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instagram business account sign up

1. Download the app · 2. Create an Instagram account. · 3. Set up a business profile. · 4. Complete your profile. · 5. Start posting content! Step 1: Sign Up · Step 2: Add a Profile Picture · Step 3: Complete Your Profile · Step 4: Link Your Account to Your Facebook Business Page · Step 5: Start Posting! On Tuesday, Instagram introduced a set of new features to allow business owners to better engage with customers using Instagram.
instagram business account sign up

Instagram business account sign up -

Instagram for Business: Everything You Need to Know

  • Instagram is a popular social media platform that can serve as a valuable marketing tool for your business.
  • You can create a business account on Instagram by first creating a personal account and converting it.
  • To get the most out of Instagram, use high-quality photos, respond to comments and use hashtags wisely.
  • This article is for small business owners and marketers who want to learn how to use Instagram for business.

Instagram is one of the most popular social media platforms, with nearly 112.5 million users in 2020. From gathering insights to selling products, Instagram keeps rolling out tools to help business owners succeed on the photo-sharing social media platform.

It's not too late to join and become successful on Instagram. With the right marketing strategy, businesses can promote products and services, boost their brand, and increase sales on Instagram. Here is everything you need to know about using it to market your business.

TipTip: When it comes to setting up Instagram for your business, you can create a new business account from scratch or convert your personal account into a business account. 

Creating a business Instagram account

How to create an Instagram business profile from scratch:

  1. Download the Instagram app for iOS, Android or Windows on your smartphone or tablet.

  2. Click Sign up.

  3. Enter your email address. It's a good idea to use your business email, or an email designated specifically for your business's social media accounts. You can also log in with Facebook if you already have a business account there.

  4. Choose a username and password.

  5. You have now created a "personal" Instagram account that can be converted to a business profile. Follow the steps below to convert your account.

How to convert a personal Instagram profile to a business profile:

  1. Go to your profile and press the three bars in the upper right-hand corner.

  2. Tap Settings, and select Switch to business profile. Instagram also recommends that you connect your business profile on Instagram with your business's Facebook page. Add details about your business, including your name, username, profile picture, website URL and a short biography. Be sure to include contact information so your followers can connect with you.

Instagram terminology 

To get the most out of Instagram, it is a good idea to be up to date on some of the social media platform's terminology.

  • Bio: This refers to the biography section in your profile. Businesses can also use their bio to include a call to action.

  • Direct messages (DMs): Users can privately communicate with each other through direct messages. If a customer has a complaint or question, it's best practice to chat with them via direct message to keep the conversation private. Direct messages are often referred to as DMs.

  • Filters: You can apply preset filters to your photos to enhance features and colors.

  • Follow: When you follow a user on Instagram, you'll see their content in your timeline. You can also view their Instagram Stories at the top of the application.

  • Followers: Your followers are people who will see your pictures in their timelines.

  • Hashtag (#): Similar to Twitter, a hashtag on Instagram is used to index words or phrases. When you click on a hashtag, you'll see other posts with the same one.

  • Highlights: A highlight reel of your Instagram Stories appears on your profile above your photo gallery and stays until you remove it.

  • Home: Tap the home button to land on your home screen, which is also your timeline or feed. Here you'll see photos from those you follow.

  • IG: IG is an abbreviation for Instagram.

  • Instagram handle: Your handle is your username. To mention a user on Instagram, you need to use their handle, which always starts with the @ symbol. 

  • Instagram Stories: Stories is one of the most popular features on the platform. These pictures and videos disappear after 24 hours. Read more about Instagram Stories below.

  • Tag: There are a few ways to tag people on Instagram, including in a photo's caption, in Instagram Stories and in photos. Use the @ symbol to tag someone in a caption or an Instagram story. You can tag someone in your photos before you post the picture.

How to use Instagram for business

Between posts, ads and stories, there is no shortage of potential marketing tools on Instagram. Now that you know how to build your profile and understand the common Instagram terminology, here's how to use Instagram to build your business.

1. Add professional-looking photos.

Instagram is a photo-sharing social media platform, so it's important to share visually pleasing content. Generic photos won't cut it. Take photos, edit them, and take the time to make sure you're creating a cohesive grid on Instagram. [Read related article: 12 Best Photo Editing Apps for Business]

To add a new photo, tap the camera button at the bottom of your screen. You can take a new photo or select one from your camera roll. On the next screen, there are multiple options to personalize your post. You can add a filter, tag other users, write a caption and add a location. You can also turn off comments on this page with the advanced settings. 

2. Use Instagram Stories.

Instagram Stories is one of the channel's most popular features. These photos and videos disappear 24 hours after they're posted. Instagram offers many tools that make it easy to create engaging and creative stories.

"Small businesses should leverage Instagram Stories to market their products and services, getting their messages to followers that otherwise might not see regular Instagram posts in their feed because of the latest updates to the algorithm," said Laura Kenat, content coordinator at Jo Chicago.

On Instagram Stories, you can post recorded videos, still photos, live videos, boomerangs (videos that loop back and forth), basic text, music and focused photos. You can also add stickers such as your location, the temperature, user tags and hashtags.

The stickers for polls, questions and sliding bars make it easy to interact with your users and get feedback. Some accounts use the questions feature to hold a weekly Ask Me Anything, which is a fun way to answer common questions.

Another way to draw attention to your brand is with Stories Highlights, which stay on your profile until you remove them.

3. Stream live videos.

In addition to Instagram Stories, users can take and stream live video that disappears – sort of like a cross between Facebook Live and Snapchat. You can give customers a live look behind the scenes of interesting aspects of your business, show products or answer live questions through the comments.

Once the video ends, it lives in your Instagram Stories for 24 hours. If you want a video to remain on your Instagram feed, you can upload a video you've taken or shoot one directly through the app to post. If you choose to shoot or upload a video, you can still add filters and change the cover.

4. Interact with other Instagram users.

As with any social media platform, it's important to engage and interact with your followers on Instagram. Here's how.

Liking: Liking is a simple way to connect with other users. To like a photo, either double tap the image or tap the heart button under the post.

Commenting: Next to the like button is a comment button – just tap it, and the app will take you to the comments page for that photo, with a text box where you can enter what you want to say. Hit Post when it's complete.

Mentioning: As on Twitter, you can use the @ symbol to tag other users in your Instagram comments or post captions.

Tagging: Instagram allows you to add tags before you post content. To do so, tap Tag People before sharing your photo, and then tap where in the photo you want to add a tag. The app then prompts you to type in the person's name to search for their account. Once you've tagged other users in your photo and shared the image, other users can tap on the photo to see the people who are tagged.

Direct messaging: To access Instagram Direct, go to the homepage and tap the button in the top right corner. Here, you can send private instant messages, photos and videos to other users. To send a new DM, tap the + button in the top right corner and select Send Photo or Video, or Send Message. Once you've sent the message, you and the recipients can message back and forth. Users who are not already following you will be asked whether they want to allow you to send them photos and videos before they can view your DM.

Earlier this year, Facebook, which owns Instagram, plans integrated Instagram messaging with Facebook Messenger. This allows you to connect with your followers on Facebook and Instagram through one application. 

5. Use hashtags.

Hashtags are a great way to help users find content on Instagram. Hashtags can include letters and numbers, but they can't contain any non-numerical characters. For example, #DaveAndBusters works as a hashtag, but #Dave&Busters does not.

Because users can both search for hashtags and click on hashtags they see in posts in the app, relevant hashtags can be a highly effective tool for getting noticed. However, make sure you're using the right hashtags for your brand.

Hashtags such as #nofilter (a photo that hasn't been heavily edited with filters), #selfie (a picture of yourself), and #tbt or #throwbackthursday (old photos) are popular on Instagram, but they may not work for you or your brand. It's a good idea to look at other established brands or even personal users and bloggers in your industry for examples of what hashtags to use.

Instagram allows a maximum of 30 hashtags in a post or comment, but that many would be excessive. The fewer hashtags you can use to get quality responses, the better. Using a lot of popular hashtags might earn you a lot of likes from other users, but it probably won't increase your following all that much, and the interactions you get will likely not be from people who are interested in your brand but rather those who just saw and liked your image.

Once you understand hashtags, you can branch out and experiment to find which ones work best for your brand. It's also smart to create a custom hashtag for your business or even an event you're hosting. This way, customers can follow along with an event, even if they aren't there in person.

6. Advertise on Instagram.

Like on other social channels, businesses have the option to advertise on Instagram. There are three formats for advertising:

  • Photo ads: These look like regular photo posts, but they have a Sponsored label above the photo. They also have a Learn More button in the bottom right corner under the photo.

  • Video ads: Like the photo ads, these look like regular video posts, but with a Sponsored label on top.

  • Carousel ads: These ads look identical to photo ads but feature multiple photos that users can swipe through.

All three ad formats appear in users' home feeds. These ads support four objectives: video views, click-throughs to your website, mobile app installations and mass awareness. [Need help with your Instagram marketing? Review our best picks for social media marketing tools]

7. Sell products on Instagram.

In November 2020, Instagram added the Shop tab, which allows users to discover and purchase products from brands directly through the app.

All that's required to complete a transaction is your name, email address, billing info and shipping addresses. Facebook, Instagram's parent company, will then save that data for future transactions. Users can pay via Visa, Mastercard, American Express, Discover and PayPal.

Small businesses can also take advantage of Shoppable posts to sell products through Instagram. A business simply creates a product catalog connected to their account. Then you tag the product, similar to how you tag a person in a post. To create a shoppable post you must have a business account and you must sell physical goods that comply with Instagram's merchant agreement and commerce policies. You can create your catalog through Facebook, Shopify or BigCommerce. 

Key takeawayKey takeaway: To maximize Instagram for your business, be sure to interact with other users, use hashtags thoughtfully, post quality photos and use Stories.

Other Instagram tips and tricks

To get the most out of your Instagram account, keep these tips in mind.

Links don't work in Instagram captions. The only place you can share a working link that takes users to a website is in your profile. Links don't work in captions or photo comments, so if you're trying to direct people to a specific webpage, you can change the default link in your bio to that page and note in the caption that the link is in your profile.

Make sure your posts relate to your brand. It can be tempting to share photos of food, fashion and animals because they're popular on the platform. But if your business has nothing to do with those things, it could make you look disjointed and confuse your followers.

