Reviews

      Fake reviews are a big problem on GMB. You should monitor both your own listing and your competitors’ listings for fake reviews and report them.

      • The review must actually violate Google’s review policy. You cannot report a review just because you do not like it.
      • If the review is on your own listing, first consider responding to it to show future customers that you take reviews seriously and are committed to good customer service. Use judgement and check out our tips on responding to negative reviews.
      • Flag the review within the GMB dashboard
        • Login to your GMB account
        • Go to the appropriate location
        • Click the “Reviews” tab
        • Find the review and click the triple-dot menu, then click Flag as inappropriate.
      • Prepare information to share with GMB support:
        • A link to the review. Go to https://www.google.com/maps, find the business, click the “Share” button, and copy the link.
          GMB Listing Link
        • Detailed information on why the link should be removed (e.g. an employee left a review, the reviewer has a fake picture or obviously fake name, identical reviews on multiple businesses, you can prove the company is review-gating, someone is leaving reviews all over the country in an obviously fake pattern, etc.)
        • Note that Google will NOT remove a review because you don’t recognize the customer name or you don’t like what the reviewer had to say. The review must clearly violate Google’s review policy.
      • Contact the GMB support team directly
        • Do this AFTER you have flagged a review and prepared your information above.
        • Go to the Google My Business Help Community.
        • Click “Contact Us” in the upper-right corner of the page.
        • Click “Customer reviews and photos”
        • Click “Manage customer reviews”
        • Choose callback, chat or email support as desired,
        • Report the fake review.

      Phone / Chat / Email Support

      • Go to https://support.google.com/business/contactflow
      • Choose the appropriate issue from the drop-down menu and sub-menu.
      • Many of the options will end in the ability for you to directly contact GMB support.
      • Choose callback, chat or email support as desired.
      • You can also call Google My Business directly in the U.S. at 844-491-9665

      Facebook / Twitter Support


      Changelog

      • 01/07/2019 – Initial release of the Google My Business Checklist.
      • 02/06/2019
        • Updated UTM tracking recommendations to use the campaign variable to separate traffic for different locations in Google Analytics.
        • Added Photos section.
      • 04/10/2019
        • Added “How to Contact Google My Business Support” section.

      Coming Soon

      • Videos and virtual tours
      • Monitor and Maintain Your Google My Business Listing
      • User Management
      • How to Handle Management Requests
      • Bulk Uploading
      • Google My Business Agency Dashboard
      • Remove Duplicate Listings
      • Reserve with Google
      • Link Google My Business Account to Google Ads
      • Link Google My Business Account to Google Merchant Center
      Google My Business Checklist

      Eric Shanfelt

      http://www.LocalMarketingInstitute.com

      Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.

      Источник: https://localmarketinginstitute.com/google-my-business-checklist/

      What Is Google My Business? [Guide]

      Get your answer, plus a walkthrough on how to create a Google My Business account, in this quick Google My Business guide. Keep reading to get started or contact us online to have our team build and optimize your Google My Business account for you!

      WebFX is a full-service Internet marketing agency that can optimize your Google My Business listing for your company.

      contact us for a free quote

      What is Google My Business?

      For starters, you want to know what Google My Business is before you decide to invest your time into trying it. As the name implies, Google My Business allows you to create a listing for your business on Google.

      When a consumer researches your business on Google — or even searches for terms related to your business — you want to ensure they have all the information they need to visit, make a purchase, or contact your company.

      The definition of Google My Business

      How do you accomplish that, though? With Google My Business.

      With Google My Business, not only can you create a listing for your business on Google, but you can also manage your company’s appearance on one of the world’s most popular search engines. Those features, as well as freedoms, offer your business a lot of perks.

      That’s why Google My Business makes it easy to:

      • Encourage and interact with reviewers
      • Provide crucial information about your business, like your hours, phone number, and more
      • Make it easy for your clients to get directions to your location
      • Promote company events and news
      • Add photos of your business

      For users, as well as companies, Google My Business is an invaluable resource.

      Is Google My Business free?

      Yes! Your company can sign-up for Google My Business, as well as claim and manage your listings for free. You can even access and update your listing on-the-go with the free Google My Business mobile app for Android and iOS devices.

      If anyone should contact your business about your Google My Business listing expiring or requiring payment, they are most likely a spammer. Any changes to Google My Business will come directly from Google and the Google My Business site.

      Why is Google My Business important?

      Google My Business is a crucial tool. It helps your business interact with your target audience, as well as provides helpful information to current and potential customers. Skip on Google My Business, and you miss out on potential sales, exposure, and revenue for your company.

      Why else should you use Google My Business? A few of the most compelling reasons include:

      1. Google My Business is free

      Nothing beats a free resource, which is why Google My Business is an essential platform for any company. Whether you’re a fresh startup or an established franchise, it doesn’t cost anything to create a Google My Business profile.

      Unlike other platforms, Google My Business does not operate on a freemium business model. Google My Business comes with zero tiers or limitations, which means you have access to the same tools as your competitor.

      That’s why partnering with a digital marketing agency offers a tremendous advantage in competitive industries. They can help optimize your Google My Business profile for search, which can maximize your rankings in search results. It can also earn your company more exposure from your target audience.

      With zero costs, Google My Business is accessible to any business. You won’t have to invest anything into this tool. Plus, you can sign-up today — no waiting period — and start enjoying the benefits of Google My Business.

      2. Google My Business generates leads

      In the past few years, searches with the phrase, “near me,” have increased by more than 500 percent. Meaning, people are looking for businesses near them, whether it’s a restaurant, movie theater, furniture store, or appliance center.

      an example of a Google My Business listing

      When people search, they also go to Google. For local searches, Google almost always displays Google My Business profiles, which is why it’s so critical to create and maintain a profile. Without a profile, it’s easy for users to find, visit, and shop with another business.

      Make Google My Business a part of your digital marketing strategy and you can start earning new leads, as well as generating additional sales. The high conversion rate of local searches — 80 percent — confirms the immense benefit of Google My Business.

      If you want to see an increase in your leads and revenue, however, it’s critical that you optimize and nurture your profile. Add your latest hours, respond to your reviews, and ensure your address and phone number are up-to-date.

      3. Google My Business helps your ranking in search results

      On an extensive site like Google, you want to ensure that your business doesn't get lost in a long list of search results. When you're more visible on Google, you have a higher chance of getting noticed by people researching products or services in your industry.

      Google wants to provide users with the best online and offline experience, which is why it tries to deliver the most relevant search results. Meaning, if you’re a restaurant that serves Italian food, your Google My Business profile wouldn’t appear for someone looking for Mexican restaurants in the area.

      If you want to maximize your ranking in search results, which can lead to more clicks on your Google My Business profile, as well as more visits and calls to your company, then you need to optimize and maintain your profile.

      Why? Google favors Google My Business profiles with more information and more user engagement. With a complete picture of your business, like your hours, location, and services, Google can ensure it’s relevant to a search and rank it as such.

      How to set up Google My Business

      Now that you know what Google My Business is, are you ready to create your profile?

      Follow these four quick steps for creating and managing your Google My Business account:

      2.4 Billion

      IN CLIENT REVENUE

      6.3 Million

      Leads for our Clients

      4 Million

      Client phone calls

      Our digital marketing campaigns

      impact the metrics that matter most!

      Learn More

      1. Sign up for an account

      The first step for creating a Google My Business account

      Start your Google My Business profile by claiming your business on Google. If your company has a Google My Business profile but doesn’t own it, you can claim it via Google. For brand-new companies, you can sign-up and create your profile.

      2. Enter your business information

      The second step for creating a Google My Business listing

      After you sign-up or log into your Google My Business account, add your company’s vital information:

      • Name
      • Address
      • Phone number
      • Hours
      • Industry

      You can also add pictures of your store, which can entice users to visit. For example, if you’re a restaurant, you can include photos of your most popular dishes. Or, if you’re a window tinting company, you can upload pictures from your portfolio.

      All this information helps your clients connect with your business.

      3. Verify your account

      The second step for creating a Google My Business listing

      Verifying your account is another crucial step when signing up for Google My Business. Once you review all your information and ensure that everything is accurate, you’re ready to verify yourself as the owner of your business.

      You can verify your business by email, mail, phone, or Google Search Console. For fast verification, use Google Search Console — though this option only works if you’ve previously confirmed your business in Google Search Console.

      If you opt to verify your business via mail, email, or phone, Google will send a verification code. Once you receive the verification code, enter it in Google My Business. If you opt to verify your business via mail, a postcard with a verification code should arrive in 14 days.

