How to set up netflix with t mobile one plan -
T-Mobile Will Pay for Your Netflix: Is It a Good Deal?
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By Philip Michaels
If you have a T-Mobile One unlimited plan, the carrier says it will pick up the $9.99-a-month cost of your basic Netflix subscription.
If you're a fan of Stranger Things, House of Cards or any of the other original shows or movies streaming on Netflix, T-Mobile suddenly became a much more attractive option.
The carrier announced today (Sept. 6) that it would pick up the cost of a basic Netflix subscription for anyone on a family plan.
Specifically, current or new customers who subscribe to the carrier's T-Mobile One plan starting Sept. 12 will be eligible to have T-Mobile pick up their $9.99 per month Netflix subscription. T-Mobile bills the move as a potential savings of $120 per year.
"This is the latest illustration that not all unlimited is created equal," T-Mobile CEO John Legere said, while unveiling the Netflix On Us promotion.
MORE: T-Mobile Phone Plan Buying Guide
Eligible T-Mobile One accounts include any plan with two or more lines. T-Mobile's unlimited plan currently costs two people $120 a month, while a family of four pays $160.
To take advantage of the offer, you'll need to go to your Netflix account and associate that account to T-Mobile. The offer extends to existing Netflix subscribers as well as new customers who've been eying the streaming services.
As far as carrier promotions go, this one is pretty straightforward, but there are a few catches to be aware of. If you've got a legacy plan with T-Mobile, you'll have to upgrade to T-Mobile One to qualify for the Netflix offer. That includes recent promotions like T-Mobile's One Unlimited 55+ plan, in which seniors can get two lines of data for $60, as well as the carrier's two-lines-for-$100 unlimited plan.
And customers who've taken advantage of that promotion may want to steer clear of T-Mobile's Netflix on Us offer. To have T-Mobile cover the cost of their Netflix account, those customers would have to upgrade to a $120-a-month unlimited plan for two lines — a $20 monthly increase to save $9.99 on their Netflix subscription. Even Legere conceded that for some customers the lower promotional rate may be more attractive than the Netflix savings during a call with reporters outlining the promotion.
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If you pay for an $11.99 Netflix premium plan, which includes HD streaming and the ability to watch on more screens simultaneously than the basic plan, you're still on the hook for anything above the $9.99 T-Mobile's willing to pay off. That extra money will appear on your monthly T-Mobile bill.
Note that the T-Mobile One caps video streaming at 480p resolution. To get HD streaming, you'd have to pay $10 extra per line each month.
Still, T-Mobile thinks its Netflix offer is more attractive than video streaming bundles provided by other carriers — notably AT&T. which includes HBO with its Unlimited Plus plan. However, at $185 a month for a family of four, AT&T's Unlimited Plus is $25 more expensive than what T-Mobile charges, and HBO isn't included with AT&T's cheaper unlimited plan.
T-Mobile is also using its Netflix promotion to highlight the performance of its network, particularly a recent report from testing firm Open Signal that found speeds at AT&T and Verizon slowing since those carriers began offering unlimited plans. While OpenSignal rank T-Mobile highly, other testing firms like RootMetrics still give top honors to Verizon for performance.
To promote its new partnership with Netflix, T-Mobile is holding a giveaway on its Twitter account tomorrow (Sept. 7). Starting at noon ET, the carrier will post questions, and you can answer with your favorite Netflix show quotes and memes. T-Mobile is giving away free smartphones and other goodies, with the grand prize being 11 tickets and an all-expense paid trip to the Stranger Things season two premier.
The rise of streaming services ultimately changed the face of the entertainment industry. TV ratings began to plummet when smartphones started to fill the hands and needs of people, which is why the entertainment industry went digital as well. Nowadays, streaming programs and free movie apps basically are entertainment, and the most recognizable of them all is Netflix.
Netflix is great and all, but it comes with a huge price tag. Fortunately, there are a lot of ways to get free Netflix and if you are a T-Mobile user, this is your lucky day.
What Is T-Mobile Netflix on Us?
With streaming services seemingly seeing nothing but success in the digital era, service providers quickly jumped in to align themselves and boost profit. The top carriers, namely AT&T, Sprint, Metro, Verizon, and T-Mobile have all decided to create promotional offers or deals surrounding the streaming industry. After all, streaming services are becoming some of the most essential apps in the market. This candid relationship between mobile networks and streaming services can also be seen around the world.
In the US, premium membership in specific streaming services can be added as a bonus for a carrier’s subscribers. This article will particularly focus on T-Mobile’s Netflix on Us, although other carriers’ deals may be touched on from time to time.
Netflix on Us is a deal or promotional offer made by T-Mobile. Basically, this offer gives eligible T-Mobile plan subscribers a free Netflix account. The level of the account will, of course, depend on the price of the plan availed.
Everybody knows that streaming services do not come in cheap. Netflix itself can cost up to a little less than $20. Other streaming services such as Disney Plus are cheaper but the still may come at a price if you are on a budget. With that said, a deal like Netflix on Us which gives free Netflix is truly an offer that you could not simply resist.
Things You Need to Get Free T-Mobile Netflix on Us
The free Netflix account given through the Netflix on Us promo can only be availed on certain T-Mobile Plans. The offer is an exclusive partnership with Netflix so before you get the free account, you have to avail one of the eligible mobile plans first.
Currently, there are five mobile plans that come with free Netflix:
|Unlimited talk & text||√|
|Unlimited 4G LTE data on our network||√|
|Mobile hotspot data||3 GB of data @ 4G LTE, Unlimited @ 3G|
|Netflix or Quibi on us||Netflix: Basic, 1 SD screen|
Magenta brings T-Mobile’s essentials to subscribers plus more. The Magenta plan has unlimited talk, text, and 4G LTE data. T-Mobile also recently added their 5G network access for Magenta subscribers. Other inclusions of the product are T-Mobile’s scam-blocking protection, mobile hotspot data, and T-Mobile Tuesdays, which gives discounts and more through its dedicated mobile app.
T-Mobile is known for its travel benefits and their Magenta plan is not an exemption to that. This plan also comes with international texting, data, and unlimited talk, text, and data in Mexico and Canada.
Now for the free Netflix, Magenta plan subscribers who maintain 2+ lines in good standing are eligible to avail a basic account on Netflix. This account usually costs $8.99 a month so it’s a pretty good deal already. To make things even better, Magenta users can also enjoy unlimited SD video streaming.
T-Mobile Magenta comes at $35 per line.
Magenta and Magenta Military are essentially the same. The only difference between the two is that the Military plan is cheaper but that is mainly because the said plan is only for veterans or those still in active duty. Of course, in order to be fully eligible for the plan, you would need to verify your military status.
Magenta Military comes with unlimited talk, text, and T-Mobile smartphone data. It has five layers of scam-blocking protection and the T-Mobile Tuesdays app. You can also get 3 GB of 4G LTE data for mobile hotspot sharing. As for its international perks, Magenta Military has unlimited text & 2G data in more than 200 countries. 5 GB of 4G data will also be available in Mexico and in Canada on this plan.