Run giveaways and promotions. Post an image advertising your giveaway, sale or contest, and ask users to repost that image with a specific, custom hashtag to enter. You can then search that hashtag to see who has reposted it and pick a winner. Promotions like this allow your customers and followers to market your brand for you by talking about your promotion on their personal pages, and it drives more people to visit your profile. If you do decide to run a contest or sweepstakes, though, make sure you're following rules and guidelines.

Respond to other users' comments. When people comment on your photos, reply to them. Interacting with customers and followers shows you are paying attention and care about what they say. They'll be more likely to continue following you and interacting with your pictures if they feel like they matter.

Embed Instagram posts on your website. From the desktop version of Instagram, you can get an embed code to add specific images and videos to your company's website. This shows visitors that you're active on Instagram and can help you gain more followers. Just select the photo you want to embed, click the ellipsis button in the bottom right corner, and select Embed. This pulls up a box with the embed code and gives you the option to display the caption. From there, copy and paste the code where you want it to go on your website.

Use Instagram influencers to promote your business. Influencers are people who have large followings on Instagram. You can pay influencers to market your products to their followers in a natural way. These sponsored posts typically are subtle and don't look like ads. This is helpful because people typically hate advertisements.

Share posts directly to your story. With this feature, small businesses can interact with their followers while promoting their products or services. If a client posts a photo of your product, you can share the post directly to your story to highlight the product and your client.

Use polls and other features in your stories. Instagram offers many interactive features that you can use to build online conversations and relationships. For instance, you can use the interactive questions sticker in Instagram Stories. This feature lets followers submit questions for you to answer. This is a fun and simple way to interact with your followers.

Use IGTV. IGTV is a feature that shows long-form, vertical videos. IGTV is available in a stand-alone app and within Instagram's app, and each video can be up to an hour long. If you get creative, you can use IGTV to market your business in several ways, including by hosting FAQ sessions and conducting how-to chats. Check out our guide for more ways to use video marketing on social media.

Use Reels. Launched in August 2020, Reels are one of Instagram's most recent updates. Reels are short-form videos (no longer than 15 seconds) that you can edit with audio, effects and creative tools. You can use Reels to feature new products, highlight your employees or recent work, or engage directly with customers.

Additional reporting by Kiely Kuligowski. Some source interviews were conducted for a previous version of this article.

Источник: https://www.businessnewsdaily.com/7662-instagram-business-guide.html

How to Make an Instagram Business Account

If you’re looking to promote your business on Instagram, you’ll want to make sure you’re set up with an Instagram Business account. An Instagram Business account is one of two Instagram Professional accounts, which offer additional tools for both businesses and creators.

In this article, we’ll explain how to get the most out of Instagram for your business with a Professional account. We’ll dive into:

  • The benefits of an Instagram Business account
  • How to switch to a Professional account on Instagram
  • How to set up your Instagram Business account
  • Instagram Business categories
  • How to remove Business from your Instagram account

Instagram Business account benefits

Why switch to an Instagram Business account? Doing so will unlock a whole set of features that are unavailable with a Personal account. These include:

  • View insights: Learn about your followers and see how your posts are performing. Easily see which content performs the best, find out what time of day your audience is the most active, and more.
  • Run ads: Create promotions to reach new audiences and build your business. Making an Instagram Business account lets you start using Facebook Ads manager to run targeted ads.
  • Manage your account from a computer: Link your Facebook and Instagram Business accounts to post to Instagram from a computer, view insights, and more.
  • Add an action button: Make it easier for people to get in touch with you or take the next step. With an Instagram Business account you can add a call-to-action button right at the top of your profile.
  • Showcase your industry on your profile: Instagram Business account holders can share their industry right on their profile. We’ll dive into Instagram Business categories later on in this post.

How to create an Instagram Business account

Switching to a Business account on Instagram is easy. In this section we’ll show you how to do it. First, we’ll show you how to switch to a Professional account. Then, we’ll help you get your Instagram Business account set up.

How to switch to an Instagram Professional account

Ready to turn your personal Instagram account into an Instagram Business account? Here's how in 4 steps.

  • Step 1: Go into Settings in your Instagram account
  • Step 2: Tap on "Account"
  • Step 3: Tap "Switch to Professional Account"
  • Step 4: Select "Business"

Note: If you’re interested in a Creator account, you’ll select "Creator" in step 4. Creator accounts are a good option for public figures, content producers, artists, and influencers. With a Creator account you’ll also have access to insights, ads, and more flexible profile controls.

How to set up your Instagram Business account

Once you’ve selected to switch your Instagram account to a Business account, it’s time to get your Business account set up. There are a few things you’ll need to do:

  • Connect your Facebook page. This step is optional. But if you already have a Facebook page for your business, you can connect it. This’ll allow you to do things like share an Instagram post or Story to Facebook. Plus, it’s a necessary step if you want to be able to manage your Instagram account from a computer.
  • Select a category. You’ll be asked to select a category that best represents your business. Recommended categories include Personal Blog, Product/Service, Art, Musician/Band, Shopping & Retail, Health/Beauty, and Grocery Store. We’ll talk more about Instagram Business categories in the next section.
  • Add contact info. How can customers get in touch with you? Add an email, phone number, and address. Don’t worry, you can always choose not to show your contact info if you aren’t comfortable with it.

And that’s all there is to it! Note that if you are turning an old Personal account into a Business account, you’ll only start to see Insights for new content that you share going forward. If you go back to a Personal account you’ll lose any insights from your time with a Business account.

Instagram Business categories

As we mentioned in the previous section, when you create your Instagram Business account, you’ll need to select a category. The category you choose will be displayed on your business Instagram profile and should help tell the story of what your business does.

The recommended categories are Personal Blog, Product/Service, Art, Musician/Band, Shopping & Retail, Health/Beauty, and Grocery Store. But those are just the tip of the iceberg when it comes to the full list of Instagram Business categories.

There are Instagram Business categories for a huge variety of businesses, from Real Estate Agent to E-commerce Website to Petting Zoo. Just type in terms related to your business to find the category that best suits you. And don’t worry! You can always come back and update the category if you change your mind.

How to Remove Business from your Instagram account

If you’ve already created an Instagram Business account and you’d like to go back to a Personal account, that’s easy to do. Here’s how:

  • Step 1: Go into Settings in your Instagram account
  • Step 2: Tap on “Account”
  • Step 3: Tap “Switch to Personal Account”
  • Step 4: Confirm

Note that if you do switch from a Business account back to a personal one, you’ll lose all of the content and insights from promotions you ran on your account. Additionally, you’ll no longer be able to view insights for existing and future posts and Stories.

What's next?

Once your Instagram Business account is set up, what’s next? Well, it’s time to start creating content, of course! To learn more about how to create content that drives engagement and gets results, check out some of the other content on our blog:

Are you using an Instagram Business account? What are your favorite features? Let us know in the comments!

Источник: https://animoto.com/blog/video-marketing/instagram-business-account

Why and how to set up your Instagram business profile

When Instagram first launched, personal and businesses had a single Instagram profile format. There were no bells and whistles, just a basic bio and your Instagram feed.

Social media really does change quickly, because in 2016, Instagram introduced business profiles. And since then, the new profile has introduced a new way of social marketing.

And the benefits of Instagram business profiles have been significant.

Since the start of business profiles, contact buttons were born, Instagram shopping became more prominent, the platform launched its own analytics. And now everyone, from corporations to startups to influencers, has an Instagram business profile.

By the end of this article, you’ll understand why you should consider an Instagram business profile and how to set up one up.  Let’s get started!

Learn how to develop and implement your Instagram marketing strategy today.

Get the Guide

Why create an Instagram business profile?

If you’re a brand looking to create a following on Instagram and use the platform strategically, you need an Instagram business profile. That’s because there are features to a business profile that that improve usability as a brand.

Let’s dive into a few of the biggest benefits of using an Instagram business profile versus a basic personal profile.

1. You’re taken more seriously

Take a look at the differences between the two Instagram profiles below. You’ll probably notice a few of key differences.

instagram business profile - instagram business vs personal

Ignoring that fact that our Sprout Social business profile has Story Highlights and my personal profile doesn’t (that feature is available on all profiles), what Instagram business profiles have that personal profiles don’t include:

  • An industry/niche
  • An address
  • A contact button right on the profile.

Having more information and a quick contact button gives your business profile a more professional look. And it offers even more ways for your audience to get in touch with you.

Because the differences between the two types are so obvious, Instagram users can automatically tell when a profile is for a business or content creator, and it provides a greater sense of trust.

Another way to build trust is to post and engage consistently on Instagram. But publishing content and engaging with your audience are just two parts of an Instagram marketing strategy. Download our comprehensive guide to learn how to reach your goals on Instagram.

2. You get access to analytics

This is a big one. Switching to an Instagram business account gives you the ability to access built-in insights about your account and its performance.

instagram business profile - instagram analytics

You’re able to take a look at your post performance, follower activity and audience insights. While this information isn’t extremely in-depth, it’s a great glance at your account success and can give you a basic understanding of how well your content is doing.

And for more details on your analytics, you can always take advantage of Sprout Social‘s analytics options.

3. You can add links to your Instagram Stories

Instagram is infamous for its inability to link directly to blog posts and landing pages from your posts, hence the popularity of “link in bio” and tools designed to collect all your recent or important links on one Instagram-accessible page. However, accounts that have more than 10,000 followers gain access to swipe up links within Instagram Stories, but only if that account is an Instagram business profile.

While it might take awhile to get your Instagram account to 10,000 followers, if you create a successful Instagram strategy, you’ll be linking content in your Stories in no time. Using Story links is a great way to highlight your latest content, highlight short-term deals or resurface timely content and products based on what’s trending.

4. You can take advantage of Instagram advertising

Instagram ads and promoted posts are created through Facebook’s ads manager, which means you must have an Instagram business profile that is attached to your Facebook Page to be able to create Instagram ad campaigns.

To help generate leads, increase conversions and get to that 10,000 follower threshold more quickly, your brand should be taking advantage of Instagram advertising. If you’re struggling to increase your reach and overcome some of the challenges brands face from the Instagram algorithm, paid ads can help you target key audiences.

5. You can schedule your posts ahead of time

Another major Instagram update that’s now a few years old, but had significant value for marketers was the ability for users to automatically schedule their posts instead of having to just schedule a reminder to manually post content.