      4. Make routine updates

      While you may have claimed and created your Google My Business account, it’s critical for your team or digital marketing agency to continue to optimize it. Should anything about your company change, like your hours, locations, or specialties, update your account immediately.

      Review management is another part of maintaining your Google My Business profile. A dedicated team member should check-in daily, responding to user questions and reviews. By interacting with commenters, your company can help existing customers and future ones.

      FAQs about Google My Business

      Do you have additional questions about Google My Business? Browse our FAQ:

      Who can use Google My Business?

      Any company can use Google My Business, even if they don’t operate a storefront. Examples include:

      • Retail store
      • Plumber
      • Manufacturing facility
      • Restaurant
      • Ecommerce store
      • Car dealership
      • Utility provider
      • And more

      Even if your company doesn’t maintain a physical address, Google allows (and recommends) that you create a Google My Business listing because it can help the people searching for your business, your products, and your services, find you.

      How can I access my Google My Business account?

      You can access your Google My Business account and profile via an Internet browser or the Google My Business mobile app with your Google Account credentials. There are some differences between the browser and the app experience.

      The app, for example, doesn’t support removing your Google My Business listing or transferring its ownership to another user. It does, however, allow you to view and see your followers, which you can’t do outside the mobile app.

      How do I use Google My Business?

      You can get started using Google My Business with the following steps:

      • Log in to the Google Account that you want to manage your Google My Business profile
      • Go to https://www.google.com/business/ and click “Manage Now”
      • Create or find and claim your Google My Business profile
      • Verify your business and Google My Business profile
      • Update your Google My Business profile with your name, address, phone number, and more
      • Encourage your clients or customers to share their experience via reviews
      • Optimize your profile with posts, product or services listings, photos, and more

      For the best results using Google My Business, make a routine of updating your profile. It’ll help your company provide users with the latest updates fast but also make it easier for them to find and visit (or use) your business.

      Where do Google My Business listings appear?

      A Google My Business listing appears in:

      • Google Search
      • Google Maps

      These two locations provide your company with a prime location in search results on Google and Google Maps. It also allows you to offer users information about your business fast, whether it’s your operating hours, products, or upcoming events.

      What is the difference between Google My Business, Google Listings, and Google Places for Business?

      Nothing! The following platforms are now a part of Google My Business:

      • Google Listings
      • Google Places for Businesses
      • Google Business Profile
      • Google+ Business Pages

      Your company doesn’t need to manage four or five different accounts or profiles. Google My Business now encompasses all these platforms (including the now-defunct Google+ Business Pages) to make your life easier.

      Can you have more than one Google My Business listing?

      If your company operates in more than one area, like a car dealership or a food chain, then you can create more than one Google My Business listing. You can’t, however, create multiple listings for a single location with the intention of spamming search results on Google Maps or Google Search.

      In some cases, a business may create more than one listing for a single location. A car dealership, for instance, may build a Google My Business listing for services, another for sales, and one for parts, to make it easier for users to visit their location and contact their team.

      For organizations with 10 or more locations, Google allows for bulk location management.

      Optimize your Google My Business listing

      No matter your company’s size or industry, you'll benefit from creating a Google My Business page. With this resource, you have the option to maximize your visibility on Google, increase your leads, and drive more traffic to your physical storefront.

      Need help verifying or optimizing Google My Business? Our award-winning team of digital marketing specialists can help. With more than 20 years of experience, plus more than $1 billion driven in revenue for our clients, we are the trusted partner for companies worldwide.

      Call us at 888-601-5359 to learn more or contact us online today!

      Источник: https://www.webfx.com/internet-marketing/what-is-google-my-business.html

      What is Google My Business

      If you’ve never heard of Google My Business (GMB), it’s a free and easy to use tool for businesses to manage their online presence across Google search and maps. This includes listing your business name, location, hours, monitoring and replying to customer reviews, adding photos and more. 

      With the majority of individuals leaning on the internet for information it is essential for you to have a google my business account. 

      Your Online Business Card

      Think of your GMB account as your online business card. It’s a one stop shop for your customers to get all the information they need about your business.

      How often do you go on Google and check out a company’s information before committing to going there? We think it’s safe to assume, a lot. In fact 1 in 3 people conduct a search on their smartphone before visiting a store. Even more so 97% of consumers check a company’s online presence before deciding to visit them. Without a GMB presence, it’s a missed opportunity of exposure. 

      It also allows you to quickly give your potential customers all the information regarding your company. Your GMB profile shows: your phone number, address (if applicable), website, store hours, products or services, reviews and company statement. Instead of consumers having to go onto your website to find the information they need, they are able to find everything right from their browser.

      Not only can brick and mortar stores benefit from GMB but purely online businesses can as well! Although online businesses might not be able to take advantage of all the features, it’s still a great way to get in front of your customers.

      Here’s an example of a GMB store front of a cafe in Waterloo called Princess Cafe.

      Google my business store front of a cafe in Waterloo called Princess Cafe

      How to Set up your Google My Business Account

      Now that you understand why you should have a google my business account, it’s time to set it up: 

      Overview

      1. Go to Google My Business
      2. Enter your Business Name
      3. Match your business or create a new profile (GMB may recognize you)
      4. Set your location and service area
      5. Enter contact information
      6. Do you want to receive updates?
      7. Verify your account
      8. Set your business hours 
      9. Do you want to add messaging?
      10. Add Category Details
      11. Write your description
      12. Set your account logo and supporting images

      Step 1 – Go to https://www.google.com/business/ and click “manage now”

      Go to google.com/business and click manager now

      Step 2 – Enter your Business Name

      For this example we will use the name Bees Coffee. There might be a chance that your business already exists if you didn’t create it. This is because a Business Profile is simply a place on Google Maps, which any person or computer can add. 

      Type in your business name for google my business set up

      Step 3 – Business Profile (Match vs. Create)

      If you don’t see your business profile come up, Google will ask you to create a profile as you’re entering a new business onto their database. Your business name is already filled out so you’ll want to add your business category. If you do have a business profile already listed it will most likely ask you to put in contact information.

      start building your Google My business profile

      Step 4 – Location Settings

      It’s going to ask if you want to add a location. If you click yes it will ask you to put in an address. If you click no it’s going to ask you to put in service areas, you can enter in any service areas you’d like (ie. country, province/state, city)

      GMB will ask for an address if you have a physical location
      Where do you service your customers, Google My Business setting

      If you have an address it’s going to ask an additional question; do you service customers outside of your area?

      do you also serve customers outside this location?

      Step 5 – Contact Details

      It will then ask you to put in the contact details that you want to show up for your customers. You may skip this step if you want but it is recommended that you complete it. If you don’t have a physical address it will require you to put in either a phone number or a website.

      what contact details do you want to show to customers?

      Want to learn more about how to leverage Google My Business and get in front of your customers?

      Step 6 – Updates

      It will then ask you if you want to stay in the know and receive updates. This is up to your discretion.

      You can sign up for updates and recommendation for your business on google

      Step 7 – Verification

      You will now have to verify your account. GMB sends a postcard to the address that you put near the beginning if you’re a brick and mortar store. Or it will ask you to put in your mailing address if no physical location was provided. Your google my business listening won’t appear until it is verified.

      If you don't have a physical location enter your mailing address to verify GMB account
      You will receive a postcard to your business address in order to verify your account

      Step 8 – Add your business hours

      Add Google My Business hours

      Step 9 – Messaging

      Add messaging (not required). This allows anyone who finds you on google to send your business a message

      Add messaging for Google My Business

      Step 10 –  Add Dining Modes

      In the example provided, I selected my business category as ‘cafe’, because of this GMB asked me specific questions related to my category. As shown in the image below, Google wants to know whether we offer curbside pickup? The questions listed here will differ depending on your previous information. 

      Add dining modes (if applicable)

      Step 11 – Add a business description

      If you have one ready to go then that’s great! If you still need time to think about it you can skip this step and add it in later.

      add business description for Google My Business

      Step 12 – Add in photos

      Similar to the previous step, if you have photos ready then that’s great, if not you can skip it and add photos later. You will want to add your logo, cover photo and a few general business images. The cover photo size is 1080×680 pixels, with a size range of 10 kb to 5 mb, JPG or PNG.

      add photos in your GMB profile

      Step 13 – You’re done!

      You have now set up your google my business account. This is your dashboard. 

      You're done and this is your google my business dashboard

      5 Ways to Optimize your Google My Business Account 

      Now that you have set up your Google My Business account it’s time to make sure you are using it to the maximum! Here are a few tips that you can use to optimize your account. 