Finally, the plan comes with free Netflix. Since this is a Magenta plan, you will only get a Basic account worth $8.99. The plan comes with unlimited SD streaming though so that’s a pretty good deal.
You can get the Magenta Military for $25 per line for four lines with AutoPay.
|Unlimited talk & text||√|
|Unlimited 4G LTE data on our network||√|
|Mobile hotspot data||20 GB of data @ 4G LTE, Unlimited @ 3G|
|Netflix or Quibi on us||Netflix: Standard, 2 HD screen|
As the name suggests, Magenta Plus is everything the Magenta plan is, plus more. The two offer the same things for its subscribers, but Magenta Plus just adds in a little bit of extra perks.
Magenta Plus has unlimited talk, text, and unlimited 4G LTE data much like the other Magenta plans. 5G access is included and it comes with the usual package of scam-blocking protection and T-Mobile Tuesdays. The mobile hotspot data and the Netflix on Us inclusions give this deal the plus it has on its name.
The Plus version has 20 GB of 4G LTE data for mobile hotspot sharing while its 3G hotspot is unlimited. That’s quite an upgrade from the basic 3 GB at 4G. On top of that, Magenta Plus comes with a Standard free Netflix account, which usually costs around $12.99. A Standard account allows you to watch on two HD screens.
Magenta Plus comes in at $43 per line.
Magenta® Plus Military
Much like the case in Magenta and Magenta Military, Magenta Plus and its Military version are essentially the same. As you may have guessed, the only difference between them are the prices. Magenta Plus Military is cheaper by $8 than its basic counterpart.
Magenta Plus Military comes with unlimited calls, texts, and data. It has the usual five layers of scam-blocking protection and the free stuff from T-Mobile Tuesdays. It has unlimited in-flight Wi-Fi, 5 GB of 4G data in Mexico and Canada, and abroad texting as well.
In contrast to Magenta Military, the Plus Military has 17 GB more of 4G LTE hotspot data for a total of 20 GB sharable 4G. For the free Netflix, Plus Military users will get to enjoy a Standard account with two HD screens with unlimited streaming.
All of these for $35 per line for four lines with AutoPay. Again, you would need to verify your military status before you are eligible to get the Magenta Plus Military.
Magenta® Plus Unlimited 55
The T-Mobile Unlimited 55 plans are the carrier’s offers for those aged 55 and above. Currently, there are three Unlimited 55 plans, namely Essential Unlimited 55, Magenta Unlimited 55, and Magenta Plus Unlimited 55. Only the Plus Unlimited 55 plan has free Netflix.
Magenta Plus Unlimited 55 is pretty much the same with the Plus Military offer. It has unlimited calls, texts, and smartphone data. On top of that, it also has a total of 20 GB 4G LTE for sharing together with unlimited 3G for the same purpose. Its international inclusions include 5 GB of 4G data in Mexico and Canada, data and texting abroad, and unlimited in-flight Wi-Fi.
Meanwhile, for the Netflix on Us offer, subscribers of this plan are eligible for the Standard account with two HD screens and unlimited streaming.
Magenta Plus Unlimited 55 is priced at $45 for two lines with AutoPay.
Other (Legal) Ways to Get Free Netflix
For those who are not eligible for any of the T-Mobile plans with free Netflix, don’t worry too much because there are some ways to get Netflix without having to pay anything. Just a small caveat, though; if you really want to fully enjoy the benefits of being a Netflix account owner, you would have to really invest in it. After all, having your Netflix account just feels different, but in a good way.
In the meantime, there are two legal ways to get Netflix for free today. The first one is to sign up for a trial, while another way is to find someone who is willing to share an account. These two options have their own drawbacks and own little wins so the next sections will dive deeper into them.
Sign Up for a Trial
First off, you can try signing up for an account and avail of the trail period. There are three plans you can subscribe to for Netflix in the US: Basic, Standard, and Premium. Basic streaming costs $8.99 with one SD screen, Standard costs $12.99 with two HD screens, and the Premium plan costs $15.99 with four simultaneous HD screens.
If you want free Netflix, you can simply subscribe to these and avail their respective free trials. Note that you will be allowed one 30-day free trial per email only, after which you would be charged already for the succeeding months. You can either create a new email per month to keep getting it for free. Yet again, that’s not most sustainable option, right? Although a free trial might be good for short-term use, having a long-term account simply offers more.
Share an Account
Now this is a far more sustainable option to get free Netflix. Sharing an account with a friend or a family member is something that everyone is all too familiar with. Netflix allows up to five individual accounts per subscription so if you know someone who has an actual Netflix account, you might want to ask them for a free spot. Of course, you would need to find someone who would not mind paying the full bill for you. If you don’t mind shelling out a bit of money, you can also split the subscription cost with your family or friends. At least that can help you save.
In any case, sharing an account is the best way to get Netflix for free or at least for a huge discount. Doing so is not uncommon practice anywhere in the world so go ahead and start your account hunting!
Free Netflix on Us Pros and Cons
Netflix on Us is truly a saver. As compared to paying an additional $8 or more for a streaming service, why not just switch to a mobile carrier that could offer the same service for free, right?
- You get a free Netflix account.
- The unlimited streaming plus the free account is a perfect pair.
- You will get all of the things that make T-Mobile great plus more.
- Type of Netflix account you will get depends on your subscription.
- You need at least two lines under T-Mobile to avail the Netflix on Us offer.
- Only Netflix or Quibi are offered.
Other Carriers With Free Streaming
As mentioned earlier, T-Mobile and Netflix are not the only ones marrying their services to each other for better sales. Lately, other mobile carriers have been doing the same thing as well. Since Netflix and T-Mobile are exclusive to each other, you would have to look into other carriers if you want to get another type of streaming service for free.
Hulu and Sprint
Despite the whole Sprint and T-Mobile merger, streaming veteran Hulu remains exclusive to the former. Currently, Hulu is available for subscribers of Sprint’s Unlimited plans, particularly Unlimited Basic, Unlimited Plus, and Unlimited Premium. The service is also good for Sprint’s Unlimited Military Plan.
Hulu is one of the first streaming services ever created. It is not exclusive to one network so you can expect to see shows from different production companies. Right now, its best shows are Grey’s Anatomy, SNL, Brooklyn Nine-Nine, and more.
Amazon Prime and Metro
Metro is another service provider connected to T-Mobile, and their streaming of choice is the budding Amazon Prime. Amazon Prime is one of the newest streaming programs to enter the field but it is establishing itself as one to be reckoned with. Unlike other carriers’ options, Amazon Prime is only available for their $60 Unlimited plan. Amazon Prime has recently been upping their originals game so this might not be a bad deal.