However, the ability to use a third party tool like Sprout Social to schedule your content ahead of time is only available with Instagram business profiles.

instagram business profile - schedule posts ahead of time

So if you want to make your social media management easier, do yourself (and your marketing team as a whole) a favor and switch to an Instagram business account. With a tool like Sprout, you’ll be able to get a more complete picture of your upcoming content calendar and it will be easier for everyone who contributes to this content to collaborate.

6. You can tag products in your posts

Finally, another great perk that’s only available to business accounts is the ability to turn your feed into an online shop.

Tagging products and turning photos into shoppable posts is a great way to open an entirely new revenue stream for your brand, but you have to switch to or set up your profile as a business account first. Considering that 46% of users make a purchase after seeing a product on Instagram, and even more do further research on that product after viewing, it makes sense to facilitate this type of browsing as much as possible.

How to switch to an Instagram business account

Now that you know the benefits, are you ready to switch your account over to an Instagram business profile? Let’s walk you through the process so you can start taking advantage of these great perks.

Step 1: Go to your Instagram account settings

Go to your profile, then tap the hamburger menu in the top right corner of the app. Tap Settings and then tap Account to get started.

Step 2: Switch to Instagram professional account

Once in the account settings, you’ll see a blue call-to-action at the bottom of the page for you to Switch to Professional Account.

Tap that to move forward with your big switch.

instagram business profile - your account settings

Step 3: Choose a Business account

Selecting Business will allow you to start gathering impressions, reach, and video views within your reporting insights, as well as schedule content ahead of time using third party tools like Sprout Social.

Instagram recently rolled out a new type of business account – an Instagram creator account. These are more specifically for influencers, public figures or other types of content producers, whereas a business account is better for brands and businesses that sell a product or service.

instagram business profile - creator vs business account

This is a part of Instagram’s effort to further separate influencers and businesses, making it more obvious for its users when a partnership is an influencer promotion rather than an ad.

The tools surrounding a creator account are slightly different from those accessible in a Business account, but they were created with influencer marketing in mind. There are also more features surrounding messaging and profile flexibility.

The core business profile features are still available, including shoppable posts. This means influencers will be able to tag the products they’re recommending directly within their Instagram posts, offering even more streamlined shopping for all parties involved.

If you plan to partner with businesses asan influencer, you’ll want to create an Instagram creator account. If not, including if you plan to partner with influencers to promote your products or services, you’ll want to create an Instagram business account.

Step 4: Connect your Facebook Page

If you’re moving forward in creating or switching to a business profile, your next step is to connect your Facebook Page. You must have admin access to your business Facebook Page to take this action.

Once you confirm which Facebook Page you want to connect, your business profile is ready to go!

instagram business account - connect your facebook page

If you’re switching to a creator profile, all you need to do is select a category for the type of creator you are.

instagram business profile - choose your creator category

How to switch back to a personal Instagram account

If you decide an Instagram business or creator account isn’t for you, it’s possible (and extremely easy) to revert right back to a personal account.

You can also switch between business and creator accounts to find the one that makes the most sense for your brand.

All you have to do is head right back to your account settings, and this time the blue Switch to Professional Account call-to-action will be replaced with two different options: Switch to Personal Account or Switch to Creator Account.

instagram business account - switch back to personal account

Start taking advantage of Instagram business profile tools

Ready to ramp up your Instagram marketing strategy? By switching over to an Instagram business profile, you gain access to so many more great brand tools and perks, allowing you to really wow your audience on the platform.

To learn even more about the power of Instagram for your business, check out our guide to organic Instagram strategies that work.

Chloe West

Chloe is a digital marketing manager and freelance writer, focusing on topics surrounding social media and digital marketing. She's based in Charleston, SC, and when she's not working you'll find her at brunch or hanging out with her son. Follow her on Twitter @ChloeWest28.

Read all articles by Chloe West

Источник: https://sproutsocial.com/insights/instagram-business-profile/

How to get data for an Instagram Business account from Instagram Business API without login?

I have been approved for Instagram Business API and only use to call data from Insights, which is working fine for logged in users.

I am trying to get basic data from API for IG accounts accounts that a user doesn't own, such as followers, following, posts, post likes, post comments, post caption, post date.

Tried what it says here: https://developers.facebook.com/docs/instagram-api/business-discovery/:

And this is the error we got:

I can't find anywhere in the documentation on how to do this, but before anyone says it's not possible, there are two websites that I know already do this right now: https://www.owlstat.com and https://web.stagram.com

I thought maybe they could be also doing this https://www.instagram.com/web/search/topsearch/?context=user&count=0&query=bluebottle but that's not a long term solution.

Hope someone can help! Thanks.

Источник: https://stackoverflow.com/questions/54085814/how-to-get-data-for-an-instagram-business-account-from-instagram-business-api-wi?rq=1

How to create an Instagram business account

Most of us already know how to create Instagram account for our personal use, but when it comes to an Instagram business account, does the set up go the same way? How should we organise our Instagram business profile, and how can we keep it separate from our personal accounts? Here, we'll investigate how to create an Instagram business account so that your business can benefit from this massively popular social network too.

How to set up Instagram Business Account

Making the move to an Instagram business account is straightforward, so here's a step by step introduction to setting up your Instagram business profile in moments.

1. Switch to Instagram business profile

Log into your personal Instagram account to start this process. If you don't have an account, you'll need to create an Instagram account to get started.

Once into your Instagram account, simply open your account settings which you'll find in the cog at the top right of your screen when looking at your profile. Near the bottom of the menu you'll find the option to 'Switch to Business Profile'. Choose this to find out how to create Instagram business account.

2. Set up your profile

Once you've pressed the option to switch to a business profile, you'll see a request to connect your Instagram account to your Facebook page, with a blue link to 'view features'. This is how to create Instagram account for your business.

In this menu you'll be able to connect to your Facebook page, which is the best place to start. You'll be asked which Facebook page you want to connect to; note that you can only set up an Instagram business account for pages which you administer yourself. You may only connect one Instagram business profile with each Facebook page.

From here, you can pull down contact information such as your customer service telephone number, your street address and your email contacts. You need to add at least one contact feature in order to create your Instagram business account.

3. Check your new Instagram business profile

Once you've finished setting up your account, you can switch back to your personal account and navigate to your new Instagram business account to see how it looks from an outsider's point of view. Try tapping the 'contact' button to see what sort of interaction options are available to your visitors.

Make sure you are only providing the relevant information at this stage. For example, if you are a fully online business, your customers won't need to get directions to your address, so you can go ahead and remove your location from the contact options. If you don't really use the phone number for business, you can choose to switch it to text message only within your Instagram business profile settings.

4. Check out Instagram for business features

Now you know how to create Instagram business account, you also need to manage it well too. There are a few features which set business accounts apart from standard user accounts, and some of these can be very useful to you in getting the most from your new Instagram business profile.

  • Insights: You'll find the insights button at the top of your business profile next to the settings icon. Here you can see impressions, reach and clicks to your website, which are updated on a weekly basis. This feature also tracks your engagement metrics on a post by post basis, so that you can tailor what you're posting to get more from your channel.
  • Promote: Posts in Instagram can be boosted in a similar way to those on Facebook. This is not the same as running an ad, which you could also consider doing, but is a way to ensure more people see the content that you've posted.
  • Profile: Your Instagram business profile looks and feels different to the generic user account, which is a good thing. It allows users to find out about your business, to get directions or contact information for you and to click shoppable links directly.

Take some time to get to know your new Instagram business account, so that you can set in place a powerful strategy to maximize your impact on this busy social channel.

So, now you know how to create Instagram business account and how to manage it too, but one question remains; should you?

Should you switch to business account?

With more than 800 million users and 500 million active each day, Instagram is by far the biggest and busiest social sharing network on the planet. But are there real advantages to switching to an Instagram business profile, or could you just promote your business through a standard account instead? Let's find out:

Pros of switching to an Instagram business account

Some of the real advantages of working with a business account include:

  • Getting found more easily: Prior to Instagram business profiles being included in the platform, the only way your customers could find or contact you was by visiting your page and clicking the link to your website. The new profiles make it much easier for people to find you, contact you and, of course, buy your products. Useful analytics: In the past, the only way to draw down analytics from Instagram was through third party apps. With the new Instagram business profile, you can monitor your posts, clicks, engagement and reach all in one simple place. This will help inform your activity on Instagram and allow you to spend your time on the most productive activities.
  • Paid ad options: Alongside the roll out of business profiles, Instagram have beefed up their ad options too. When you hit a post on your business account, there is an option at the bottom to 'promote' that post. From here, you can add a call to action button, target specific audiences and choose when the ad should be run. Both boost posts and paid ads are possible with the powerful tools built into Instagram.
  • Links on Stories: Now business Instagram accounts who have at least 10,000 followers can add links into their Stories. Stories act like promoted posts, appearing at the top of your user's news feed and encouraging engagement, so having active links to products or your website here is gold dust.

You must admit, there are some pretty powerful reasons for knowing how to create Instagram account for your business, many of which could see your enterprise drawing in new customers and new opportunities. But is that the whole story?

Drawbacks of the Instagram business profile

As with any new features, there are also some drawbacks to owning an Instagram business account. Here's what you need to be aware of when thinking about how to create Instagram account for your company:

  • Facebook requirement: In order to set up a business account on Instagram you also need to have an existing Facebook page for your business. However, the majority of businesses already make use of Facebook, and if you don't, then you probably should.
  • Engagement problems: Instagram is owned by Facebook, and just like Facebook, they want you to pay for ads. While they are fairly tight lipped about how their post visibility algorithm works, some users have reported a negative impact on their engagement as a result of switching. The data on this is limited at this stage, but it's worth keeping in mind if you're not a business willing to pay for your exposure.

So now you know how to create Instagram business account functionality, and how to use it, as well as whether it's a good idea for you. Will you make the switch?

And the winner is?

Right now, more than 15 million businesses are already using an Instagram business account, so in order to keep up with the competition, it makes sense to make the switch. It seems there will be no going back to the chronologically organized platform it used to be, and with all the massive benefits to switching, it makes absolute sense to adapt to the changing landscape.

Social marketing has the real potential to have a positive effect on your bottom line, with 75 per cent of businesses stating a significant or some positive return on investment, and thanks to these new business profiles, Instagram is set to be a real contributor to your profits. Our clear winner is the Instagram business profile, so make the switch today and let us know how it works for you!