      1. Fill out your whole profile
        • Give google as much information as possible. Anything and everything you provide makes it easier for google to match your business to customer searches. In other words it improves your ranking.
      2. Standout with photos
        • When you create your Google My Business profile, you’ll be able to add a logo and cover photo—much like you would on Facebook, Twitter, LinkedIn or Pinterest. Without these images, it will be harder for people to recognize your brand online. 
      3. Post news, updates and special offers
        • Sign in to Google My Business and open the location you’d like to manage.
        • From the left hand menu, click Posts.
        • Choose the type of post you’d like to create from the options given.
        • Enter the relevant information in each field. Copy should include necessary details and be concise. Avoid commercial slang and too much punctuation (!!!!!).
        • Click Preview to double check formatting and spelling. If you need to make an edit, click the back arrow.
        • When you’re ready, click Publish.
      4. Add special features, attribute, and services
        • Hotels can display class ratings and list amenities offered
        • Restaurants and bars can upload menus, showcase popular dishes, and add a link for online orders and reservations
        • Service-oriented businesses can display service menus and add a booking button
        • Small and medium-sized companies can add product catalogs
        • By providing this information Google can match even more keywords with customer searches 
      5. Encourage Customers to leave reviews and respond to them! 
      Источник: https://tactycs.io/the-12-step-process-on-how-to-set-up-google-my-business/

      Create your Google Business Page

      Step by Step Guide to setting up your Google Business Page. This guide starts at the very beginning of the process, with account creation to claiming and verifying your new Google Business Page.

      Read through the set up process, before you begin, then follow the Guide in creating your new business page.

      Setting Up Your Google My Business Listing

      You will need a Google linked or created account to set up and manage your Google My Business page.

      If you website is already using Google Analytics and Google Search Console – I recommend using the account you use to manage and access these. The limits the amount of accounts you need to log into to monitor your web presence, but also integrates the data between all products.

      If you do not use any of these, then you will need to create a Google account, then remember to use this account for your use of other Google products.

      To Create a Google Account go to:

      https://accounts.google.com/signup

      Once you create a Google Account, you can use that same username and password to sign in to any Google product. This applies if you created the account through the main sign up page, or through a specific product’s sign up page.

      To determine if you have a Google Account, just enter your email address:

      https://www.google.com/accounts/recovery/

      If there’s no Google Account associated with your email address, you’ll get a message that says ‘No account found with that email address’ you entered.

      Источник: https://onlineownership.com/google-for-business/create-your-google-business-page/

      : Create a new google my business account

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      Create a new google my business account -

      Create your Google Business Page

      Step by Step Guide to setting up your Google Business Page. This guide starts at the very beginning of the process, with account creation to claiming and verifying your new Google Business Page.

      Read through the set up process, before you begin, then follow the Guide in creating your new business page.

      Setting Up Your Google My Business Listing

      You will need a Google linked or created account to set up and manage your Google My Business page.

      If you website is already using Google Analytics and Google Search Console – I recommend using the account you use to manage and access these. The limits the amount of accounts you need to log into to monitor your web presence, but also integrates the data between all products.

      If you do not use any of these, then you will need to create a Google account, then remember to use this account for your use of other Google products.

      To Create a Google Account go to:

      https://accounts.google.com/signup

      Once you create a Google Account, you can use that same username and password to sign in to any Google product. This applies if you created the account through the main sign up page, or through a specific product’s sign up page.

      To determine if you have a Google Account, just enter your email address:

      https://www.google.com/accounts/recovery/

      If there’s no Google Account associated with your email address, you’ll get a message that says ‘No account found with that email address’ you entered.

      Источник: https://onlineownership.com/google-for-business/create-your-google-business-page/

      Creating a Google My Business Account Without a Specific Location

      A Google My Business (GMB) account is a tool for businesses to create a presence for themselves in Google Maps. A GMB listing is vital if you want to be found locally when people are searching for your services.

      Many businesses who offer local services, such as holiday clubs or swimming classes, operate from a range of addresses. Others such as mobile car mechanics work wherever they are needed in a local area. Lots of these businesses don’t create a GMB account either because they don’t want their home address visible in Google, or because they don’t know which of the addresses they operate from to choose. This can become an impediment to prospective customers finding these businesses.

      Hence, this post details how to create a Google My Business listing without a specific location, while still making it easier for potential local customers to find your business!

      Step 1 – Get Started on Your Account

      Firstly, visit https://www.google.com/business/ and click ‘Start Now’.

      gmb-login

      Step 2 – Enter Your Business Name

      Enter the name of your business and click ‘Next’. Always include your services in your name too. This will ensure that you appear higher in Google Maps when people search for your services. For example, a kids holiday club in York should be called: ‘[business name] – Kids Holiday Club in York’.

      GMB-name-of-business
      Источник: https://www.trustist.com/creating-a-google-my-business-account-without-a-specific-location/

      What Is Google My Business? [Guide]

      Get your answer, plus a walkthrough on how to create a Google My Business account, in this quick Google My Business guide. Keep reading to get started or contact us online to have our team build and optimize your Google My Business account for you!

      WebFX is a full-service Internet marketing agency that can optimize your Google My Business listing for your company.

      contact us for a free quote

      What is Google My Business?

      For starters, you want to know what Google My Business is before you decide to invest your time into trying it. As the name implies, Google My Business allows you to create a listing for your business on Google.

      When a consumer researches your business on Google — or even searches for terms related to your business — you want to ensure they have all the information they need to visit, make a purchase, or contact your company.

      The definition of Google My Business

      How do you accomplish that, though? With Google My Business.

      With Google My Business, not only can you create a listing for your business on Google, but you can also manage your company’s appearance on one of the world’s most popular search engines. Those features, as well as freedoms, offer your business a lot of perks.

      That’s why Google My Business makes it easy to:

      • Encourage and interact with reviewers
      • Provide crucial information about your business, like your hours, phone number, and more
      • Make it easy for your clients to get directions to your location
      • Promote company events and news
      • Add photos of your business

      For users, as well as companies, Google My Business is an invaluable resource.

      Is Google My Business free?

      Yes! Your company can sign-up for Google My Business, as well as claim and manage your listings for free. You can even access and update your listing on-the-go with the free Google My Business mobile app for Android and iOS devices.

      If anyone should contact your business about your Google My Business listing expiring or requiring payment, they are most likely a spammer. Any changes to Google My Business will come directly from Google and the Google My Business site.

      Why is Google My Business important?

      Google My Business is a crucial tool. It helps your business interact with your target audience, as well as provides helpful information to current and potential customers. Skip on Google My Business, and you miss out on potential sales, exposure, and revenue for your company.

      Why else should you use Google My Business? A few of the most compelling reasons include:

      1. Google My Business is free

      Nothing beats a free resource, which is why Google My Business is an essential platform for any company. Whether you’re a fresh startup or an established franchise, it doesn’t cost anything to create a Google My Business profile.

      Unlike other platforms, Google My Business does not operate on a freemium business model. Google My Business comes with zero tiers or limitations, which means you have access to the same tools as your competitor.

      That’s why partnering with a digital marketing agency offers a tremendous advantage in competitive industries. They can help optimize your Google My Business profile for search, which can maximize your rankings in search results. It can also earn your company more exposure from your target audience.

      With zero costs, Google My Business is accessible to any business. You won’t have to invest anything into this tool. Plus, you can sign-up today — no waiting period — and start enjoying the benefits of Google My Business.

      2. Google My Business generates leads

      In the past few years, searches with the phrase, “near me,” have increased by more than 500 percent. Meaning, people are looking for businesses near them, whether it’s a restaurant, movie theater, furniture store, or appliance center.

      an example of a Google My Business listing

      When people search, they also go to Google. For local searches, Google almost always displays Google My Business profiles, which is why it’s so critical to create and maintain a profile. Without a profile, it’s easy for users to find, visit, and shop with another business.

      Make Google My Business a part of your digital marketing strategy and you can start earning new leads, as well as generating additional sales. The high conversion rate of local searches — 80 percent — confirms the immense benefit of Google My Business.

      If you want to see an increase in your leads and revenue, however, it’s critical that you optimize and nurture your profile. Add your latest hours, respond to your reviews, and ensure your address and phone number are up-to-date.

      3. Google My Business helps your ranking in search results

      On an extensive site like Google, you want to ensure that your business doesn't get lost in a long list of search results. When you're more visible on Google, you have a higher chance of getting noticed by people researching products or services in your industry.

      Google wants to provide users with the best online and offline experience, which is why it tries to deliver the most relevant search results. Meaning, if you’re a restaurant that serves Italian food, your Google My Business profile wouldn’t appear for someone looking for Mexican restaurants in the area.

      If you want to maximize your ranking in search results, which can lead to more clicks on your Google My Business profile, as well as more visits and calls to your company, then you need to optimize and maintain your profile.