HBO and AT&T
HBO is perhaps the most recognizable entertainment platforms in the world, which makes its partnership with another superpower in AT&T a very clever one. After all, an entertainment conglomerate that offers the best movies partnering with a cellular veteran is sure to make waves. This move surely fires up the whole AT&T vs T-Mobile debate. HBO Max can be availed through any of the best AT&T plans, particularly AT&T TV Premier, DIRECTV Premier & Lo Maximo, AT&T Unlimited Elite, and AT&T Internet 1000.
Disney+ and Verizon
When the streaming industry showed its potential, it was only a matter of time before the biggest of them all joined the fight. Despite being released only in November 2019, Disney+ quickly rose to the top of the game. Disney basically owns everything, and its incredible reach is something that every producer wants to tap.
Disney+ recently partnered up with Verizon, and it has been nothing but good for the said mobile network. The partnership gives eligible users access to the streaming service for six or 12 months, depending on the mobile subscription.
Eligible subscribers are those who are subscribed to Verizon Plan Unlimited, Go Unlimited, Beyond Unlimited, and Above Unlimited. It also available for the following plans: Get More Unlimited, Do More Unlimited, Play More Unlimited, and Start Unlimited. Lastly, Verizon 5G Home Internet users are also good for the offer.
Final Thoughts on T-Mobile Netflix on Us
Netflix is one of the most sought-after streaming services in the world today. The iconic brand’s latest partnership with T-Mobile is a very tempting opportunity for those who are fans of both companies. For those who are not yet with T-Mobile, it’s definitely a good time to rethink your options. Currently, there are five plans covered with Netflix on Us.
The whole streaming brand and cellular network partnering thing is not uncommon today as other networks have been doing the same thing. In the end, if you are a fan of Netflix and its shows, T-Mobile’s Netflix on Us deal is not a bad option at all.
American telecommunications company
T-Mobile US logo
T-Mobile's headquarters in Bellevue, Washington
|Founded||1994; 27 years ago (1994) (as VoiceStream Wireless PCS)|
September 2, 2001; 20 years ago (2001-09-02) (as T-Mobile US)
|Founder||John W. Stanton|
|Headquarters||Bellevue, WashingtonOverland Park, Kansas|
Number of locations
13,300 exclusive 3rd party
4,600 non-exclusive 3rd party)
|Neville Ray (President of Technology)|
|Revenue||US$68.397 billion (2020)|
|US$5.309 billion (2018)|
|US$3.468 billion (2019)|
|Total assets||US$72.468 billion (2018)|
|Total equity||US$24.718 billion (2018)|
Number of employees
|Footnotes / references|
T-Mobile US, Inc. (doing business under the global brand name T-Mobile) is an American wireless network operator partly owned by Germantelecommunications company Deutsche Telekom (DT), which has a 43.2% share. Its headquarters are located in Bellevue, Washington, in the Seattle metropolitan area, and Overland Park, Kansas, in the Kansas City metropolitan area. T-Mobile is the second-largest wireless carrier in the United States, with 106.9 million subscribers as of the end of Q3 2021.
T-Mobile US provides wireless voice and data services in the United States under the T-Mobile and Metro by T-Mobile brands (which it acquired via the purchase of MetroPCS in a reverse takeover in 2013, resulting in T-Mobile going public on the NASDAQ stock exchange), and also serves as the host network for many mobile virtual network operators. The company has annual revenues of over $40 billion. In 2015, Consumer Reports named T-Mobile the number one American wireless carrier.
On April 1, 2020, T-Mobile US and Sprint Corporation completed their merger, with T-Mobile now being the sole owner of Sprint, making Sprint an effective subsidiary of T-Mobile until the Sprint brand was officially phased out on August 2, 2020. Leadership, background and stock changes happened immediately, with customer-side changes happening over time. Billing was already showing the T-Mobile brand, and on this date, all retail, customer service, and all other company branding switched to the T-Mobile brand. T-Mobile and Sprint accounts are still managed by employees in separate systems and the company still offers Sprint branded SIM cards. New rate plans were also introduced as well for all new and existing customers from both companies, though all will be grandfathered into their current plan should they choose not to switch to a new T-Mobile plan for at least three years.
T-Mobile U.S. traces its roots to the 1994 establishment of VoiceStream Wireless PCS as a subsidiary of Western Wireless Corporation. After its spin off from parent Western Wireless on May 3, 1999, VoiceStream Wireless was purchased by Deutsche Telekom AG in 2001 for $35 billion and renamed T-Mobile USA, Inc, in July 2002. In 2013, T-Mobile and MetroPCS finalised a merger of the two companies which started trading as T-Mobile U.S.
VoiceStream Wireless PCS was established in 1994 as a subsidiary of Western Wireless Corporation to provide wireless personal communications services (PCS) in 19 FCC-defined metropolitan service areas in several western and southwestern states using the GSM digital wireless standard. VoiceStream Wireless' digital, urban service areas complemented the analog, rural service areas marketed by Western Wireless under the Cellular One brand.
Western Wireless spun off its VoiceStream Wireless division into a new company called VoiceStream Wireless Corporation in May 1999.
Omnipoint and Aerial acquisitions
In 2000, VoiceStream Wireless acquired two regional GSM carriers. Omnipoint Corporation, a regional network operator in the Northeastern U.S., was acquired on February 25, 2000. Aerial Communications Inc.; a regional network operator in the Columbus, Houston, Kansas City, Minneapolis-St. Paul, Pittsburgh, and Tampa-St. Petersburg-Orlando markets; was acquired on May 4, 2000. The combined company retired the Omnipoint and Aerial brands and completed integrating the three companies by converting to a single customer billing platform, implementing standard business practices and launching the VoiceStream brand and "GET MORE" marketing strategy in all markets.
Deutsche Telekom acquires VoiceStream and Powertel
On June 1, 2001, Deutsche Telekom (DT) completed its acquisition of VoiceStream Wireless Inc. for $35 billion and Southern U.S. regional GSM network operator Powertel, Inc. for $24 billion. By the end of 2001, VoiceStream Wireless had 19,000 employees serving 7 million subscribers.
On September 2, 2001, VoiceStream Wireless Inc. adopted the name, T-Mobile USA, Inc. and began rolling out the T-Mobile brand, starting with locations in California and Nevada. T-Mobile USA, Inc. was an operating entity of T-Mobile International AG, before becoming a direct subsidiary of Deutsche Telekom AG.
On September 17, 2007, the company announced the acquisition of regional GSM carrier SunCom Wireless Holdings, Inc. for $2.4 billion; the acquisition closed on February 22, 2008. By September 8, 2008, SunCom's operations were integrated with those of the company. The acquisition added SunCom's 1.1 million customers to the company's customer base and expanded the company's network coverage to include southern Virginia, North Carolina, South Carolina, eastern Tennessee, northeastern Georgia, Puerto Rico and the U.S. Virgin Islands. Following the Suncom acquisition, T-Mobile possessed native network presence in all the major metro areas in the United States.