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Shanoon Cox

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Источник: https://filmora.wondershare.com/instagram/how-to-create-instagram-business-account.html

Switch to business account instagram

switch to business account instagram To switch your profile to a Business account: Go to your profile and tap in the upper right corner. Next, click on “Account”. Oct 13, 2020 · To change your Instagram account to a business account, you’ll start with the steps we followed to check your account: Go to your account and tap the three lines in the upper-righthand corner. This video is about how to fix can't switch to business account on instagram. 7) Log into Instagram again and click on Next when prompted . If you have facebook Apr 01, 2020 · Anyone can switch to a professional account on Instagram. Now follow the instructions at Connect an Instagram account to a Facebook Page to finish setting up your business profile. Choose a username for your new Instagram business account. Why do we need to switch Instagram accounts? Sometimes users may have more than one Instagram account. ” Then select either “Switch to Personal Account” or “Switch to Business Account. Select the account you’d like to switch to. Here’s how to switch between multiple Instagram accounts using the app: Open your Instagram app. Aug 03, 2019 · Step by step guide to switch to a creator Instagram account from a personal Instagram account. Step 2: Tap on "Account". Aug 05, 2016 · To switch between them, tap the username on the top bar and choose the account you want to use from the dropdown menu. Creator accounts are a good option for public figures, content producers, artists, and influencers. Go to your Instagram account and click on the Settings option. Once you click “Done” please wait for the final confirmation screen. Tap Settings. Tap on “account” and then on “switch to business Nov 10, 2021 · In the Instagram app, go to your profile, and then select the menu in the top right. 1. Once you find it, click on that to switch to a Creator Account. 7. It will hardly take a few seconds to switch to a Creator Account. Oct 25, 2019 · Step 1: Go into Settings in your Instagram account. 2) Tap on the three line icon in the upper Jun 29, 2020 · To set up an Instagram Creator account or switch from a Business account: 1. Instagram profiles contain four sections: username, name, website, and bio. Oct 08, 2020 · Professional Instagram accounts are free of charge, you can convert an existing personal Instagram account to a professional account, and you can switch back at any time. The Instagram account switching let you open 2 Instagram accounts on the same device without cloning it. Mar 25, 2021 · Download the Instagram mobile app on iOS or Android and select “ Create New Account ”. Click the 'Profile' ico and swipe to the left. Sep 28, 2020 · If you want to switch to a creator account, you can do this pretty easily. 3. Instagram will ask permission to manage your Facebook pages. Go to your Instagram app, click at the Menu button (the three lines button) at the upper right corner. ” Then connect your Facebook business page. 7) Tap on Next. May 21, 2021 · Set Up a Business Account on Instagram. Now that you have your account set up, you need to go to settings to change your Instagram into a business account. Go to your profile. To connect your account: Add the Instagram Feed app to your site. And with so many additional tools and features available it’s no wonder so many people are opting for business and creator accounts on Instagram. You can connect your instagram business account to facebook. Now you see the Menu pop-up screen. Next, follow the steps provided to set up your business profile. Feb 20, 2018 · To use Instagram for business, you have to connect your account to a Facebook business page. 1) Go to your profile page. Next, go to your account settings. Do you have a professional account on Instagram? If not, here’s how to make your Instagram a business account. Select a Category for May 01, 2021 · If at any point you want to switch your account type again, go to Settings > Account and tap “Switch account type. May 26, 2017 · Creating a Business Instagram Profile. ” How to switch your personal Instagram account into a business profile. Show me how. But there are some big Oct 13, 2020 · To change your Instagram account to a business account, you’ll start with the steps we followed to check your account: Go to your account and tap the three lines in the upper-righthand corner. The main differences between the Instagram creator vs. All that you have to do to change your business category on Instagram is log in to your Instagram business account, click “Edit Profile,” scroll down to the business category section, and select a new business category May 22, 2021 · Luckily, setting up an Instagram business account is free and easy. Experiment and observe. 8) You're all set! Facebook will now show a connected Instagram Business account . Having a professional account also gives you access to contact buttons on your profile, so whether you have a physical address, a business email or a phone number, your Jan 22, 2021 · By selecting the account that Instagram suggests is best for you, you can’t really go wrong. SET UP YOUR INSTAGRAM BUSINESS ACCOUNT. From there, you’ll see a tab underneath Options that says, “Switch to Business Profile. Switch to an Instagram Professional account to access Instagram Insights and help your business grow. Choose “Settings” and see if you can switch to a professional account from this menu. Select 'Account'. Select Settings, and then select Account. They will improve your presence for multiple business accounts on Instagram and help you reach worldwide audience. " By choosing Switch to Business Account, you're effectively converting your Instagram Profile into an Instagram Business Profile. 8. Nov 12, 2021 · How to Convert from a Personal Account to Business Account (or Creator Account) The process is quite straight forward. You will be asked to review and change details about your business including hello guys this video all about how to change business account to personal account in instagraminsta : https://www. Aug 02, 2021 · 6) Click on Switch Now under the "Instagram Business Tools" option . The most valuable part of your account is your profile—it tells other Instagram users exactly what your business is, the services and products you offer, and where you’re located. ”. Click on the "Connect account" button. Jan 06, 2020 · Launch Instagram on your phone and login to your account. Oct 12, 2021 · Normally people only have one or two Instagram account but if you have miscellaneous accounts, you can also easily cast an account for accessible administration of your Instagram now. Tap Switch to Professional Account. Nov 10, 2021 · In the Instagram app, go to your profile, and then select the menu in the top right. Jul 21, 2021 · Go to your Instagram profile and tap the menu at the top right corner. Apr 22, 2021 · As a marketer, managing your company's Instagram is an important task. Click on “Switch Now” to change your Instagram page to a Business page. New pop up window will appear asking you to login again to your Instagram account. An Instagram business profile is the best way to promote your business on Instagram. Just head to your Settings > Account > Switch account type > Switch to Business Account or Creator Account. However, operating all the accounts from one desktop can be tricky. When you first start using Instagram to market your shop, take an experimental approach. Since 2017, switching between Instagram Jan 23, 2021 · For all the business Instagram account you create, in order to do promotions and build authority on Instagram, you can hire services of BuyTrueFollowers. Dec 03, 2020 · 10 benefits of an Instagram business profile. Jun 29, 2020 · To set up an Instagram Creator account or switch from a Business account: 1. Switch to a Business Account. Via your Instagram account: 1) Log into your Instagram account via your mobile phone . In order to fix this, you need to switch one of your existing business accounts to a personal account. 6) Tap on Next for Creator Account. Then click 'Account' and then 'Switch to Business Profile'. If there are any linked accounts you will be not transferring to your Buyer, you will remove them here. On the Set Up Your Business Profile page, review your business's contact information, make any changes and tap Done. Sync your Facebook business and Instagram accounts if you need to by following the instructions on the screen. Feb 03, 2020 · How to switch from a personal to Instagram business account Converting a personal Instagram to a business account is simple and easy. Tap the three horizontal lines in the top right-hand corner of your profile. Apr 05, 2019 · When you sign up for an Instagram account, it will be a personal profile by default. Aug 16, 2021 · How to switch accounts on Instagram. With a business account, you'll get access to business features and Instagram Insights. It’s free to have an Instagram business account, and there are no specific requirements in terms of followers or content. 5) Tap on Switch to Professional Account. From here, Instagram will guide you through Jul 15, 2020 · 3. In this post, learn the benefits of having an Instagram business account and how to switch from a personal to a business account. In order to change your personal account into a creator one, first go to your profile page. In that case, we can easily say that utilizing Instagram is a must for most of the B2Cs, if not for all of them. If you can’t, tap Account > Business. Mar 24, 2020 · If you want to switch to a creator account on Instagram, you have to follow these steps: Open your Instagram profile. Follow these steps to set up your business account. Select the Facebook page that you’d like to connect to your Instagram Business account. instagram. Once you have completed and checked off the above steps, let’s get your Facebook shopping catalog synched up to your Instagram business profile using one of two methods, depending on your preference. We're having trouble playing this video. Press the icon of your profile photo at the bottom-right of the screen. To switch your account to a business account, Go to your profile and click the menu icon in the top-right corner; Tap Settings ; Navigate to Account and tap Switch to Professional account Aug 02, 2021 · 6) Click on Switch Now under the "Instagram Business Tools" option . To launch your Instagram business account, you don’t need to be a social media #Pro. If you’d like, you can follow the steps to connect your business account to a Facebook Page associated with your business. Jun 16, 2021 · 4. Select "Switch Account Type" and choose "Switch to Business Account. Near the bottom of the menu you'll find the option to 'Switch to Business Profile'. Choose this to find out how to create Instagram business account. At the very bottom, click on “Switch to Professional Account”. We’ll cover all this below: How to create a new IG account that’s linked to your current one. 2) Tap on the three line icon in the upper Mar 03, 2021 · How to Set Up an Instagram Business Account. Instagram creator profiles are similar to business profiles, offering users exclusive features, analytics, and more. Open the App Market : Wix Editor: Click the App Market icon on the left side of your Editor. 4. Select Instagram Feed from the drop-down menu. Building an alternative Instagram account or numerous accounts is optimal for those who needs an Instagram business page. If you want to remove an account, Instagram offers an option right below Aug 16, 2021 · How to switch accounts on Instagram. For some accounts, the Switch to Professional Account option will be listed directly under Settings. To switch your profile to a business account: Go to your profile and tap in the upper right corner. Step 3: Tap "Switch to Professional Account". You’re all set, you’ve got an Instagram business account. Nov 11, 2019 · Instagram wants you to have a business account if you are a business. If you own 5 Instagram business accounts, you might not be able to switch your next account to a business account. Select “Account” and then “Switch to Professional Account”. While your page can’t be private if you switch to a business profile, having a private profile will make it extremely difficult to grow on Instagram. Aug 25, 2021 · On the Set Up Your Business Profile page, review your business's contact information, make any changes and tap Done. If you have not already set up a personal Instagram account you can start from scratch (from a computer or from an app on your phone) and simply indicate in the settings panel that you want to start an Instagram May 22, 2021 · Luckily, setting up an Instagram business account is free and easy. At the top right corner of the page, open the settings menu. On the surface, an Instagram business profile seems like it’s an exclusive club, but really, anyone can join up. Jun 05, 2019 · How to Switch to an Instagram Business Profile: Open your profile and tap the button with three lines in the top-right corner of the screen. The analytics, information on hashtags, and ability to boost posts to target a specific audience make this no contest. Tap 'Switch to Creator Account'. Nov 24, 2021 · Here’s how to switch your Instagram to a creator account. Mar 26, 2018 · The multiple users on one Instagram account feature allow the users to switch fastly and conveniently to access multiple accounts as compared to any other Dual Instance apps. Pick a category that best describes your business, then select Business. 2. Note: If you’re interested in a Creator account, you’ll select "Creator" in step 4. Oct 14, 2020 · How many Instagram business accounts can you have? You can have up to 5 Instagram business accounts per device. com/fb :https://m. Scroll up for instructions on how to switch to a Business Profile for Instagram. Once you are in settings, scroll down until you find the Switch to Professional Account selection. Once the process is completed, you will see a confirmation message. Feb 18, 2021 · Basis, the demographic of users on Instagram, businesses, create Instagram accounts. It’s a known fact that 80% of users follow at least one business account. Connect your Facebook page. Jan 12, 2021 · And your Instagram account is connected to your Facebook business page. Keep clicking through the options Instagram offers such as 'Business Tools', 'Contact Options', 'Reach Your Customers' etc until it asks you to 'Connect to Your Business Page'. Tap Continue. Learn more about how to switch on Facebook’s help page. Go to your profile and click on the 3-line icon at the top right-hand corner of the screen. Want to know how to switch to business account on Instagram? If you already have an Instagram account and want to change it to a business profile, it’s free and easy. Step 4: Select "Business". By next year this should be the case for all official Instagram partners and services, and personal accounts will not be able to access any analytics or scheduling platforms anymore. To change the contact information on file, click Edit Profile. 4) Then, tap on Account. 3) Tap on Settings. Press your username at the top of the screen. Go to your account settings and select “Switch to Creator Account. Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. com/1 From Instagram. Click the profile icon at the bottom right of the screen. Under “Profile” and “Security”, remove any credit cards or PINs on file. Swipe through the next 4 screens that explain the 7. Tap Settings > Account > Switch to Business Account. It appears as a vertical ellipsis in Android or a gear in iOS. Then, select Account. Tap “Settings” at the top. Make sure your profile is set to Public. Since 2017, switching between Instagram Create an account or log in to Instagram - A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family. hello guys this video all about how to change business account to personal account in instagraminsta : https://www. Tap Switch to Business Profile and select the Facebook Page you'd like to associate with your Business Profile on Instagram with. On the next page, scroll down until you see “Switch to business Jul 21, 2021 · Go to your Instagram profile and tap the menu at the top right corner. And that’s it! Jul 15, 2020 · 3. 5. Create and connect your catalog. business accounts. Here we share steps that would guide you to switch Instagram accounts on desktop. Instagram is a place where you can get in touch with millions and sell stuff to them. If you’re switching from a Business account to Creator account, click on Switch to Creator Account. Here’s our 30-second video tutorial to make things easier: Make sure your Instagram profile is set to public. com/1 May 17, 2019 · Whether you own a small business or have separate Instagram accounts for your five cats, you may be wondering how to easily switch between your accounts. Instagram will prompt you to **connect to a Facebook business page** (you need to have Admin access to the Facebook page) Choose a category for your profile/business. Not only does it present your brand in a more professional way, but an Instagram business account also offers features that will help you analyze and improve your Instagram marketing efforts. From here, Instagram will guide you through Sep 29, 2020 · Login to your Instagram account and go to settings. Follow the explanation pop-ups and then click on Done: 8. Note: Currently, a Business Profile on Instagram can only be connected to a single Facebook Page. First, click the hamburger menu in the top right-hand corner of your profile page and go to your settings. 6. Type "Instagram Feed" in the search bar. Click 'Settings' at the bottom. May 10, 2020 · This might change as Instagram is restricting third-party apps to use their new API, which is designed exclusively for business accounts. Nov 05, 2020 · Visit the "Instagram" page in the settings. com/1 Nov 16, 2021 · Once into your Instagram account, simply open your account settings which you'll find in the cog at the top right of your screen when looking at your profile. Statusbrew only supports connection with Instagram Business profiles and not the personal profiles. Since 2017, switching between Instagram Jul 06, 2021 · How to Change Your Business Email Address on Instagram Every business account allows users to add more information about their business, like a website, business emails, and other important details. Now, tap on “Business”. Editor X: Click the App Pane l icon on the top bar. Then, tap Settings and Account. Tap Account. Scroll to the bottom of Account, select Switch Account Type, and then Switch to Business Account. Access settings by tapping on the three lines in the top right corner of the screen. Log in to the Instagram Business profile that you will connect with Spotlight. How to switch to an Instagram business profile Feb 18, 2021 · Basis, the demographic of users on Instagram, businesses, create Instagram accounts. . Tap Menu icon (three horizontal lines) on the top right. Tap Switch to Professional Account and then Business. Now your Instagram profile is created. Mar 04, 2020 · Wondering if you should switch to an Instagram creator profile? In late-2018, Instagram announced that it was rolling out a new kind of Instagram account, created specifically for their MVPs: Instagram influencers and content creators. From the Settings menu, look out for the account option. Set up your profile. Nov 10, 2021 · Now business users and social media managers can also switch Instagram accounts on computer. And that’s it! May 26, 2021 · How To Create an Instagram Business Account. Private accounts can't switch to Business Accounts. Tap on the Settings gear icon. Here I’ll be sharing a step-by-step guide to get the account-switch done from a personal profile: 1. 2) Tap on Hamburger menu on top right side. Tap 'Settings'. Oct 21, 2019 · Click on the wheel widget on your profile and select “switch to business profile. Facebook Business Page, Twitter Account). In settings, find Account and tap Switch to Professional Account. Now complete your profile using the tips below. Click here. Then, click the three lines in the top right corner and open up your settings. So, if you already have an Instagram profile, here’s how to quickly switch to an Instagram Business Account: Go to your Instagram profile and tap the three horizontal lines in the upper right corner. Add your phone number or email (or use the contact information from another existing account) Select Complete Signup. Jan 22, 2021 · By selecting the account that Instagram suggests is best for you, you can’t really go wrong. Tap profile icon on the bottom right. Switching to a business profile requires connecting to the business' Facebook Page, which some fear, might limit post visibility in the future. Switching between these two professional accounts is easy and won’t cause you to lose any data or insights. Log in to the Instagram app; Select the Main Menu in the top right corner of If you find yourself in a similar situation and want to change your business category, then you can change it quite easily. Converting Instagram personal profile to business profile. Follow Instagram's prompts to set up your business profile. Simply log into your existing profile on Instagram and tap on the little cogwheel that represents the Settings menu. May 16, 2017 · While the new Instagram Business Tools can definitely help businesses grow, not all have rushed in to switch. Tap on the '3 line button' in the top right corner. Tap Business. facebook. Select “Settings” and then “Account”: Tap “Switch to Business Profile. The Instagram Business account has “ Insights ” in the setting where personal accounts there is no “ Insights ” option. In Settings, click on Payments. Then scroll down to the Apr 01, 2020 · Anyone can switch to a professional account on Instagram. switch to business account instagram