      Why? Google favors Google My Business profiles with more information and more user engagement. With a complete picture of your business, like your hours, location, and services, Google can ensure it’s relevant to a search and rank it as such.

      How to set up Google My Business

      Now that you know what Google My Business is, are you ready to create your profile?

      Follow these four quick steps for creating and managing your Google My Business account:

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      Learn More

      1. Sign up for an account

      The first step for creating a Google My Business account

      Start your Google My Business profile by claiming your business on Google. If your company has a Google My Business profile but doesn’t own it, you can claim it via Google. For brand-new companies, you can sign-up and create your profile.

      2. Enter your business information

      The second step for creating a Google My Business listing

      After you sign-up or log into your Google My Business account, add your company’s vital information:

      • Name
      • Address
      • Phone number
      • Hours
      • Industry

      You can also add pictures of your store, which can entice users to visit. For example, if you’re a restaurant, you can include photos of your most popular dishes. Or, if you’re a window tinting company, you can upload pictures from your portfolio.

      All this information helps your clients connect with your business.

      3. Verify your account

      The second step for creating a Google My Business listing

      Verifying your account is another crucial step when signing up for Google My Business. Once you review all your information and ensure that everything is accurate, you’re ready to verify yourself as the owner of your business.

      You can verify your business by email, mail, phone, or Google Search Console. For fast verification, use Google Search Console — though this option only works if you’ve previously confirmed your business in Google Search Console.

      If you opt to verify your business via mail, email, or phone, Google will send a verification code. Once you receive the verification code, enter it in Google My Business. If you opt to verify your business via mail, a postcard with a verification code should arrive in 14 days.

      4. Make routine updates

      While you may have claimed and created your Google My Business account, it’s critical for your team or digital marketing agency to continue to optimize it. Should anything about your company change, like your hours, locations, or specialties, update your account immediately.

      Review management is another part of maintaining your Google My Business profile. A dedicated team member should check-in daily, responding to user questions and reviews. By interacting with commenters, your company can help existing customers and future ones.

      FAQs about Google My Business

      Do you have additional questions about Google My Business? Browse our FAQ:

      Who can use Google My Business?

      Any company can use Google My Business, even if they don’t operate a storefront. Examples include:

      • Retail store
      • Plumber
      • Manufacturing facility
      • Restaurant
      • Ecommerce store
      • Car dealership
      • Utility provider
      • And more

      Even if your company doesn’t maintain a physical address, Google allows (and recommends) that you create a Google My Business listing because it can help the people searching for your business, your products, and your services, find you.

      How can I access my Google My Business account?

      You can access your Google My Business account and profile via an Internet browser or the Google My Business mobile app with your Google Account credentials. There are some differences between the browser and the app experience.

      The app, for example, doesn’t support removing your Google My Business listing or transferring its ownership to another user. It does, however, allow you to view and see your followers, which you can’t do outside the mobile app.

      How do I use Google My Business?

      You can get started using Google My Business with the following steps:

      • Log in to the Google Account that you want to manage your Google My Business profile
      • Go to https://www.google.com/business/ and click “Manage Now”
      • Create or find and claim your Google My Business profile
      • Verify your business and Google My Business profile
      • Update your Google My Business profile with your name, address, phone number, and more
      • Encourage your clients or customers to share their experience via reviews
      • Optimize your profile with posts, product or services listings, photos, and more

      For the best results using Google My Business, make a routine of updating your profile. It’ll help your company provide users with the latest updates fast but also make it easier for them to find and visit (or use) your business.

      Where do Google My Business listings appear?

      A Google My Business listing appears in:

      • Google Search
      • Google Maps

      These two locations provide your company with a prime location in search results on Google and Google Maps. It also allows you to offer users information about your business fast, whether it’s your operating hours, products, or upcoming events.

      What is the difference between Google My Business, Google Listings, and Google Places for Business?

      Nothing! The following platforms are now a part of Google My Business:

      • Google Listings
      • Google Places for Businesses
      • Google Business Profile
      • Google+ Business Pages

      Your company doesn’t need to manage four or five different accounts or profiles. Google My Business now encompasses all these platforms (including the now-defunct Google+ Business Pages) to make your life easier.

      Can you have more than one Google My Business listing?

      If your company operates in more than one area, like a car dealership or a food chain, then you can create more than one Google My Business listing. You can’t, however, create multiple listings for a single location with the intention of spamming search results on Google Maps or Google Search.

      In some cases, a business may create more than one listing for a single location. A car dealership, for instance, may build a Google My Business listing for services, another for sales, and one for parts, to make it easier for users to visit their location and contact their team.

      For organizations with 10 or more locations, Google allows for bulk location management.

      Optimize your Google My Business listing

      No matter your company’s size or industry, you'll benefit from creating a Google My Business page. With this resource, you have the option to maximize your visibility on Google, increase your leads, and drive more traffic to your physical storefront.

      Need help verifying or optimizing Google My Business? Our award-winning team of digital marketing specialists can help. With more than 20 years of experience, plus more than $1 billion driven in revenue for our clients, we are the trusted partner for companies worldwide.

      Call us at 888-601-5359 to learn more or contact us online today!

      Источник: https://www.webfx.com/internet-marketing/what-is-google-my-business.html

      Démarquez-vous sur Google avec une fiche d'établissement, sans frais

      Incitez les utilisatrices et les utilisateurs qui vous trouvent sur le moteur de recherche Google et sur Maps à devenir de nouveaux clients en créant sans frais une fiche d'établissement pour votre boutique ou pour le service que vous proposez. Personnalisez votre fiche avec des photos, des offres, des posts et bien d'autres éléments.

      Gérer
      Sans frais

      Créez une fiche d'établissement sans frais.

      Facile

      Gérez votre fiche sur le moteur de recherche Google et sur Maps.

      Personnalisé

      Ajoutez vos horaires, des photos, des posts et plus encore.

      Prenez le contrôle de votre fiche pour faire bonne impression

      Mettez l'accent sur les informations essentielles et montrez en quoi votre établissement est unique, directement sur votre fiche.

      Gérer

      Communiquez facilement avec vos clients

      Informez vos clients de votre actualité en publiant des posts ou des offres, ou encore par le biais de messages privés.

      Présentez les menus, les produits ou les services que vous proposez

      Que vous soyez un restaurant, une boutique ou un prestataire de services, votre fiche constitue un lien direct avec vos clients. Elle leur permet d'accéder facilement à votre menu, de demander des devis et plus encore.

      Gérer
      • Partagez vos meilleurs plats et votre menu

        Montrez à vos clients ce que vous proposez en ajoutant des photos de votre menu et de vos meilleurs plats.

        En savoir plus
      • Proposez des services pour faciliter les achats

        Indiquez si vous proposez des options telles que le retrait au drive ou la livraison.

        En savoir plus
      • Proposez vos services

        Affichez une liste des services que vous proposez et fournissez des devis en ligne pour aider vos clients à faire leur choix.

        En savoir plus

      Découvrez comment les clients trouvent votre établissement

      Découvrez les mots clés que les utilisatrices et les utilisateurs saisissent pour vous trouver, et obtenez des insights sur les appels, les avis, les réservations et d'autres éléments afin de pouvoir analyser la communication de votre établissement.

      Gérer

      TÉMOIGNAGES

      Indira de Paris—Paris, Île-de-France

      Источник: https://www.google.com/business/

      Get your business online with Google

      Today, most of us use Google to search for places to go, services we need, and things to buy. Turn those searches into customers by claiming your free Business Profile on Google Search and Maps.

      Find the right tools for your small business

      Get started with your step-by-step Digital Essentials Guide.

      Get the essentials

      STAND OUT ON SEARCH

      Claim your free Business Profile

      Let’s talk about what a business looks like on Google Search and Maps. When you search, you’ve probably seen something like the image below. That’s a free Business Profile on Google. You can add photos, update hours, and more to customize how your Business Profile appears. Your profile shows up whenever someone searches for your business or businesses like yours.

      • Keep your info current

        Update your hours and phone number so customers can find you.

      • Respond to reviews

        Engage with your customers to build loyalty.

      • Post updates

        Offer promos to generate excitement and sales.

        Your business may already have a basic profile on Google. The key is to claim your profile so you can take control and keep it fresh with useful content for your customers. If your business doesn’t have a profile yet, you can create one.

        When people see a complete profile on Google Search and Maps they are:

        more likely to buy something.

        TELL YOUR STORY

        Create a free, professional website

        Building your first website doesn’t have to be complicated or expensive. In just a few minutes, Google can create one for you for free with a professional look and feel.