Aborted acquisition by AT&T
Main article: Attempted purchase of T-Mobile USA by AT&T
Merger with MetroPCS Communications
On October 3, 2012, MetroPCS Communications reached an agreement to merge with T-Mobile USA. MetroPCS shareholders would hold a 26% stake in the company formed after the merger, which retained the T-Mobile brand. While the new company was still the fourth-largest carrier in the United States (at the time), the acquisition gave T-Mobile access to more spectrum and financial resources to maintain competitiveness and expand its LTE network. The merger between T-Mobile USA Inc. and MetroPCS was officially approved by MetroPCS shareholders on April 24, 2013. The deal was structured as a reverse takeover; the combined company went public on the New York Stock Exchange as TMUS and became T-Mobile U.S. Inc. on May 1, 2013. The merger agreement gave Deutsche Telekom the option to sell its 72% stake in the company formed by the merger and valued at around $14.2 billion to a third party before the end of the 18-month lock-up period.
The "Un-carrier", additional wireless spectrum acquisition
In March 2013, T-Mobile introduced a major overhaul of its plan structure, marketed by branding themselves as being "the Un-carrier". A new contract-free pricing structure with simpler plans was introduced in which a phone's cost is paid over a two-year financing plan. The "Un-carrier" strategy has since been expanded to encompass other value-added services, such as a plan add-on allowing phone trade-ins for early upgrades twice per year, carrying over unused data allotments for up to a year, and zero-rating of selected music and video services (the latter locked to "DVD quality") over the mobile network, These moves came as part of an effort under new CEO John Legere to help revitalize the business as it improves its network quality.
Though this system is said to improve network quality, issues surrounding net neutrality infringement have also come to light. The type of zero-rating that is offered by T-Mobile allows it to charge higher rates to third-parties, meaning that ISP can prioritize the company that pays a higher premium. This makes it more difficult for smaller third-parties who are unable to pay the high premium charged by the ISP.
On June 28, 2013, T-Mobile agreed to buy wireless spectrum for the Mississippi Valley region from its competitor U.S. Cellular for around $308 million, allowing it to expand its 4G network across 29 more markets.
On January 6, 2014, T-Mobile signed agreements with Verizon Wireless to purchase some 700 MHz A-Block spectrum licenses for $2.365 billion. Moreover, a transfer of some AWS and PCS spectrum licenses with a value of $950 million has been agreed upon by T-Mobile and Verizon. The acquisition reportedly gave T-Mobile additional coverage for approximately 158 million people in 9 of the top 10 and 21 of the top 30 U.S. markets.
Merger with Sprint Corporation
Main article: Merger of Sprint Corporation and T-Mobile US
The company owns licenses to operate a cellular communications network in the 1900 MHz (PCS) and 1700 MHz (AWS) bands with coverage in many parts of the continental U.S., Hawaii, Puerto Rico, and the U.S. Virgin Islands, as well as licenses in the 700 MHz band (block A mostly) available in certain parts of the country. In 2017 T-Mobile also acquired a nationwide 600 MHz license. It expects to deploy this spectrum over the next few years as it is vacated by television stations across the country in stages. With respect to technology, depending on the location, in the 1900 MHz band it deploys GSM, UMTS/HSPA+, and/or LTE (Band 2 and 25); in the 1700 MHz band it deploys UMTS/HSPA+ and/or LTE (B4 and B66); LTE-only in the 700 MHz (B12) and 850 MHz (B5) bands; LTE and 5G NR on 600 MHz (B71) and 2500 MHz (B41) bands; and 5G NR only on 24 GHz (n258), 28 GHz (n261) and 39 GHz (n260) bands. Its LTE network also supports VoLTE. It provides coverage in areas where it does not own radio frequency spectrum licenses via roaming agreements with other operators of compatible networks. T-Mobile has committed to launch VoNR at the end of 2021.
The company's predecessor, VoiceStream Wireless, began building a regional, 2G, 1900 MHz GSM, circuit-switched, digital cellular network in 1994 and first offered service in 1996 in Honolulu and Salt Lake City. From that starting point, the network has expanded in size through acquisitions of other cellular-network operators and additional spectrum purchases. The network has also expanded in capabilities through the introduction of new technologies. VoiceStream upgraded the 1900 MHz network to include packet switching via General Packet Radio Service (GPRS), then increased packet-switched data transmission speeds via Enhanced Data Rates for GSM Evolution. In 2006, the company spent $4.2 billion to purchase 120 D, E or F block 1700 MHz AWS licenses and began rolling out 3G UMTS services in those frequency bands. The company upgraded network equipment and back-haul capabilities to enable HSPA (High Speed Packet Access), and later HSPA+ and LTE services.
2G GSM upgrades
Packet-switched data service first became available to users in the form of General Packet Radio Service (GPRS). Packet-switched data speeds increased when Enhanced Data Rates for GSM Evolution (EDGE) was incorporated into the network. EDGE coverage was available within at least forty percent of the GSM footprint.
Both voice capacity and packet-switched data speed improved when 3G Universal Mobile Telecommunications System (UMTS) equipment was installed in the network. On January 5, 2010, the company announced that it had upgraded its entire 3G network to HSPA 7.2 Mbit/s, an improvement from its previous peak of 3.6 Mbit/s. It also said that it planned to be the first U.S. carrier to deploy HSPA+ across its network by mid-2010. The company had finished HSPA+ trials in Philadelphia, Pennsylvania, and had begun deploying HSPA+ across its network. T-Mobile is currently planning to shut down its GSM network sometime in the future, but has yet to set a date.
3G UMTS upgrade / discontinuation
In September 2006, the Federal Communications Commission (FCC) auctioned licenses in the first Advanced Wireless Services band. This band was an area of wireless spectrum, half in the 1700 MHz and half in the 2100 MHz frequencies, that was already in use by government services. The spectrum was planned to become available after the government users migrated to different frequencies.
The auction made numerous licenses available in overlapping market-areas, economic-areas, and regional levels. Each license was individually bid upon, and T-Mobile USA was the winner in 120 license auctions, at an aggregate price of $4.18 billion. As part of its winnings, T-Mobile USA gained nationwide coverage of 1.7 GHz and 2.1 GHz, with numerous areas being supplemented with additional licenses. Examples include New York City, Chicago, and Boston where T-Mobile USA acquired one-third (33 percent) of the available spectrum, or San Francisco, Houston, and Miami where they acquired 45 percent of the available spectrum.
October 6, 2006, two weeks after confirming its winning bids, the company announced its intentions to create a UMTS third-generation, or 3G, cellular network with the spectrum it had won. It said it would utilize and build on the experience of T-Mobile International's European subsidiaries, which already implemented 3G networks. At the time of initial roll-out, the company intended to offer 7.2 Mbit/s service, making the company's 3G network the fastest in the U.S. The upgrade was forecast to cost $2.6 billion, in addition to the $4.12 billion spent to acquire the spectrum licenses.