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Источник: http://1goalfreeeducation.com/tmpysrod/switch-to-business-account-instagram.html

: Instagram business account sign up

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Instagram business account sign up
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How to get data for an Instagram Business account from Instagram Business API without login?

I have been approved for Instagram Business API and only use to call data from Insights, which is working fine for logged in users.

I am trying to get basic data from API for IG accounts accounts that a user doesn't own, such as followers, following, posts, post likes, post comments, post caption, post date.

Tried what it says here: https://developers.facebook.com/docs/instagram-api/business-discovery/:

And this is the error we got:

I can't find anywhere in the documentation on how to do this, but before anyone says it's not possible, there are two websites that I know already do this right now: https://www.owlstat.com and https://web.stagram.com

I thought maybe they could be also doing this https://www.instagram.com/web/search/topsearch/?context=user&count=0&query=bluebottle but that's not a long term solution.

Hope someone can help! Thanks.

Источник: https://stackoverflow.com/questions/54085814/how-to-get-data-for-an-instagram-business-account-from-instagram-business-api-wi?rq=1

Instagram for Business: Everything You Need to Know

  • Instagram is a popular social media platform that can serve as a valuable marketing tool for your business.
  • You can create a business account on Instagram by first creating a personal account and converting it.
  • To get the most out of Instagram, use high-quality photos, respond to comments and use hashtags wisely.
  • This article is for small business owners and marketers who want to learn how to use Instagram for business.

Instagram is one of the most popular social media platforms, with nearly 112.5 million users in 2020. From gathering insights to selling products, Instagram keeps rolling out citibank credit card bill payment through icici net banking to help business owners succeed on the photo-sharing social media platform.

It's not too late to join and become successful on Instagram. With the right marketing strategy, businesses can promote products and services, boost their brand, and increase sales on Instagram. Here is everything you need to know about using it to market your business.

TipTip: When it comes to setting up Instagram for your business, you can create a new business account from scratch or convert your personal account into a business account. 

Creating a business Instagram account

How to create an Instagram business profile from scratch:

  1. Download the Instagram app for iOS, Android or Windows on your smartphone or tablet.

  2. Click Sign up.

  3. Enter your email address. It's a good idea to use your business email, or an email designated specifically for your business's social media accounts. You can also log in with Facebook if you already have a business account there.

  4. Choose a username and password.

  5. You have now created a "personal" Instagram account that can be converted to a business profile. Follow the steps below to convert your account.

How to convert a personal Instagram profile to a business profile:

  1. Go to your profile and press the three bars instagram business account sign up the upper right-hand corner.

  2. Tap Settings, and select Switch to business profile. Instagram also recommends that you connect your business profile on Instagram with your business's Facebook page. Add details about your business, including your name, username, profile picture, website URL and a short biography. Be sure to include contact information so your followers can connect with you.

Instagram terminology 

To get the most out of Instagram, it is a good idea to be up to date on some of the social media platform's terminology.

  • Bio: This refers to the biography section in your profile. Businesses can also use their bio to include a call to action.

  • Direct messages (DMs): Users can privately communicate with each other through direct messages. If a customer has a complaint or question, it's best practice to chat with them via direct message to keep the conversation private. Direct messages are often referred to as DMs.