        KEEP IMPROVING

        Measure your success

        A complete Business Profile allows customers to connect with you through calling or messaging, visiting your website, or getting directions to your location. You can see your insights and see how they are interacting with your profile in dashboard view.

        • Views

          How many times people have seen your profile

        • Searches

          The number of searches for your business

        • Activity

          How many times people have interacted with your profile, like getting directions

          Ready to get started?

          Get your free guide to stand out online

          Learn how to build your online presence with our step-by-step guide.

          Get the essentials
          Источник: https://smallbusiness.withgoogle.com/get-your-business-on-google/

          Getting Started

          What is Google My Business?

          Businesses looking to attract new customers used to rely on local word-of-mouth and traditional marketing strategies. While flashy storefronts and old-school mailers may have once enticed customers to purchase products and services, modern customers have now shifted their attention to your business’s digital presence and online reputation.

          When your customers want to find local proprietors to do business with, they turn to search engines first—and nearly 90 percent of all search engine traffic goes through Google. Every day, Google’s “spiders” are crawling the web looking for the most relevant businesses to display at the top of their results page. Since the first three listings of a Google search get 60 percent of the clicks, earning a top spot on the first page of Google’s search results almost guarantees a swarm of new business. As the main starting point for millions of customers around the world, it’s more important than ever that business owners play ball with the all-powerful search engine.

          But how does a business ensure Google positions its listing in this most profitable real estate? One of the leading factors is a handy tool called Google My Business. When someone in your area searches for a local service, such as “pizza in Modesto, CA,” Google quickly weighs all of the information it knows about those search terms—and voila! A perfectly curated list of businesses meeting those requirements appears on the customer’s screen.

          Customers can quickly check out photos, see business hours, view each parlor’s star ratings, read reviews, and ultimately decide if that’s where they’ll order their Friday evening pizza. Google My Business listings are a powerful way to increase your search engine visibility and reach new customers looking for businesses just like yours.

          A well-optimized Google My Business listing also boosts the reputation of your business by leveraging the power of online reviews. Almost as important as a cozy slot in Google’s top three search results are the quantity and quality of customer reviews. Since 84 percent of people trust online reviews just as much as the word of a friend, a listing packed with 5-star ratings and glowing feedback is one of the cornerstones of a solid search engine strategy.

          The takeaway? An optimized web presence on popular platforms like Google My Business is the digital equivalent of a well-dressed storefront, encouraging customers to come in and learn more about your products. Similarly, a business without a search engine strategy is the equivalent of a dark, seemingly boarded up shop—deterring business and warding off new customers.

          This guide outlines everything you need to know about Google My Business—and how you can harness its unparalleled strength to generate more website traffic, bolster your reputation, and kick off a new day of explosive growth in your business.

          How to Claim Your Google My Business Listing (if it already exists)

          The first step towards transforming how local customers find your business starts with claiming your business listing. Google already has a deep trove of listed businesses, so it is likely that there is already one available for yours. Here’s how you can take full control of your listing.

            1. Start by searching your business on Google.
            2. Google will display what it knows so far about your business. You might see your address, phone number, and a brief description of your services. Underneath this main information, select “Own this business?”
            3. You receive a prompt to sign in to your Gmail account. If you do not have one, no problem. You’ll have the opportunity to create one.
            4. Once you’re logged in, select “Manage Now.”
            5. There are a handful of helpful ways to confirm that you are indeed a verified representative of this business. Google will send you a verification code in one of three ways: by phone, by email, or by postcard.
          1. By Phone
            • Some businesses will have the opportunity to verify via phone number. Google will contact that phone number with an automated message—so make sure you’re readily available to answer it.
            • Enter the five-digit verification code and click “Submit.”
          2. By Email
            • Other businesses may have the option to verify via email.
            • Google will send you a five-digit verification code to the email address on file. Input the code sent to your inbox and select “Submit.”
          3. By Postcard
              • The default verification method relies on snail mail. Google will send a postcard to your business address.
              • Keep in mind that the postcard can take up to five days to receive. Once you’ve received it in your mailbox, log back into your Google My Business account.
              • Type in the code printed on your postcard. Click “Submit.”
              • Do not fret if your postcard fails to arrive. In your Google My Business account, you can request a new one.

          How to Create a New Google My Business Listing

          If your business does not have a listing in the Google ecosystem, you can easily create one at google.com/business.

            1. Start by logging into the Google account associated with your business, or create a new account.
            2. Select “Start now.”
            3. Here is where you’ll input the basics behind your business. Google will ask a few easy questions, like your business name and location. There are a few location settings to consider.
              1. If your location is not a physical storefront (like a locksmith or masseuse), or you operate strictly on a delivery-only basis, click “I deliver goods and services to my customers.”
              2. Do you operate your business out of your home and prefer not to list your address? No problem—select “Hide my address (it’s not a store)” to prevent Google from displaying your full address on public-facing pages.
            4. The next step prompts you to Select a Service Area. For example, restaurants that also home deliver food, or a local cleaning team will want to use this section to inform potential customers if they’re within your delivery or service area.
              1. Service areas can be as small or large as you would like. You are able to add cities, counties, states, provinces, or even entire countries where your services are available.
              2. Make sure your service area is as precise as possible, as this is how Google will determine your search relevancy. For example, if you mainly provide accounting services for local businesses in Rancho Cucamonga, CA, use the city as your specific service area. That way, you’re more likely to appear in searches for “Accountants in Rancho Cucamonga, CA” than if you used the entire state of California as your service area.
          • Next, you’ll need to choose a business category. You want your business category to be as clearly defined as your service area. The vaguer the business category, the less likely you will appear for the searches most relevant to your business. From “diesel engine repair service” to “miniature golf course,” Google provides hundreds of potential business categories, so you can easily find one that best pinpoints your service offering.

          The Anatomy of Your GMB Profile

          What Users See in Google Search

          For all kinds of search types, Google returns a knowledge panel that aggregates available information from around the web into a single block. Depending on whether you’re viewing on mobile or desktop, knowledge panels appear on the top or the right-hand side of your search results. When you Google your favorite celebrity, Google gathers their birthdate, recent projects, social media profiles, photographs—even their height. Think of your Google My Business profile as the knowledge panel for your business.

          Overview Header

          The overview header provides a quick snapshot of your business, highlighting the details most important for potential customers. This information should be clear, concise, and most importantly—accurate. Here are the necessary components of your overview header.

          Photo

          One of the easiest ways to stand out amongst other Google searches is by using bright and vibrant images in your Google My Business listing. In a sea of words and hyperlinks, images draw our eyes and attract our attention. They bridge trust with customers by giving them a tangible glance into your business. In fact, businesses that use imagery in their listings receive 35 percent more clicks to their website than those that do not. Show the inside of your business so customers know what to expect. Extend a digital handshake with smiling, welcoming photos of your staff. Whether you’re a restaurant or a dental practice, using captivating imagery is a sure-fire way to stand out from the crowd.

          Name

          Although “business name” seems like a no-brainer, there are actually a few details to consider. Make sure you write your business name identically on your Google My Business profile as you do throughout other important places on the internet, like your website. If your business is called “Main Street Plumbing,” do not abbreviate to “MS Plumbing” in your Google My Business listing. Use the precise name your business goes by without any unnecessary abbreviations or add ons. Just one minor change can significantly reduce your search engine visibility. In local SEO, this is referred to as NAP (Name, Address, Phone Number) which can significantly impact local search when it’s not done correctly

          Logo

          Your knowledge panel also includes your business logo. Just as you should use your accurate, unabbreviated business name in your listing, you also want to use the logo customers expect to see—this is not the place to play around with new colors or fonts. A recognizable logo is an easy way to connect with customers who may have previously seen your branding on your storefront or fleet vehicles throughout your local service area.

          Buttons

          Google offers a variety of call-to-action buttons that instruct customers on how to interact with your business. These buttons encourage customers to visit your website or query driving, walking, or public transportation directions to your business.

          Mobile viewers may have a couple of additional options. Call or message buttons allow them to instantly contact your business at the tap of a button.

          Browsers will also see a “Save” button where they can add your business to personalized lists like “Favorites” or flag it as a place they “Want to go.”

          Description

          Your Google My Business listing also features another powerful tool: a business description. In 750 characters or less, you have the opportunity to illustrate how you stand out from the competition. Use this area to captivate browsers with the story behind your business. What types of products or services do you offer? What makes your business special? Keep your description clear and straightforward. Avoid stuffing your description with sales pitches or promotional content that might run off customers. Whether you have a beautiful outdoor dining patio, provide locksmith services within 45 minutes, or bake pizzas over a wood fire, this is where you can use your words to truly connect with customers and describe the experience of doing business with you. And don’t forget to add relevant SEO keywords!