In the same announcement, the company indicated it had already begun to deploy about half of the upgraded equipment, beginning in major markets such as New York City. With the equipment in place, it would be able to activate its network as soon as the government agencies vacated the spectrum. The company had hoped to have its network activated by mid-2007, but as of September 2007, the government users had not vacated the AWS band.
The company began selling its first 3G-capable phone, the Nokia 6263, in November 2007 and announced in February 2008 that its 3G network would finally be activated "within the next few months". and released in the New York City market on May 1, 2008.
By 2009, the company had launched its 3G network in more than 200 markets, covering some 208 million points of presence (POPS). On June 28, 2010, the company announced that it would begin to upgrade its network from HSPA+ 21 to HSPA+ 42 beginning sometime in 2011. T-Mobile also markets HSPA and HSPA+ services as 4G. Throughout 2015, T-Mobile began refarming UMTS/HSPA services from the original AWS band to their PCS band to expand bandwidth available for LTE. This rendered a select number of T-Mobile 3G devices inoperable on the 3G network. T-Mobile plans to shut down its UMTS network on July 1, 2022.
4G LTE upgrade
On February 23, 2012, during the Q4 Earnings Call, T-Mobile laid out the future of their 4G upgrade path. They would roll out the LTE network on the AWS spectrum, and transition their HSPA+ network to the PCS band. To achieve compatibility with other networks and phones in the US, T-Mobile began this transition in March 2013, and the rollout of LTE is currently underway as T-Mobile expands to more markets. Due to the failed acquisition of T-Mobile USA by AT&T, T-Mobile USA received additional UMTS frequency band IV (AWS) spectrum. On March 26, 2013, T-Mobile began rolling out LTE in 7 markets: Baltimore, San Jose, Washington, D.C., Phoenix, Las Vegas, Kansas City, and Houston.
On August 21, 2012, the FCC approved a deal between T-Mobile and Verizon in which T-Mobile gained additional AWS spectrum licenses in 125 Cellular Market Areas.
On February 25, 2014, T-Mobile announced in its Q4 2013 earnings call that its 4G LTE network covered 209 million people in 273 metro areas. They also planned to start rolling out their 700 MHz A-Block spectrum by the end of 2014, which by the end of the rollout would cover 158 million people. This spectrum led to improved LTE coverage overall in these areas, particularly indoors.
On March 13, 2014, T-Mobile announced a new plan to upgrade its entire 2G/EDGE network to 4G LTE. They expected 50% to be done by the end of 2014, and it to be "substantially complete" by the middle of 2015.
On December 16, 2014, T-Mobile announced during CEO John Legere's Un-carrier 8.0 interview that their 4G LTE network covered 260 million people and their 700 MHz Band 12 LTE had been rolled out in Cleveland, Colorado Springs, Minneapolis, and Washington, D.C. They expected to cover 280 million with LTE by mid-2015 and 300 million by the end of 2015. They also stated that they covered 121 metro areas with their Wideband LTE.
On October 27, 2015, T-Mobile announced in its Q3 2015 earnings call that they covered over 300 million people with LTE, reaching their 2015 end of year goal months ahead of schedule. They had 245 markets with Wideband (at least 15+15 MHz) LTE. They also had 204 markets with Extended Range 700 MHz Band 12 LTE covering around 175 million people. Their coverage map revealed that they now had new native LTE coverage in Montana, the Dakotas, Eastern West Virginia, and Northern Michigan.
On May 25, 2016, T-Mobile announced that it will be purchasing the 700Mhz A-block license (LTE band 12) for the Chicago metro area. When this transaction closes, together with several other pending 700Mhz license acquisitions, T-Mobile expects to possess 700Mhz licenses covering a total of 272 million people, or 84% of the US population – including 10 of the top 10 largest US metro areas. T-Mobile refers to its 700Mhz low-band network as 'Extended-range LTE' and claims it penetrates buildings and reaches out farther than its PCS and AWS only network. In September 2016, T-Mobile launched 4x4 MIMO and 3 channel carrier aggregation allowing theoretical speeds of 400 Mbit/s, and also announced that the company's LTE network reaches over 312 million potential subscribers.
In early 2017, T-Mobile purchased 45% of available 600 MHz spectrum in the US, covering 100% geographically of the US. They started the rollout of LTE on this band on August 15, 2017.
In 2018 T-Mobile has stated they will not discontinue rollout and upgrades of LTE in favor of 5G. Instead, they will continue to grow and support their LTE network to work simultaneously with 5G.
As of January 22, 2019, the LTE-Advanced upgrade has been deployed in 6,000 cities and towns.
As of October 28, 2019, LTE now covers 326 million people.
As of February 6, 2020, the 600 MHz network reaches 8,900 cities and towns, covering 248 million people.
5G NR upgrade
On June 25, 2018, T-Mobile and Nokia completed their first bi-directional 5G NR transmission in the 28 GHz frequency compliant with 3GPP 5G standards, showing a big step forward to building a nationwide 5G Network.
On November 20, 2018, T-Mobile and Nokia completed their first downlink 5G NR transmission in the 600 MHz frequency compliant with 3GPP 5G standards in Spokane, Washington. 28 GHz only reaches roughly 1 square mile (2.6 km2), whereas 600 MHz can reach hundreds of square miles. This marks one step closer to a rural 5G network, one highly sought improvement with 5G technology (high-speed data in rural areas).
On January 7, 2019, T-Mobile and Ericsson completed the first audio and video call using a live 5G NR network using 3 separate frequency bands; 600 MHz, 28 GHz, and 39 GHz. This was also the first live network test with successful uplink and downlink.
On July 11, 2019, T-Mobile and Ericsson completed their first n71 (600 MHz) data session in their lab in Bellevue, Washington on a commercial 5G modem, the Snapdragon X55, which is the first commercial 5G modem to feature the n71 band. However, the modem was pre-market and not in any commercially available device.
On July 30, 2018, T-Mobile and Nokia announced a $3.5 billion contract for equipment and software to build out a nationwide 5G network that will be compliant with 3GPP 5G standards. The network will use the 600 MHz and 28 GHz frequency bands.
On September 11, 2018, T-Mobile and Ericsson announced a $3.5 Billion contract for equipment to build out a nationwide 5G network that will be compliant with 3GPP 5G standards. The network will use the 600 MHz and 28 GHz frequency bands. This marks $7 billion already invested in T-Mobile's 5G network, which will use both companies equipment.
On February 26, 2018, T-Mobile announced it would roll out 5G to 30 cities by the end of 2018, with compatible handsets delivering early 2019. They also stated their 5G network will be able to work simultaneously with their 4G LTE network, delivering faster speeds and broader range.
On June 28, 2019, T-Mobile officially launched their 5G mmWave network with the launch of their first commercially available 5G NR device, the Galaxy S10 5G. The network has launched in 6 cities; Los Angeles, NYC, Atlanta, Dallas, Las Vegas, and Cleveland.
On August 4, 2020, T-Mobile launched standalone (SA) mode across their national 5G network, becoming the first operator in the world to do so. They also stated SA mode improved 5G coverage because a connection to a mid-band LTE cell was no longer required as it was in non-standalone mode (NSA).