  • Filters: You can apply preset filters to your photos to enhance features and colors.

  • Follow: When you follow a user on Instagram, you'll see their content in your timeline. You can also view their Instagram Stories at the top of the application.

  • Followers: Your followers are people who will see your pictures in their timelines.

  • Hashtag (#): Similar to Twitter, a hashtag on Instagram is used to index words or phrases. When you click on a hashtag, you'll see other posts with the same one.

  • Highlights: A highlight reel of your Instagram Stories appears on your profile above your photo gallery and stays until you remove it.

  • Home: Tap the home button to land on your home screen, which is also your timeline or feed. Here you'll see photos from those you follow.

  • IG: IG is an abbreviation for Instagram.

  • Instagram handle: Your handle is your username. To mention a user on Instagram, you need to use their handle, which always starts with the @ symbol. 

  • Instagram Stories: Stories is one of the most popular features on the platform. These pictures and videos disappear after 24 hours. Read more about Instagram Stories below.

  • Tag: There are a few ways to tag people on Instagram, including in a photo's caption, in Instagram Stories and in photos. Use the @ symbol to tag someone in a caption or an Instagram story. You can tag someone in your photos before you post the picture.

How to use Instagram for business

Between posts, ads and stories, there is no shortage of potential marketing tools on Instagram. Now that you know how to build your profile and understand the common Instagram terminology, here's how to use Instagram to build your business.

1. Add professional-looking photos.

Instagram is a photo-sharing social media platform, so it's important to share visually pleasing content. Generic photos won't cut it. Take photos, edit them, and take the time to make sure you're creating a cohesive grid on Instagram. [Read related article: 12 Best Photo Editing Apps for Business]

To add a new photo, tap the camera button at the bottom of your screen. You can take a new photo or select one from your camera roll. On the next screen, there are multiple options to personalize your post. You can add a filter, tag other users, write a caption and add a location. You can also turn off comments on this page with the advanced settings. 

2. Use Instagram Stories.

Instagram Stories is one of the channel's most popular features. These photos and videos disappear 24 hours after they're posted. Instagram offers many tools that make it easy to create engaging and creative stories.

"Small businesses should leverage Instagram Stories to market their products and services, getting their messages to followers that otherwise might not see regular Instagram posts in their feed because of the latest updates to the algorithm," said Laura Kenat, content coordinator at Jo Chicago.

On Instagram Stories, you can post recorded videos, still photos, live videos, boomerangs (videos that loop back and forth), basic text, music and focused photos. You can also add stickers such as your location, the temperature, user tags and hashtags.

The stickers for polls, questions and sliding bars make it easy to interact with your users and get feedback. Some accounts use the questions feature to hold a weekly Ask Me Anything, which is a fun way to answer common questions.

Another way to draw instagram business account sign up to your brand is with Stories Highlights, which stay on your profile until you remove them.

3. Stream live videos.

In addition to Instagram Stories, users can take and stream live video that disappears – sort of like a cross between Facebook Live and Snapchat. You can give customers a live look behind the scenes of interesting aspects of your business, show products or answer live questions through the comments.

Once the video ends, it lives in your Instagram Stories for 24 hours. If you want a video to remain on your Instagram feed, you can upload a video you've taken or shoot one directly through the app to post. If you choose to shoot or upload a video, you can still add filters and change the cover.

4. Interact with other Instagram users.

As with any social media platform, it's important to engage and interact with your followers on Instagram. Here's how.

Liking: Liking is a simple way to connect with other users. To like a photo, either double tap the image or tap the heart button under the post.

Commenting: Next to the like button is a comment button – just tap it, and the app will take you to the comments page for that photo, with a text box where you can enter what you want to say. Hit Post when it's complete.

Mentioning: As on Twitter, you can use the @ symbol to tag other users in your Instagram comments or post captions.

Tagging: Instagram allows you to add tags before you post content. To do so, tap Tag People before sharing your photo, and then tap where in the photo you want to add a tag. The app then prompts you to type in the person's name to search for their account. Once you've tagged other users in your photo and shared the image, other users can tap on the photo to see the people who are tagged.

Direct messaging: To access Instagram Direct, go to the homepage and tap the button in the top right corner. Here, you can send private instant messages, photos and videos to other users. To send a new DM, tap the + button in the top right corner and select Send Photo or Video, or Send Message. Once you've sent the message, you and the recipients can message back and forth. Users who are not already following you will be asked whether they want to allow you to send them photos and videos before they can view your DM.

Earlier this year, Facebook, which owns Instagram, plans integrated Instagram messaging with Facebook Messenger. This allows you to connect with your followers on Facebook and Instagram through one application. 

5. Use hashtags.

Hashtags are a great way to help users find content on Instagram. Hashtags can include letters and numbers, but they can't contain any non-numerical characters. For example, #DaveAndBusters works as a hashtag, but #Dave&Busters does not.

Because users can both search for hashtags and click on hashtags they see in posts in the app, relevant hashtags can be a highly effective tool for getting noticed. However, make sure you're using the right hashtags for your brand.

Hashtags such as #nofilter (a photo that hasn't been heavily edited with filters), #selfie (a picture of yourself), and #tbt or #throwbackthursday (old photos) are popular on Instagram, but they may not work for you or your brand. It's a good idea to look at other established brands or even personal users and bloggers in your industry for examples of what hashtags to use.

Instagram allows a maximum of 30 hashtags in a post or comment, but that many would be excessive. The fewer hashtags you can use to get quality responses, the better. Using a lot of popular hashtags might earn you a lot of likes from other users, but it probably won't increase your following all that much, and the interactions you get will likely not be from people who are interested in your brand but rather those who just saw and liked your image.

Once you understand hashtags, you can branch out and experiment to find which ones work best for your brand. It's also smart to create a custom hashtag for your business or even an event you're hosting. This way, customers can follow along with an event, even if they aren't there in person.

6. Advertise on Instagram.

Like on other social channels, businesses have the option to advertise on Instagram. There are three formats for advertising:

  • Photo ads: These look like regular photo posts, but they have a Sponsored label above the photo. They also have a Learn More button in the bottom right corner under the photo.

  • Video ads: Like the photo ads, these look like regular video posts, but with a Sponsored label on top.

  • Carousel ads: These ads look identical to photo ads but feature multiple photos that users can swipe through.

All three ad formats appear in users' home feeds. These ads support four objectives: video views, click-throughs to your website, mobile app installations and mass awareness. [Need help with your Instagram marketing? Review our best picks for social media marketing tools]

7. Sell products on Instagram.

In November 2020, Instagram added the Shop tab, which allows users to discover and purchase products from brands directly through the app.

All that's required to complete a transaction is your name, email address, billing info and shipping addresses. Facebook, Instagram's parent company, will then save that data for future transactions. Users can pay via Visa, Mastercard, American Express, Discover and PayPal.

Small businesses can also take advantage of Shoppable posts to sell products through Instagram. A business simply creates a product catalog connected to their account. Then you tag the product, similar to how you tag a person in a post. To create a shoppable post you must have a business account and you must sell physical goods that comply with Instagram's merchant agreement and commerce policies. You can create your catalog through Facebook, Shopify or BigCommerce. 

Key takeawayKey takeaway: To maximize Instagram for your business, be sure to interact with other users, use hashtags thoughtfully, post quality photos and use Stories.

Other Instagram tips and tricks

To get the most out of your Instagram account, keep these tips in mind.

Links don't work in Instagram captions. The only place you can share a working link that takes users to a website is in your profile. Links don't work in captions or photo comments, so if you're trying to direct people to a specific webpage, you can change the default link in your bio to that page and note in the caption that the link is in your profile.

Make sure your posts relate to your brand. It can be tempting to share photos of food, fashion and animals because they're popular on the platform. But if your business has nothing to do with those things, it could make you look disjointed and confuse your followers.

Run giveaways and promotions. Post an image advertising your giveaway, sale or contest, and ask users to repost that image with a specific, custom hashtag to enter. You can then search that hashtag to see who has reposted it and pick a winner. Promotions like this allow your customers and followers to market your brand for you by talking about your promotion on their personal pages, and it drives more people to visit your profile. If you do decide to run a contest or sweepstakes, though, make sure you're following rules and guidelines.

Respond to other users' comments. When people comment on your photos, reply to them. Interacting with customers and followers shows you are paying attention and care about what they say. They'll be more likely to continue following you and interacting with your pictures if they feel like they matter.

Embed Instagram posts on your website. From the desktop version of Instagram, you can get an embed code to add specific images and videos to your company's website. This shows visitors that you're active on Instagram and can help you gain more followers. Just select the photo you want to embed, click the ellipsis button in the bottom right corner, and select Embed. This pulls up a box with the embed code and gives you the option to display the caption. From there, copy and paste the code where you want it to go on your website.

Use Instagram influencers to promote your business. Influencers are people who have large followings on Instagram. You can pay influencers to market your products to their followers in a natural way. These sponsored posts typically are subtle and don't look like ads. This is helpful because people typically hate advertisements.

Share posts directly to your story. With this feature, small businesses can interact with their followers while promoting their products or services. If a client posts a photo of your product, you can share the post directly to your story to highlight the product and your client.

Use polls and other features in your stories. Instagram offers many interactive features that you can use to build online conversations and relationships. For instance, you can use the interactive questions sticker in Instagram Stories. This feature lets followers submit questions for you to answer. This is a fun and simple way to interact with your followers.

Use IGTV. IGTV is a feature that shows long-form, vertical videos. IGTV is available in a stand-alone app and within Instagram's app, and each video can be up to an hour long. If you get creative, you can use IGTV to market your business in several ways, including by hosting FAQ sessions and conducting how-to chats. Check out our guide for more ways to use video marketing on social media.

Use Reels. Launched in August 2020, Reels are one of Instagram's most recent updates. Reels are short-form videos (no longer than 15 seconds) that you can edit with audio, effects and creative tools. You can use Reels to feature new products, highlight your employees or instagram business account sign up work, or engage directly with customers.

Additional reporting by Kiely Kuligowski. Some source interviews were conducted for a previous version of this article.

Источник: https://www.businessnewsdaily.com/7662-instagram-business-guide.html

Why and how to set up your Instagram business profile

When Instagram first launched, personal and businesses had a single Instagram profile format. There were no bells and whistles, just a basic bio and your Instagram feed.