          Reviews

          While referrals from a friend used to lead the way in driving new business, customers now turn to online reviews and trust their word just the same. They’re also one of the leading factors affecting your overall search ranking. This section gives a quick snapshot of your reviews, providing an overall star rating and review count. Here, customers are looking for highly-rated listings, so five shining stars backed by a trove of positive feedback is an easy way to win their business.

          Attributes

          Attributes—or “details” on mobile devices—allow you to add special badges that highlight unique features of your business. Ranging from amenities like “Wheelchair accessible elevator,” to “Rooftop Seating,” and “Trivia Night,” there are a variety of attractive attributes to select from. There are also a few unique ones that help tell the story of your business.

          • Veteran-Led/Owned by Veterans: Is your business led by a member of the armed services? This is a special indication to celebrate their service to our country.
          • Women-Led/Owned by Women: Another special tag that distinguishes businesses owned or led by women.
          • Recently Opened: New in town? The “Recently Opened” attribute informs customers you’ve cut the ribbon, encouraging them to try out a new local hotspot.

          While you can select these Attributes from your Google My Business dashboard, Google also pulls in other relevant data to populate this section. Google encourages customers to answer bite-sized questions about your business, and this section is where Google displays their responses. Attributes like “Is this place good for kids?” or “Is there a dress code?” are generated from user Q+A and displayed in this part of your listing.

          Service Options

          Here’s where you can highlight any special services offered by your company. Do you offer delivery, curbside pickup, or no-contact delivery? Use the Service Options section to highlight these offerings.

          About Header

          The About Header lists important information like address, phone number, hours, and some additional attributes.

          • Address: Just as it is important to spell your business name consistently across the web, you want to give your address the same detailed treatment. For example, if your website lists your address as “123 Main Street,” you should do the same on your Google My Business listing. Avoid abbreviations like “St.,” or “Blvd.” if they’re not what you use on other locations across the web. Most importantly, you want your address listed accurately. If you recently moved locations or units, ensure your Google My Business listing is always up to date.
          • Phone Number: Similar to your physical address, you want to make sure your phone number is accurate and up-to-date. Incorrect contact information is one of the fastest ways to lose a potential sale.
          • Hours: This is one of the most important sections of your profile listing. Customers search for local businesses because they’re interested in doing business with you now. So much so, that 88 percent of browsers searching for local businesses visit or call the location within one day. The last thing you want to do is send a motivated customer to a locked door. Is a holiday coming up that will impact your business hours? You should regularly update this section with the most accurate information.
          • Additional Attributes: Some business types also have access to category-specific features. Restaurants can use this area to link to a menu or highlight third-party delivery services that offer their eats. This is also where hotels can display class ratings, booking platforms, and guest amenities.

          Updates Header

          The Updates Header is a powerful section where you can highlight the goings-on of your business. A well-curated Updates Header proves to browsers that you’re a lively, bustling business ready to take on new customers.

          • Products: You can showcase popular product or service offerings on Google My Business. Try displaying a photo, a brief description, and a price for your “most purchased” items that customers are likely searching for.
          • Questions & Answers: This section gives browsers a forum to ask other users about their experience with your business. People can ask questions like, “is there readily available street parking?” and previous customers can leave a reply. Keep in mind that anyone is able to answer these public questions. By monitoring your Google My Business account, you can quickly hop in and answer any incoming questions before inaccurate information creeps into your listing.
          • Reviews: This section is where Google highlights your business’s customer reviews. They’re typically one or two lines showcasing keywords that pertain to your business. For example, this section might show a review mentioning “portion size” for a restaurant or “appointment availability” for a local dentist.
          • Posts: Posts are brief updates you can share to your listing. You can highlight an upcoming event, a short article discussing a new service offering, or a recently won award. You can publish photos, videos, and text paired with a special call-to-action button. Posts are a great way to show the personality behind your business.
          • Offers: Share a time-sensitive promotion with customers using Offers. If you’re offering a free cleaning or a 20 percent discount on small business tax services, this is the place to share. Offers are only available for a certain period of time.
          • Events: Have a special event coming up? Use the Events section to garner excitement and attract attendees. Events must have a date and start and end time. You can include photos, videos, text, and a call-to-action button to drive involvement.

          Google My Business Dashboard (What You See)

          Your Google My Business dashboard is your main control center. It allows you to control how Google displays your business information across the web. It’s important to familiarize yourself with the ins-and-outs of the dashboard so you can always keep your listing up-to-date and packed with interesting content that drives new business.

          Home

          This is the central hub of everything related to your Google My Business profile. It’s how you can keep your information updated, publish exciting posts to your listing, view analytics, or manage the administrative inner workings of your account.

          Posts

          magery, video, and text posts are the best way to directly communicate exciting news and timely promotions with local customers. A well-curated Posts section shows browsers that you’re an active, bustling business, and you can select from a variety of post types like basic updates, events, or offers. By sharing an inside look into your business, posts are a great way to boost credibility and trust.

          On the Home screen of your Google My Business profile, tap “Post +.” You can then select the type of post you’re interested in creating. You have up to 1,500 characters to tell your story, but Google suggests sticking to a 150-300 character range. Images must have a minimum resolution of 400px wide by 300px tall, while the maximum upload size for a video is 100 MB. Pair your post update with a call-to-action button like “Buy,” “Learn more,” “Book Now,” or “Visit.” Posts will remain readily accessible in your Knowledge Panel for 7 days.

          • What’s New: Updates are like micro blog posts attached to your Google My Business listing. Have a new product or service to announce? Did your team recently receive a local award or recognition? Have just a few slots left for an upcoming training session? Here’s where you can showcase your latest news.
          • Offers: Offers are posts featuring an exclusive, time-sensitive promotion, discount, or sale. Offers must have a start and end date, so this is not the ideal post type for an open-ended deal.
          • Events: Events require a start and end date, as well as a timeframe. If you do not select a timeframe, it will display as an all-day event.

          Information: Add/Edit Customer-Facing Information for your Business Profile

          Looking to update information about your business? In the Info tab, you’re able to edit key information like your address, business hours of operation, phone number, website address, business description, and more. There are also a few helpful tools in the Info and Settings tabs to make sure you’re getting the most out of your Google My Business experience.

          Labels

          Labels are an easy internal way to organize multiple locations into groups. You can give each location a unique identifier that can group locations regionally or by any other tag deemed necessary by your company. That way, you can quickly monitor the activity of certain segments of your business.

          Email addresses

          While it’s important to ensure every section of your Info page is up-to-date, bear in mind that Google integrates your contributions with user-submitted content. Photos and reviews from customers will appear in your listing—and you want to know about it right away. In the Settings tab, you can double-check that your email addresses and notification settings are up-to-date so you can receive immediate updates on your page activity.

          Insights

          The Insights panel in your Google My Business dashboard provides you with detailed background information as to how customers are finding your business. Not only do Insights offer a look into how customers find your listing, but they provide a bounty of analytics on how your customers are interacting with your listing.

          • Find out how customers find your business listing: Your dashboard shows a chart illustrating precisely how browsers came across your business. There are a few key analytics listed here:
          • Direct searches: Customers who searched for your business by its specific name or address.
          • Discovery searches: This number shows how many customers found you by searching for a related business category, product, or service that you offer.
          • Branded searches: A summary of how many customers stumbled across your business by searching your brand or a brand related to your business.
          • What search terms do people use? You can even see what search terms people are using to find your business. Are they searching “Italian dinner” or “pizza”? This section will define what search terms are most popular amongst those who visited your listing.
          • What did people do once they visited your listing? This is perhaps one of the most useful reports available in your Analytics cache. It summarizes what customers did after they found your listing. Did they visit your website? Did they tap “Call” from a mobile device? Did they request driving or public transportation directions? Getting found on Google is one thing, but generating foot traffic or online orders is what really drives your business.

          Reviews

          This section of your dashboard lists the reviews customers have left for your business. While reading through your positive reviews can be a great confidence boost, it’s also important to read thoroughly—and respond to!––the negative ones. A negative review can be bad for business, but an unanswered negative review is even worse for your online reputation.

          Open the listing you would like to manage and click “Reviews.” Click “Reply” to begin crafting your response. Thank those who have left positive testimonials and follow up on those who left negative feedback. Be friendly and approachable without taking it personally. Negative reviews are a great opportunity to explore issues in your business and quickly rectify them before they snowball out of control. Apologize for the poor experience and, if necessary, welcome them back for another visit with a discount or special offer.

          Google takes the word of user-generated reviews very seriously, so they will rarely remove a review simply because of a negative spin. However, you have the opportunity to flag a review for removal if you feel it is fake or inaccurate. It’s possible that a competitor may hire fake reviewers to tarnish the reputation of your business. If you suspect this is happening, make sure to alert Google to it immediately.