On November 7, 2019, T-Mobile announced that its 600 MHz 5G network will launch on December 6, 2019. The network will launch alongside the first two 600 MHz 5G-capable devices, the SamsungGalaxy Note 10+ 5G and the OnePlus7T Pro 5G McLaren Edition.
On December 2, 2019, T-Mobile officially launched its 600 MHz 5G network. It launched with an initial coverage of 200 million people and over 5,000 cities or towns.
As of November 15, 2021, T-Mobile’s 600 MHz network covers an estimated 308 million pops.
Ultra Capacity 5G
On April 21, 2020, T-Mobile launched the T-Mobile branded 2.5 GHz as Ultra-Capacity 5G with the spectrum it acquired in the Sprint merger in Philadelphia. Phones that can access this 2.5 GHz-based 5G include:
T-Mobile also stated that the same network will go live in New York, NY being the first city with all 3 parts of T-Mobile's "layer cake" strategy to 5G NR of having 3 separate bands on low, mid and high band frequencies.
As of November 15, 2021, Ultra-Capacity 5G (including 2.5 GHz and 24/28/39 GHz) covers 200 million pops, by providing an average speed of 400 MB/s.
T-Mobile has roaming arrangements with a number of national and regional mobile network operators, including AT&T Mobility.
As of 2008, prepaid customers have almost all of the postpaid domestic roaming privileges and restricted international roaming to Canada and Mexico.
In 2009, T-Mobile USA began removing AT&T Mobility roaming coverage in many locations across the country, and updated its on-line coverage maps to reflect the smaller coverage area. AT&T Mobility roaming remains available in select locations, primarily on smaller carriers that were acquired by AT&T Mobility after long-term roaming contracts were in place between T-Mobile and the smaller carriers, including Centennial Wireless and Edge Wireless.
On June 29, 2010, the company launched voice service in the Gulf of Mexico on GSM via roaming agreement through Broadpoint. T-Mobile USA was scheduled to launch data service in Fall 2010. Also in 2010, T-Mobile US became a member of the FreeMove alliance.
On October 9, 2013, T-Mobile announced Simple Global, a service included with eligible Simple Choice plans. This service allows one to roam in over 100 countries with unlimited text and speed-limited data, and make calls at $0.20/minute. High-speed data passes will be available for purchase. On March 7, 2014, T-Mobile announced this number will be increasing to 122 countries. If one is connected to WiFi in one of these countries, and their phone supports WiFi calling, all calls and texts to and from the USA are free, and work the same as if they were on the cellular network.
On July 15, 2015, T-Mobile launched Mobile Without Borders, a service included with all new T-Mobile plans and available as an add-on to grandfathered or promotional plans for $10. This service allows the user to use their normal voice, text message, and data allotments while roaming in Mexico and Canada. Most T-Mobile services are available while roaming, with the notable exception of using the data in one's Data Stash.
In August 2015, T-Mobile joined the Competitive Carriers Association's Data Services Hub, enabling the company to expand roaming partnerships with over a dozen rural and regional carriers. Smaller carriers will now be able to access T-Mobile's LTE network for roaming and T-Mobile will be able to expand roaming partnerships and extend its footprint with members whose network technologies had previously been incompatible.
In October 2017, T-Mobile announced that starting November 12, 2017, LTE-speeds will be limited at 5 GB (with speeds going at speeds at 128 kbit/s or 256 kbit/s on some plans) while data roaming in Canada and Mexico still remains unlimited. However, calling and texting in these countries still remain free from roaming charges. T-Mobile also announced a partnership with US Cellular in California, Iowa, Washington, and Wisconsin to expand 4G LTE coverage. Compatible device required.
Radio frequency spectrum chart
Further information: GSM frequency bands, UMTS frequency bands, LTE frequency bands, and 5G NR frequency bands
The following chart describes radio frequency spectrum bands accessible by the company's customers.
|Frequency Band||Band number||Protocol||Generation||Status||Notes|
|1.9 GHz PCS||2||GSM/GPRS/EDGE||2G||Active/Refarming to LTE||Currently retaining 2G service for M2M customers and international roaming. Network to be shut down sometime in the future, date has yet to be set.|
|3G/4G||HSPA, HSPA+, and DC-HSPA+ services marketed as 4G. Network scheduled to be shut down on July 1, 2022.|
|1.7/2.1 GHz AWS||4|
|600 MHz DD||71||LTE/LTE-A/|
|4G||Active/Building Out||Branded as 'Extended-range LTE'. Spectrum purchased in early 2017, network launched in August 2017. Licenses cover 100% of the United States.|
|700 MHz Lower SMH|
A/B/C Blocks, Upper C Block
|12||Branded as 'Extended-range LTE'. Rollout began in December 2014. The company owns 700 MHz licenses covering about 85% of the US population.|
|13||Active||Band 13 limited to Puerto Rico and USVI. Network previously operated by Open Mobile, under the Sprint name.|
|850 MHz CLR||5||T-Mobile owns a 10x10 block of 850 MHz spectrum that has been deployed in Myrtle Beach, SC.|
|1.9 GHz PCS||2/25||Active/Building Out||Used in rural areas for 2G to LTE conversions, and in cities for additional capacity. Band 25 G-block acquired from Sprint.|
|1.7/2.1 GHz AWS||4/66||Main LTE band in most markets. Band 66 extended AWS-3 block for additional capacity in some areas.|
|2.5 GHz BRS/EBS||41||Launched alongside n41 in some markets for additional LTE capacity.|
|3.5 GHz CBRS||48||Currently active in Las Vegas, NV|
|5.2 GHz U-NII||46||License assisted access (LAA). Additional capacity in select cities.|
|600 MHz DD||n71||5G NR||5G||Primary low-band 5G network. Launched on December 2, 2019. Licenses cover 100% of the United States. Branded as 'Extended Range 5G'.|
|2.5 GHz BRS/EBS||n41||Acquired spectrum from Sprint merger. Primary 5G mid-band frequency Branded as 'Ultra Capacity 5G'.|
|3.7 GHz C-band||n77||Pending deployment||Spectrum will be available for use starting December 2023.|
|24 GHz mmWave||n258||Active/Building Out||Spectrum acquired in 2019 auction. Branded as 'Ultra Capacity 5G'.|
|28 GHz mmWave||n261||Only available in select areas. Went live in June 2019. Branded as 'Ultra Capacity 5G'.|
|39 GHz mmWave||n260||Available in pockets of select cities. Branded as 'Ultra Capacity 5G'.|
|47 GHz mmWave||n262||Pending deployment||Spectrum acquired in 2020 auction.|
Further information: Sprint Corporation § Wireless networks
Sprint's legacy network is in the process of being decommissioned and integrated into T-Mobile's network. Sprint's CDMA network is scheduled to be shut down on or around March 31, 2022. Sprint's LTE network is scheduled to be shut down on or around June 30, 2022.