Social media really does change quickly, because in 2016, Instagram introduced business profiles. And since then, the new profile has introduced a new way of social marketing.

And the benefits of Instagram business profiles have been significant.

Since the start of business profiles, contact buttons were born, Instagram shopping became more prominent, the platform launched its own analytics. And now everyone, from corporations to startups to influencers, has an Instagram business profile.

By the end of this article, you’ll understand why you should consider an Instagram business profile and how to set up one up.  Let’s get started!

Learn how to develop and implement your Instagram marketing strategy today.

Get the Guide

Why create an Instagram business profile?

If you’re a brand looking to create a following on Instagram and use the platform strategically, you need an Instagram business profile. That’s because there are features to a business profile that that improve usability as a brand.

Let’s dive into a few of the biggest benefits of using an Instagram business profile versus a basic personal profile.

1. You’re taken more seriously

Take a look at the differences between the two Instagram profiles below. You’ll probably notice a few of key differences.

instagram business profile - instagram business vs personal

Ignoring that fact that our Sprout Social business profile has Story Highlights and my personal profile doesn’t (that feature is available on all profiles), what Instagram business profiles have that personal profiles don’t include:

  • An industry/niche
  • An address
  • A contact button right on the profile.

Having more information and a quick contact button gives your business profile a more professional look. And it offers even more ways for your audience to get in touch with you.

Because the differences between the two types are so obvious, Instagram users can automatically tell when a profile is for a business or content creator, and it provides a greater sense of trust.

Another way to build trust is to post and engage consistently on Instagram. But publishing content and engaging with your audience are just two parts of an Instagram marketing strategy. Download our comprehensive guide to learn how to reach your goals on Instagram.

2. You get access to analytics

This is a big one. Switching to an Instagram business account gives you the ability to access built-in insights about your account and its performance.

instagram business profile - instagram analytics

You’re able to take a look at your post performance, follower activity and audience insights. While this information isn’t extremely in-depth, it’s a great glance at your account success and can give you a basic understanding of how well your content is doing.

And for more details on your analytics, you can always take advantage of Sprout Social‘s analytics options.

3. You can add links to your Instagram Stories

Instagram is infamous for its inability to link directly to blog posts and landing pages from your posts, hence the popularity of “link in bio” and tools designed to collect all your recent or important links on one Instagram-accessible page. However, accounts that have more than 10,000 followers gain access to swipe up links within Instagram Stories, but only if that account is an Instagram business profile.

While it might take awhile to get your Instagram account to 10,000 followers, if you create a successful Instagram strategy, you’ll be linking content in your Stories in no time. Using Story links is a great way to highlight your latest content, highlight short-term deals or resurface timely content and products based on what’s trending.

4. You can take advantage of Instagram advertising

Instagram ads and promoted posts are created through Facebook’s ads manager, which means you must have an Instagram business profile that is attached to your Facebook Page to be able to create Instagram ad campaigns.

To help generate leads, increase conversions and get to that 10,000 follower threshold more quickly, your brand should be taking advantage of Instagram advertising. If you’re struggling to increase your reach and overcome some of the challenges brands face from the Instagram algorithm, paid ads can help you target key audiences.

5. You can schedule your posts ahead of time

Another major Instagram update that’s now a few years old, but had significant value for marketers was the ability for users to automatically schedule their posts instead of having to just schedule instagram business account sign up reminder to manually post content.

However, the ability to use a third party tool like Sprout Social to schedule your content ahead of time is only available with Instagram business profiles.

instagram business profile - schedule posts ahead of time

So if you want to make your social media management easier, do yourself (and your marketing team as a whole) a favor and switch to an Instagram business account. With a tool like Sprout, you’ll be able to get a more complete picture of your upcoming content calendar and it will be easier for everyone who contributes to this content to collaborate.

6. You can tag products in your posts

Finally, another great perk that’s only available to business accounts is the ability to turn your feed into an online shop.

Tagging products and turning photos into shoppable posts is a great way to open an entirely new revenue stream for your brand, but you have to switch to or set up your profile as a business account first. Considering that 46% of users make a purchase after seeing a product on Instagram, and even more do further research on that product after viewing, it makes sense to facilitate this type of browsing as much as possible.

How to switch to an Instagram business account

Now that you know the benefits, are you ready to switch your account over to an Instagram business profile? Let’s walk you through the process so you can start taking advantage of these great perks.

Step 1: Go to your Instagram account settings

Go to your profile, then tap the hamburger menu in the top right corner of the app. Tap Settings and then tap Account to get started.

Step 2: Switch to Instagram professional account

Once in the account settings, you’ll see a blue call-to-action at the bottom of the page for you to Switch to Professional Account.

Tap that to move forward with your big switch.

instagram business profile - your account settings

Step 3: Choose a Business account

Selecting Business will allow you to start gathering impressions, reach, and video views within your reporting insights, as well as schedule content ahead of time using third party tools like Sprout Social.

Instagram recently rolled out a new type of business account – an Instagram creator account. These are more specifically for influencers, public figures or other types of content producers, whereas a business account is better for brands and businesses that sell a product or service.

instagram business profile - creator vs business account

This is a part of Instagram’s effort to further separate influencers and businesses, making it more obvious for its users when a partnership is an influencer promotion rather than an ad.

The tools surrounding a creator account are slightly different from those accessible in a Business account, but they were created with influencer marketing in mind. There are also more features surrounding messaging and profile flexibility.

The core business profile features are still available, including shoppable posts. This means influencers will be able to tag the products they’re recommending directly within their Instagram posts, offering even more streamlined shopping for all parties involved.

If you plan to partner with businesses asan influencer, you’ll want to create an Instagram creator account. If not, including if you plan to partner with influencers to promote your products or services, you’ll want to create an Instagram business account.

Step 4: Connect your Facebook Page

If you’re moving forward in creating or switching to a business profile, your next step is to connect your Facebook Page. You must have admin access to your business Facebook Page to take this action.

Once you confirm which Facebook Page you want to connect, your business profile is ready to go!

instagram business account - connect your facebook page

If you’re switching to a creator profile, all you need to do is select a category for the type of creator you are.

instagram business profile - choose your creator category

How to switch back to a personal Instagram account

If you decide an Instagram business or creator account isn’t for you, it’s possible (and extremely easy) to revert right back to a personal account.

You can also switch between business and creator accounts to find the one that makes the most sense for your brand.

All you have to do is head right back to your account settings, and this time the blue Switch to Professional Account call-to-action will be replaced with two different options: Switch to Personal Account or Switch to Creator Account.

instagram business account - switch back to personal account

Start taking advantage of Instagram business profile tools

Ready to ramp up your Instagram marketing strategy? By switching over to an Instagram business profile, you gain access to so many more great brand tools and perks, allowing you to really wow your audience on the platform.

To learn even more about the power of Instagram for your business, check out our guide to organic Instagram strategies that work.

Chloe West

Chloe is a digital marketing manager and freelance writer, focusing on topics surrounding instagram business account sign up media and digital marketing. She's based in Charleston, SC, and when she's not working you'll find her at brunch or hanging out with her son. Follow her on Twitter @ChloeWest28.

Read all articles by Chloe West

Источник: https://sproutsocial.com/insights/instagram-business-profile/

Nowadays, most businesses have an Instagram and a Facebook page. These are brilliant moves by business owners and managers. Having a vocal social presence in our modern society is crucial to standing out.

If your business or product stands out, you’re bound to become more successful and rise above the competition. If you’d like to learn how to create an Instagram page for your business, you’re in the right place.

Read on for clear instructions, valuable tips, and other information you need to get your business’s Instagram page up and running. Note that you will need a business page on Facebook.

Get Started on Instagram

First of all, you need to download Instagram on your mobile device. Here are iOS and Android download links. You can’t use the web version of Instagram when making a business account. That version is limited, and you’re much better off using the mobile app.

When you start Instagram for the first time, you’ll need to sign up for an account. There are two signup options. The classic one requires a mobile phone number or an email address, while the other option is linking your Facebook account with Instagram. We suggest the other option, since you’ll need Facebook anyway.

If you have an account on Instagram already, then you can skip this step. Just make sure to update the app on your device.

Why Do You Need Facebook?

You probably already know that Facebook owns Instagram. The two social media titans are closely related and thrive off one another. You need to link your Facebook business page to your Instagram business page for this to work.

Honestly, that isn’t a bad thing at all. A little cross-promotion never killed anyone. You can have precisely the same posts on Facebook and Instagram for better visibility. And whilst Facebook is more popular with a mature audience, Instagram has relatively younger users. Keep this in mind and use it to your advantage.

You don’t have to make a Facebook business page right away, but it’s recommended that you do. You can do it while creating your IG business page, so let’s get to it.

How to Create an Instagram Business Page

Follow the steps to convert your Instagram profile into a business page:

  1. Launch Instagram on your device.
  2. Tap on Profile (bottom-right corner of the screen).
  3. Tap the hamburger menu (three horizontal lines in the top-right).
  4. Select the Settings (gear icon near the bottom).
  5. Tap on Account.
  6. Scroll to the bottom and select Switch to Professional Account.
  7. Follow the on-screen instructions. Select whether you’re a Creator or a Business and tap Next.
  8. Enter your business information (phone, email, address).
  9. Then, you’ll get to the Facebook part. You can create a Facebook business page on the spot. We highly suggest that you do this.
  10. Tap Next, and that’s it. Your new business account should be created.

Take a Look at Your New Business Profile

Now that you’ve set up a business profile on Instagram, it’s time to update it. The first thing you’ll notice is a new graph at the top of your Instagram app. Tap on it. It’s in the Insights window, which shows the engagement and other useful statistics for your page. You want to get those numbers up, so let’s begin.

Go back to the profile window and tap on Edit Your Profile. Now, you should add a profile picture, a link to your website, and a compelling bio. You can also insert one instagram business account sign up in your bio, keep that in mind (best for promotions and concurrent deals).

Make sure to put up your brand logo in the profile picture. Also, name your Instagram account after the business. If you don’t have a logo yet, make sure to get it fast. Another good idea for your bio is to add hashtags and your company slogan. If you don’t have one, try to come up with something catchy. Other than that, enter a short description of your business in the bio.

The best tone for Instagram is casual and fun, nothing formal or overly serious.