          Messaging

          While foot traffic and phone calls may have been the main forces driving new business in the past, text messaging has emerged to the forefront as a powerful customer communication tool. After all, people are using their phones to search for your business aboard loud train commutes or during work hours. Finding a quiet moment to call a business is sometimes an inconvenience. Customers are flocking to businesses that offer text-based messaging as a mode of communication.

          Luckily, Google My Business offers powerful messaging tools so your business can capitalize on this trend. You can permit customers to text questions, which you receive through the Google My Business app. Manage these options, review incoming questions, and reply through the Messages tab of the Google My Business app. Promote trust with timely replies—nothing kills customer interest more than an unanswered customer service question. Plus, it’s important to reply to messages within 24 hours, or Google may deactivate the feature from your account.

          Add Photos or Other Multimedia to your listings

          Use the Photos section to create a vibrant ecosystem of imagery within your Google My Business listing. Publish welcoming photos of your staff, delicious snaps of mouth-watering menu options, interior shots of your location, and different approach angles so customers know what to expect if they’re driving or walking for a visit. For every photo you share, you’ll be able to check out its total number of views so you know what type performs best for your audience.

          Bear in mind that your Knowledge Panel may populate with user-generated photos, so you want to use the Photo tab to monitor any newly posted images. Although you cannot remove these photos, you can flag a photo for review if you feel it is inaccurate or inappropriate.

          Since images in your posts section are square, a 1:1 ratio is best. Ideally, Google suggests you use JPG or PNG files that are 720 px tall by 720 px wide. Click the Photos tab to add them to your listing.

          Cover Photo

          Your cover photo is a photo that showcases the best of your business. Bear in mind adding a cover photo does not guarantee top placement, and may sometimes rotate out for images deemed more popular. To add one, click Photos in the left-hand menu. In the Overview section, you can select a logo photo or a cover photo. The recommended size for a cover photo is 1080 px wide by 608 px tall.

          Icon/Logo

          Your icon or logo serves as your avatar. When you publish new posts or respond to customer reviews, this image will populate beside your remarks. Similar to other photos within your listing, these display as square images, so Google recommends images you use images that are 720 px wide by 720 px tall.

          Videos

          Your listing can also include other multimedia like videos. It’s estimated that one minute of video is equivalent to 1.8 million words of text, so videos are a quick way to highlight the fun and exciting aspects of your business. Google My Business videos can be up to 30 seconds long and 100 MB in size. Using short “sizzle reel,” videos are a great way to show your business in action to potential customers. Show customers a behind-the-scenes peek at how you do business, introduce them to your team, or use videos as a portfolio to showcase renovation projects or cake making. Easily upload videos via the Photos tab, and select the type of multimedia you’d like to add.

          Bookings

          For certain businesses, Google provides the opportunity to manage bookings from your Google My Business dashboard. Google integrates with many popular reservation platforms, making it easy to tie in your current system with your Google My Business listing. You can manage your integrations in the Bookings tab.

          Services

          In the Info tab, there is a powerful feature for service-based businesses, appropriately called Services. Perfect for businesses like lawyers, music instructors, or pest control specialists, this tool allows you to add a brief summary of your offerings. You can create a category of services, like “Guitar Lessons” and add various products or tiers like “30-Minute Instructional Session” and “1-Hour Instructional Session.” Paired with each service, you can provide pricing and a 1,000 character description.

          Website Builder

          Flashy websites require a significant investment of time and money, often discouraging many small business owners from getting started. To empower small businesses with the tools needed to evolve their digital presence, Google My Business includes a free tool for designing mobile-optimized websites in minutes. To get started, click the Website tab from the menu on the left side of your Google My Business dashboard. You can select from pre-designed templates and color palettes and easily add in captivating text and photos. In just a few clicks, you can create a vibrant, user-friendly site for your business.

          Users

          In the User tab, you can invite fellow employees to become administrators of your listing. There are three types of administrative roles available: Owner, Manager, and Site Manager. An Owner has full run-of-the-house, including the ability to remove business profiles and manage the capabilities of other users. At the opposite end of the spectrum, Site Manager is a smaller role primarily for publishing posts and editing main information. Before assigning new roles, familiarize yourself with each of their corresponding functionalities.

          More Tools in Google My Business dashboard

          There are even more tools available in the Google My Business dashboard, packed with many features to supercharge your search engine visibility strategy. The tools below make it easy to work alongside agencies who might manage some components of your digital ad plan.

          Locations

          Locations are easy ways for agencies or organizations that manage multiple listings to view all of the accounts and listings they manage. For instance, you can create a location group of all Midwest store locations to share with a regional manager, but you do not want them to have access to stores in the Southeast. By clicking on the Manage Locations tab, you can create easily manageable groups and share permissions with the right people.

          Ads

          Strategically bidding on popular keywords queried by your customer base is another mighty tool for increasing your search engine visibility. By clicking “Create an Ad,” you can launch ad campaigns in moments. Simply link your Google Ads account with your new Google My Business listing and you’ll be off to the races.

          Linked Accounts

          Working with a digital marketing team to create ad campaigns? Those looking to run ads on behalf of your business can submit a request to link up with your accounts. You’ll find these requests in the Linked Accounts tab, where you can approve or decline access for advertisers.

          The Benefits of Google My Business

          Marketing Benefits

          While local businesses often feel like larger companies have a leg up when it comes to promotional opportunities, the opposite is true for Google My Business. Google My Business prioritizes local businesses and ranks their services and locations well above big-box merchandisers. With this in mind, it’s important for small businesses to leverage the full power of Google My Business offerings to maximize search engine visibility, enhance the customer experience, and improve overall sales.

          Ranking Factors for Local SEO

          There are three factors that heavily impact search engine visibility for local businesses: relevance, distance, and prominence.

          Relevance indicates how closely your business offering relates to a customer’s actual search query. For instance, if your business offers manicures and pedicures, the term “nail salon” is highly relevant as opposed to the more generic “salon” or “spa.” Clarity far outweighs the benefits of trying to cast a wide net.

          Proximity is also a leading driver behind success with local SEO. As discussed, it’s important to pinpoint your service area as sharply as possible. Customers looking for “Audi repair shop Hoboken, NJ” want to find just that—a business based in, or very close to, Hoboken, NJ. Repair shops in farther reaches of the state will have significant challenge ranking for this location, but those that highlight their nearby offerings will appear closer to the top of the list.

          Prominence is the third-largest factor influencing local SEO. This measures how important or interesting your business appears to be. How do search engines determine interest level? A listing that is a bustling hub of fresh posts, recent promotions, and upcoming events signal importance to search engines. Similarly, a wealth of beaming 5-star reviews tells Google that it’s a flourishing business that provides a stellar experience to local guests.

          Free Website

          Is your business behind the 8-ball when it comes to establishing a strong web presence? Many small business owners view website design and launch as a daunting, expensive process. But, your website is one of the most powerful ways to connect with potential customers. To arm small business owners with the tools they need to build a strong web presence, Google My Business offers complimentary website design tools. You can easily create a well-designed, mobile-ready website for free.

          Review Links

          Studies show that the average customer reads 10 reviews before deciding they can trust a business. Not only does a trove of high-quality testimonials bring more customers to your site or store, but it’s an important factor when it comes to determining search engine rank. It’s important to take a proactive approach when it comes to collecting positive feedback from satisfied customers.

          Google My Business makes the process painless by offering a quick one-click link you can distribute to your customer base. In your dashboard, click “Get more reviews.” Google will generate a link that you can copy and paste. Here are just a few strategies you can use to promote your reviews link on your Google My Business profile.

          • Email your review link in a thank you email: Do you send thank you emails after each visit or purchase? Update your automated email script with your Google My Business review link. In just a couple of clicks, customers can submit shining 5-star testimonials that will steadily improve your search ranking.
          • Share on social media: Once a month, share a reminder for your fans and followers to rave about their latest experience with you. Whether you prefer Instagram, Twitter, or Facebook, encourage customers to share positive feedback and photos from their most recent visit.
          • Use a platform like Podium: Requesting reviews one-by-one can be a drain on your current resources. By partnering with a platform like Podium, you can automate the process by sending out immediate post-purchase review requests. Even better, Podium offers a variety of drag-and-drop templates and pre-written wording so you can rack up reviews effortlessly.

          Communication Benefits

          Google My Business also provides a host of exciting ways to connect with customers. While businesses used to rely on incoming phone calls and walk-ins to schedule appointments or answer customer service questions, these methods are dwindling in popularity. Customers are no longer willing to wait days for a reply—they demand convenience. Google My Business offers two free tools to enable your business to push to the forefront of this important trend.