T-Mobile has used the term "Hotspot" to represent various products and technologies.
Wi-Fi network (public)
The company operates a nationwide Wi-Fi Internet access network under the T-Mobile HotSpots brand. The T-Mobile HotSpots network consists of thousands of Wi-Fi access points installed in businesses, hotels, and airports throughout the U.S.
The T-Mobile HotSpot service offers access to a nationwide network of approximately 8,350 access points, installed in venues such as Starbucks coffeehouses, FedEx Office Office and Print Centers, Hyatt hotels and resorts, Red Roof Inns, Sofitel hotels, Novotel hotels, the airline clubs of American Airlines, Delta Air Lines and United Airlines, as well as airports.
The T-Mobile HotSpots network can be traced to the company's 2002 purchase of bankrupt wireless ISPMobileStar, which began building its network in 1998. After completing the purchase, the company expanded the network into 400 Borders bookstores, as well as 100 of the most-frequented airport clubs and lounges operated by American Airlines, Delta Air Lines, and United Airlines.
On September 14, 2014, T-Mobile partnered up with GoGo to provide free texting on airplanes for its customers. GoGo services are provided on Delta Air Lines, American Airlines, United Airlines and Alaska Airlines.
On June 6, 2016, T-Mobile expanded its partnership with GoGo to offer T-Mobile users one hour of free WiFi on customers phones while T-Mobile One Plus and One Plus International users also get free WiFi throughout the entire flight. T-Mobile also included other messaging apps (iMessage, Google Hangouts, WhatsApp and Viber) in addition to SMS texting being provided since September 2014.
Wi-Fi network (private)
T-Mobile has also used the term to describe Wi-Fi Access Points that it sold to end users to expand their cell phone network to phones equipped to also receive Wi-Fi using a VOIP-like technology. (The models included at least two by Linksys: the WRTU54G-TM and the WRT54G-TM and one by D-Link: the TM-G5240.)
For the fiscal year 2017, T-Mobile US reported earnings of US$4.481 billion, with an annual revenue of US$40.604 billion, an increase of 8.3% over the previous fiscal cycle. T-Mobile's shares traded at over $62 per share, and its market capitalization was valued at over US$58.1 billion in November 2018.
in mil. USD$
in mil. USD$
in mil. USD$
|Price per Share|
Products and services
Mobile phone & data
On January 22, 2021, it was announced that T-Mobile unveiled its newest 5G smartphone plan that offers no throttling called T-Mobile Magenta MAX. With the Magenta Max plan customers will get unlimited Premium Data (4G and 5G), unlimited 4K UHD video streaming, Netflix on Us for single line plans, mobile high-speed hotspot data at 40GB, Unlimited talk, text, and data in Mexico and Canada with up to 5GB of high-speed data. T-Mobile Tuesdays free thank you gifts and discounts, unlimited Gogo in-flight texting and Wi-Fi all flight long, free texting and data in 210 countries and destinations, and free Scam Shield Premium protection, including free Scam Block and Caller ID. Magenta MAX cost the same as the Magenta Plus plan at $57 per line per month for three lines with autopay with taxes and fees included.
Magenta & Magenta Plus
On June 2, 2019, T-Mobile announced the launch of Magenta and Magenta Plus plans to phase out and replace the T-Mobile ONE family of plans. The Magenta family of plans build on the existing features of the T-Mobile ONE and ONE Plus plans, but now include additional features like 3GB of Mobile HotSpot Data for standard Magenta plans, and retaining the same enhanced HD Streaming, 20GB of Mobile HotSpot Data, and other features of the T-Mobile ONE Plus plans.
Military, First Responder, and Unlimited 55+
Alongside the T-Mobile Magenta family of plans are the specialized plans offered to Military personnel, First Responders, and seniors age 55 and up.
Military and First Responder plans allow for qualified service members to receive 50% off of standard pricing Magenta and Magenta Plus plans. Customers must verify their affiliation within 45 days of activation or switching to the plan in order to retain the discounted offer.
The Unlimited 55+ allows customers at or over the age of 55 to receive a set discounted price on standard rate plans, however these accounts are limited to only 2 lines per account. Certain customers were permitted to add a third line to their account during a specific promotional period.
T-Mobile ONE w/ ONE Plus Family
In August 2018, T-Mobile introduced T-Mobile ONE w/ ONE Plus Family plan, which allows HD streaming and adds 20 GB of mobile hotspot at 4G LTE speeds, and Name ID.
As of June 2, 2019, the T-Mobile ONE and ONE w/ ONE Plus Family plans have been retired and replaced by the new Magenta plans.
In August 2016, T-Mobile introduced T-Mobile ONE. It will be the only rate plan offered in the future, with plans to gradually phase out Simple Choice. The plan has been criticized by the Electronic Frontier Foundation and others for potentially violating net neutrality rules and making previously-included features paid extras.
As of June 2, 2019, the T-Mobile ONE and ONE w/ ONE Plus Family plans have been retired and replaced by the new Magenta plans.
The T-Mobile Essentials plan provides customers unlimited talk, text, and data service at a lower price than a standard Magenta or Magenta Plus plan. However, the Essentials plan does not include taxes and fees as the Magenta and Magenta Plus plans do. It also allows T-Mobile to prioritize other customers over Essentials customers' data usage on the network at any time during network congestion or peak times.
Netflix On US
T-Mobile offers any customer on a Magenta, Magenta Plus, or Magenta MAX plan with 2 or more lines to participate in the Netflix on Us offer, essentially covering the cost of one standard Netflix subscription in the plan. Customers have the option to upgrade their subscription to Netflix's premium service for an additional cost, which will be added to the customer's T-Mobile bill.
In March 2013, T-Mobile introduced a new streamlined plan structure known as Simple Choice for new customers. This is part of an initiative called Un-carrier which drops contracts, subsidized phones, overage fees for data, and early termination fees.
Capping unlimited data users
On August 31, 2015, T-Mobile announced it will ask users who abuse its unlimited on-smartphone data plan by violating T-Mobile's Terms & Conditions regarding tethering (which like unlimited on-smartphone data, remains unlimited, but offers a 14 GB high-speed allotment before throttling takes effect), by permanently removing user access to unlimited plans and migrating users to a tiered data plan. By doing so, all plans after a select amount of inclusive high-speed data, result in automatic throttled speeds, preventing unlimited high-speed tethering use and abuse of the network. T-Mobile stated that there are a small handful of users who abuse the tethering plan by altering device software and/or the use of an Android app that masks T-Mobile's ability monitoring whether data is on-smartphone, or through smartphone mobile hotspot (tethering) by mimicking all data as on-smartphone use, with some customers abusing the service by using as much as 2 TB per month, causing speed issues for all other customers.
The InReach program provides a free cell phone and a limited number of voice minutes each month for low-income-eligible families (one per family) who do not use Lifeline services offered by any other phone or wireless company. It is funded through the Universal Service Fund, but is only operational in a limited number of states and Puerto Rico.