Expand Your Profile

You can quickly grow your IG profile by adding your contacts. Click on Invite Friends and try to get as many people to follow you. Feel free to get followers from all channels (Facebook, email, Twitter, LinkedIn, etc.). If you lack followers, why not invite your friends and ask them to share your page?

Another way of growing your profile is by continually updating it. Keep adding posts and stories on Instagram, talking about your business, promotions, etc. After your profile becomes more popular, you can even add links to your stories (you need a lot of followers for that), so you can promote your services or merchandise.

Don’t Give Up

Every beginning is rocky; don’t let that get you down. True, when you start a business page on Instagram, you won’t have all that many followers. The same goes for Facebook. You have to grow your following over time.

Your brand will grow too, you’ll get more customers, and your business will flourish. Best of luck to you, and feel free to tell us about your experiences in the comments section below.

Источник: https://www.alphr.com/create-instagram-page-business/

With the advent of social media channels, the impact of visual content has increased in popularity in the past decade. Many brands still struggle to understand how visuals can help capture their audience’s attention. After being bought by Facebook for $1 billion in 2012, Instagram has gone from photo-sharing app to powerful social media network that connects to people through “wow” visual content.

In the following lines, we will talk more about the importance of setting up an Instagram business account. Keep reading to learn why it matters for business, and how to use an Instagram business account to increase your brand’s visibility online.

Benefits of setting up your Instagram for Business account

As of September 2017, Instagram has 800+ million monthly active users, according to Statista. In terms of ROI, Instagram provides a 40.1% return on investment to brand and businesses. What benefits could you reap from setting up an Instagram for Business account? We’ve detailed them below.

With a business account, your followers will see a “Contact” button when they access your profile. If they click on it, they’ll be invited to perform certain actions such as call you, email you or find you on the map.

Access to Instagram Analytics is yet another reason you should switch to a business account on Instagram. Insights is Instagram’s analytics section that only becomes available to users with a business account. Use them to analyze how your content is performing and if it relates to your target audience. Check analytics for reach, follower rate, and impressions within a specified period of time, and use the data for better targeting of your audience.

Influencer Marketing: The Practical Handbook for Social Media Marketers

Download the free and practical influencer marketing guide for social media marketers. Learn on over 60 pages how to find the right opinion leaders for your company, how to integrate influencers into your campaign and how to develop a campaign from A to Z together with them. This guide gives you everything you need to successfully implement your Influencer marketing campaigns.

If you switch from a personal to a business account: Keep in mind that you can only see analytics for the posts you’ve added after you switched from personal to business. To check insights for individual posts, all you have to do is click on a post to check the “View Insights” link.

To make things easier, you can watch this video to help make the transition from a personal Instagram account to a business account: Video Tutorial

When you upgrade to Instagram for Business, you’ll notice a “Promote” button under all of your images. Promote your ads on Instagram to make your brand and business visible to your target audience. Creating an ad is done by accessing Facebook’s advertising tools. Choose your audience, CTA, text, budget, and timeframe to run your ad.

Switch from personal to business on Instagram, and use #InstagramAnalytics to check posts reach, follower rate, and impressions to increase ROI and brand awareness.

How to set up your Instagram business account

According to Instagram, 15+ million companies have an Instagram Business account. Over 2+ million advertisers around the world use the platform to drive business results by sharing meaningful stories. With 75% of Instagrammers ready to take action after seeing a post that inspires them, it’s no wonder why marketing on Instagram has become vital for business.

In the following lines, we’ll talk more about the steps involved for setting an Instagram Business account:

#1 – Download the app. Unlike other social media platforms, you can only download Instagram on your smartphone.

#2 – Sign up for an account using a business instagram business account sign up address. Don’t log in with your Facebook account because it will sync with your Facebook personal page. Since this is a business account, we recommend a professional email address.

#3 – Choose your profile picture by tapping the “+Photo” button. If you haven’t thought about a photo yet, you can easily skip this step.

#4 – Enter your business’s full name and create a password. Make sure the name is recognizable and resonates with your brand and business. Click “Next”.

Instagram Business Account Username

#5 – Create your username. You can change it whenever you feel it’s necessary.

#6 – In the next step you’ll be invited to discover people. Skip it. First, it’s important to have one or two photos posted to give people a reason to follow you back.

Now it’s time to make the switch to Instagram for Business.

#7 – Head to “Settings” and click on the Gear icon, on the top right corner of the screen.

#8 – Click on “Switch to Business Profile”.

#9 – Welcome to Instagram Business Tools. Link your Instagram account to your business’s other social accounts, like Facebook or Twitter. Make sure to choose your businesses pages on all other social platforms you’re using.

#10 – Set up your business profile. Add an email address, your citibank high yield savings account interest rate phone number, and address to make it easier for people to contact you.

#11 – Click on “Done”, and start uploading your first post.

How to switch from personal to a business Instagram account

Instagram rolled out business profiles in 2016. To check if your account is eligible for the switch you should see the “Switch to a Business Profile” when you open the app.

  • The next step is to link your Facebook business page to your Instagram account.
  • Update your contact information including your business name, email address, and phone number.
  • You have successfully switched your personal Instagram account to business.

How to get verified on Instagram

According to Instagram, “Right now, only some public figures, celebrities, and brands have verified badges. It’s not currently possible to request a verified badge.” However, there are other ways to provide social proof of identity such as connecting your Instagram account to other social media platforms.

Conclusion

Setting up a business account on Instagram is an opportunity to give people more information about your business, services, and products. Unlike a personal account, with a business account on Instagram, you get access to Analytics. Use them to analyze content performance to see exactly how your audience interacts with your posts.

With a business account on Instagram, you can promote your products and services with promoted content, and target it at your audience to increase brand awareness and boost ROI.

How to Set up Your Instagram Business Account

With the advent of social media channels, the impact of visual content has increased in popularity in the past decade. […]

Источник: https://swat.io/en/learn/how-to-set-up-your-instagram-business-account/

How to Make an Instagram Business Account

If you’re looking to promote your business on Instagram, you’ll want to make sure you’re set up with an Instagram Business account. An Instagram Business account is one of two Instagram Professional accounts, which offer additional tools for both businesses and creators.

In this article, we’ll explain how to get the most out of Instagram for your business with a Professional account. We’ll dive into:

  • The benefits of an Instagram Business account
  • How to switch to a Professional account on Instagram
  • How to set up your Instagram Business account
  • Instagram Business categories
  • How to remove Business from your Instagram account

Instagram Business account benefits

Why switch to an Instagram Business account? Doing so will unlock a whole set of features that are unavailable with a Personal account. These include:

  • View insights: Learn about your followers and see how your posts are performing. Easily see which content performs the best, find out what time of day your audience is the most active, and more.
  • Run ads: Create promotions to reach new audiences and build your business. Making an Instagram Business account lets you start using Facebook Ads manager to run targeted ads.
  • Manage your account from a computer: Link your Facebook and Instagram Business accounts to post to Instagram from a computer, view insights, and more.
  • Add an action button: Make it easier for people to get in touch with you or take the next step. With an Instagram Business account you can add a call-to-action button right at the top of your profile.
  • Showcase your industry on your profile: Instagram Business account holders can share their industry right on their profile. We’ll dive into Instagram Business categories later on in this post.

How to create an Instagram Business account

Switching to a Business account on Instagram is easy. In this section we’ll show you how to do it. First, we’ll show you how to switch to a Professional account. Then, we’ll help you get your Instagram Business account set up.

How to switch to an Instagram Professional account

Ready to turn your personal Instagram account into an Instagram Business account? Here's how in 4 steps.

  • Step 1: Go into Settings in your Instagram account
  • Step 2: Tap on "Account"
  • Step 3: Tap "Switch to Professional Account"
  • Step 4: Select "Business"

Note: If you’re interested in a Creator account, you’ll select "Creator" in step 4. Creator accounts are a good option for public figures, content producers, artists, and influencers. With a Creator account you’ll also have access to insights, ads, and more flexible profile controls.

How to set up your Instagram Business account

Once you’ve selected to switch your Instagram account to a Business account, it’s time to get your Business account set up. There are a few things you’ll need to do:

  • Connect your Facebook page. This step is optional. But if you already have a Facebook page for your business, you can connect it. This’ll allow you to do things like share an Instagram post or Story to Facebook. Plus, it’s a necessary step if you want to be able to manage your Instagram account from a computer.
  • Select a category. You’ll be asked to select a category that best represents your business. Recommended categories include Personal Blog, Product/Service, Art, Musician/Band, Shopping & Retail, Health/Beauty, and Grocery Store. We’ll talk more about Instagram Business categories in the next section.
  • Add contact info. How can customers get in touch with you? Add an email, phone number, and address. Don’t worry, you can always choose not to show your contact info if you aren’t comfortable with it.

And that’s all there is to it! Note that if you are turning an old Personal account into a Business account, you’ll only start to see Insights for new content that you share going forward. If you go back to a Personal account you’ll lose any insights from your time with a Business account.

Instagram Instagram business account sign up categories

As we mentioned in the previous section, when you create your Instagram Business account, you’ll need to select a category. The category you choose will be displayed on instagram business account sign up business Instagram profile and should help tell the story of what your business does.

The recommended categories are Personal Blog, Product/Service, Art, Musician/Band, Shopping & Retail, Health/Beauty, and Grocery Store. But those are just the tip of the iceberg when it comes to the full list of Instagram Business categories.

There are Instagram Business categories for a huge variety of businesses, from Real Estate Agent to E-commerce Website to Petting Zoo. Just type in terms related to your business to find the category that best suits you. And don’t worry! You can always come back and update the category if you change your mind.

How to Remove Business from your Instagram account

If you’ve already created an Instagram Business account and you’d like to go back to a Personal account, that’s easy to do. Here’s how:

  • Step 1: Go into Settings in your Instagram account
  • Step 2: Tap on “Account”
  • Step 3: Tap “Switch to Personal Account”
  • Step 4: Confirm

Note that if you do switch from a Business account back to a personal one, you’ll lose all of the content and insights from promotions you ran on your account. Additionally, you’ll no longer be able to view insights for existing and future posts and Stories.

What's next?

Once your Instagram Business account is set up, what’s next? Well, it’s time to start creating content, of course! To learn more about how to create content that drives engagement and gets results, check out some of the other content on our blog:

Are you using an Instagram Business account? What are your favorite features? Let us know in the comments!

Источник: https://animoto.com/blog/video-marketing/instagram-business-account

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