          Messaging

          One of the least used apps on smartphones is, believe it or not, the actual phone app. In one surprising study, less than 50 percent of smartphone users reported using their phone to make a call over the previous seven days. While outbound calls rapidly decrease in number, text messaging is on a wild rise. In fact, people are sending 7700% more text messages than they were ten years ago.

          So why are companies still reliant on technologies customers no longer use? Google My Business makes it easier than ever for you to kick outdated technology to the curb. Using the Messaging capability within the Google My Business app, you can easily add a “Message” button to your mobile listing. This allows customers to communicate with you via text message in just one click. Instead of sending customers to cumbersome Contact Us pages or on a search through customer service phone numbers, they can reach out to your business right in the window they found it in.

          Booking Services and Appointments

          Customers are also unwilling to wait for days or weeks to schedule appointments. They want to see what time blocks are available and easily make a booking without adding extra steps to their to-do list. Using the Bookings tool, you can link your preferred scheduling provider with your Google My Business listing to accept on-demand appointments with ease.

          Management Benefits

          Juggling the needs of multiple locations puts significant strain on a small business team. One of the top management benefits of Google My Business is a large suite of tools for managing multiple locations. Using robust batching tools, you can create listings for different neighborhoods and make sweeping, cross-location updates with the click of a button.

          Google My Business FAQs

          • How do I contact Google customer service for help with my Business Profile?

          In the bottom left-hand corner of your Google My Business dashboard is a “Support” link. You can search their helpful database for quick answers, or click the “Need more help?” button. After briefly describing your problem, you can request a follow-up call or email from a customer service team member. There is also a massive community available on Google My Business forums. You can quickly ask questions of fellow business owners and tap into their knowledge.

          • Can I Get a Google My Business Certification?

          In addition to a massive knowledge and training base, Google also offers free specialized certifications to help bolster your expertise. Google packs a great deal of information into a 45-minute block consisting of six courses and a final assessment.

          1. Navigate to the Google Skillshop at https://skillshop.exceedlms.com.
          2. From there, select “Explore Courses to Get Started.”
          3. Google offers a plethora of training courses for each product in their suite. Scroll to “Google My Business.”
          4. Select the “Google My Business Basics” course.
          5. Click the first module. If you’re not logged in, you will see a prompt to do so. Once you’re logged in, you can begin the course at your leisure.
          6. Once you complete each of the six modules and pass the assessment, you’ll receive a special certification badge.
          • How do I set up a Google My Business Ad? Google My Business offers several methods for creating robust advertising campaigns. Increase visibility of your local business by using Smart campaigns or leveraging your pre-existing Google Ads account.

          Smart campaigns take a few key tidbits from your business listing to create a customer-attracting ad in minutes. You can easily throttle your budget and pay only when leads visit your website or dial into your business.

          Similarly, you can link your Google My Business listing to your Google Ads account for even more powerful campaign creation tools. To tie the two accounts together, you’ll need to navigate to the “Settings” panel in your Google My Business account. Here, you can review your preferred email address. Ensure you are logged into both platforms using that account, or log in to your Google Ads account to add a new user.

          In the “Ads & Extensions” tab of your Google Ads account, click “Location extension.” A screen will pop up where you can select any Google My Business listings that are tied to your account.

          • How much does Google My Business cost?

          Google My Business is a free service, including the Website Builder.

          • What’s the best image size for Google My Business profiles?

          Google recommends a 1:1 square ratio for photos posted to your listing. The recommended resolution is 720 px wide by 720 px tall in either JPG or PNG format. Photos used in a Post (like an offer or event) should have a minimum resolution of 400 px wide by 300 px tall.

          • How do I add users to my Business Profile?

          Google offers three types of users for Google My Business profiles: Owner, Manager, and Site Manager. Each type of user comes with varying functionalities, so make sure to review the capabilities of each role before assigning them.

          In the menu on the left-hand side of your dashboard, click “Users.” From there, you will have the opportunity to “Invite New Users.” Type in the email address of the person you would like to add. Select the role of the new user and click “Invite.” Invited users will receive an email to their inbox.

          • How can I receive Google My Business updates?

          Google will send notifications on a variety of happenings, including new reviews and photos added to your listing. From your Home dashboard, click “Settings” in the left-hand menu. Select your preferred language and email address to receive notifications.

          • Does Google have any Google My Business forums?

          Google My Business is backed by a vibrant community forum of small business owners just like you. Post questions and engage with other users to help troubleshoot their problems. You can find the forum by clicking here, or in the “Support” section of your dashboard.

          • My account has been suspended, what can I do?

          Remain mindful of Google My Business content and conduct policies. If you are in violation of these guidelines, Google will suspend your account. If you find yourself in this unfortunate situation, simply petition for reinstatement using their Reinstatement Request form.

          • How do I change my address?

          Moving locations? No problem. Google My Business makes it easy to update your physical address. In the “Info” tab on your dashboard, click the address field marked by a map pin. Enter your new address. Google will attempt to pinpoint your location on the map. If the placement is inaccurate, you can drag the pin to clarify placement. Click “Apply.”

          • My business is temporarily closed, how do I update Google My Business?

          In the menu on the left, select “Info.” Click “Close this business on Google” to expand the menu options. Here, you can select “Mark as temporarily closed.” Bear in mind that users can also report your business as closed, at which point, Google will send you an alert.

          • Can I hire an agency to manage Google My Business?

          There are many types of agencies available to help optimize your Google My Business listing. However, the most important project you can delegate is the collection of online reviews. Over 80% of customers trust an online review just as much as the word of a close friend, and businesses that fail to collect a powerhouse slate of reviews risk losing significant sales. Platforms like Podium can help you implement a system for automating your online review strategy, ensuring that your search engine ranking skyrockets in popularity.

          • Where can I find the Google My Business link?

          On your Home dashboard, click “Get more reviews.” Click to copy this link to share it with your customers.

          • How do I transfer ownership of Google My Business?

          If the main account holder leaves the business, you can transfer primary ownership to another user. From your Home dashboard, select “Users.” Click the box beside the name of the user to whom you’d like to transfer ownership. Only the Owner of the listing has administrative roles for transferring the listing to a new person.

          • Can I get a Google My Business email address?

          For a monthly fee, you can set up professional email addresses featuring your company’s domain name. For example, [email protected] Navigate to GSuite to sign up for this additional service.

          • How do I delete a Google My Business profile?

          As discussed, Google populates unclaimed business listings via a variety of available data on the internet. Although you might not be able to fully delete your listing from public view, you can mark a business as closed or remove a listing from your account. In the menu on the left-hand side of your dashboard, click “Info.” Here, you can click “Close or remove this listing.”

          • How do I fix a duplicate listing?

          Google’s verification tools are vigilant in uncovering duplicate listings before they are published. However, if you do find a duplicate listing, there are steps you can take to have it removed. If there is a duplicate listing within your account, click “Account Summary” from your Home dashboard. Next, click “Duplicate locations.” Click the location you’d like to remove, followed by “Delete this listing.”

          If you stumble across a duplicate in Google Maps or in a Knowledge Panel, click “Suggest an edit.” Mark the location as “Place is permanently closed or has never existed.” Select “Duplicate” as the reason.

          • How do I link Google My Business to Facebook?

          Google automatically identifies Facebook accounts associated with Google My Business pages. Make sure the details on both pages are exactly the same.

          • Can I verify Google My Business by phone?

          Google is at the helm when it comes to deciding how your business can verify your account. Since Google dispatches a postcard directly to the business location, this is the default method for verification. For businesses able to verify by phone, you’ll see the “Verify by Phone” option when you request verification. If this option is unavailable, you’ll have to use good old fashioned snail mail.

          • Can I hide my address from my Google My Business profile?

          Yes. There are many reasons why a business may want to hide their address, such as home businesses or service-based businesses without a brick and mortar location. When creating your profile, you have the option to “Hide my address (it’s not a store).” If you need to hide your address after the fact, click “Info” from the Home panel of your dashboard. Click “Address.” Here, you can indicate that you deliver goods and services to customers at their locations. Click Save.

          • Help, my Google My Business reviews are not showing up!?

          There are many reasons why Google may choose not to display a review. Some common reasonings include violation of Google policies, reviews written by employees, reviews streaming in from identical IP addresses, or reviews that are a verbatim copy+paste from other platforms.

          Источник: https://www.podium.com/article/google-my-business/

          Comments

          1. Sir, from where i can purchase your Ca final direct tax summary book for May 2019??

          2. I guess it depends on your balance. I couldn't. At least with my income. But I know some people could.

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