Prepaid mobile phone & data
Metro by T-Mobile
Main article: Metro by T-Mobile
The former MetroPCS was taken over by T-Mobile in 2013, the new company formed T-Mobile US and currently continues to offer prepaid wireless services under the Metro by T-Mobile brand.
Former prepaid services
GoSmart Mobile was a T-Mobile branded service that launched in beta on December 7, 2012, and became officially available nationwide on February 19, 2013. GoSmart offered no-contract SIM wireless services. GoSmart Mobile was sold to consumers through dealers who worked as independent contractors under their own company name. Such sellers are known as "Authorized Dealers" with either physical or online stores. In September 2016, T-Mobile sold the brand and 326,000 GoSmart Mobile customers to TracFone Wireless. The customers were reclassified as wholesale subscribers.
Television and streaming
On December 13, 2017, T-Mobile US announced its intent to acquire the IPTV provider Layer3 TV, which operates in Chicago and Washington, as the basis of its own subscription television service initially planned to launch in 2018. On April 10, 2019, T-Mobile officially announced the re-branding and re-launch of Layer3 TV as TVision Home The service mirrors the hardware, packaging, and pricing models of other linear television providers.
On October 27, 2020, T-Mobile US introduced over-the-top streaming services under the TVision branding. It consisted of several packages, including TVision Vibe (a lower-cost bundle focused on entertainment channels), TVision Live (network television, basic cable and sports networks, as well as cloud DVR), and TVision Channels (with standalone subscriptions for pay television services). TVision Home ceased operations on December 30, 2020.
On March 29, 2021, T-Mobile announced that TVision would be discontinued on April 29, 2021. The provider will instead offer promotional bundles with the third-party providers Philo and YouTube TV.
On January 22, 2014, T-Mobile announced that it would expand its products into banking. T-Mobile would provide Visa card with banking features and a smartphone money management application with reduced-fee or zero-cost services for T-Mobile wireless customers. In addition, customers would have access to over 42,000 ATMs with no fees. In early 2016 T-mobile decided to discontinue the banking cards. They can no longer be purchased at T-Mobile.
In early 2019 T-mobile released T-Mobile Money, an online banking option.
Team of Experts
In 2018, T-Mobile officially announced its new customer care concept called Team of Experts. The premise being customers never being transferred to another department. All representatives are trained in billing, payment arrangements, and cancellations when in the past each had their own separate department. In addition to being cross-trained, the Team of Experts, which consists of usually between 30 and 35 account reps, 4 to 6 technical support representatives, 4 supervisors overseeing the representatives, and one manager, are assigned specific markets, usually within the region, the call center is in.
From as early as 2004, the company has captured multiple J. D. Power annual awards in the areas of retail sales satisfaction, wireless customer care, and overall customer satisfaction. In 2011, J. D. Power and Associates stated that T-Mobile retail stores achieved the highest ratings among major wireless carriers for customer satisfaction for the fourth consecutive year, performing particularly well in price and promotions. Also in 2011, J. D. Power and Associates ranked T-Mobile USA highest among major providers in wireless customer care for the second consecutive year.
On December 3, 2015, Consumer Reports named T-Mobile the number one American wireless service provider. The results combine data from customer service, voice quality, text messaging services, and data speeds.
On February 6, 2016, T-Mobile was awarded the JD Power Award for customer satisfaction in the full-service wireless category for the second year in a row. T-Mobile received the highest score ever in the wireless industry.
In 2019, T-Mobile was recognized as one of Fortune's Top 100 Companies To Work For, ranking #49.
Jamie Lee Curtis was the spokesperson for T-Mobile USA's predecessor, VoiceStream Wireless, since 1998. VoiceStream's advertising slogan was: "Get more from life". During the transition to the T-Mobile brand, Jamie Lee Curtis continued as a spokesperson for a short time and the slogan was changed to "T-Mobile. Get More." Starting in 2002, the company's spokesperson was Catherine Zeta-Jones who was the main figure in its branding strategy. As of September 2006, Zeta-Jones had officially been dropped as the "face" of the company for its advertising campaigns due to a corporate rebranding strategy. The company also relied on rapper Snoop Dogg as the spokesperson for its T-Mobile Sidekick in a series of commercials late in 2004, the company also released a series of Sidekick phones known as the D-Wade Edition for basketball player Dwyane Wade.
The company is also an official sponsor of Major League Baseball, the National Basketball Association, the NBA Rookie Challenge, Women's National Basketball Association and the Overwatch League. In Puerto Rico, the company also sponsors the Puerto Rico Olympic Committee
In late May 2009, Zeta-Jones was brought back as a company spokesperson to show customers how to pay less for their wireless plan in a new "Mobile Makeovers" advertising campaign that refers a customer to third-party comparison site BillShrink.com.
In late 2009, commercials for the T-Mobile MyTouch 3G featured the song "If You Want to Sing Out, Sing Out" by Cat Stevens and celebrities such as Chevy Chase, Molly Shannon, Dana Carvey and Darrell Hammond. Another commercial with the same song performed by a different artist showed Wyclef Jean, Avril Lavigne and Brad Paisley.
Carly Foulkes is the spokeswoman for the myTouch 4G in commercials that parody the Get a Mac campaign. The model is known for Rugby Ralph Lauren ads. Although Foulkes is often identified with the color pink, T-Mobile actually has a color trademark for the color magenta, and markets itself using its corporate colors.Virgin Mobile has, in turn, parodied the Carly Foulkes ads.
In September 2010, the company launched "Kids are free till 2012" for family lines.
On December 1, 2011, a group of 100 Chicago-area women, along with Carly Foulkes, were featured in a flash-mob style performance at Woodfield Mall in Schaumburg, Illinois, where the group, dressed in magenta dresses, sang and danced through the mall's atrium to their cover of (There's No Place Like) Home for the Holidays. The performance was filmed and edited into a holiday commercial, which was a success.
T-Mobile US has naming rights contracts with several prominent US sports venues. In 2016, the company signed a contract to place its name on a venue then nearing completion on the Las Vegas Strip. T-Mobile Arena became home to the Vegas Golden Knights of the NHL the following year. In 2018, with Safeco Insurance choosing not to renew its naming contract with Major League Baseball's Seattle Mariners to place its name on the team's stadium, T- Mobile US signed a similar deal, resulting in the former Safeco Field becoming T-Mobile Park on January 1, 2019. Most recently, the name of the main indoor arena in Kansas City, Missouri changed from Sprint Center to T-Mobile Center following the two companies' 2020 merger.
Starting in 2013, T-Mobile launched the Un-carrier marketing campaign. This movement introduced a slew of new tactics to offer consumers cheaper rate plans, cheaper global coverage, and several other benefits. T-Mobile CEO John Legere laid out an "Un-Carrier manifesto" highlighting the approach and goals he wanted the company to pursue. One popular Un-carrier move features T-Mobile Tuesdays, where customers are offered a variety of free products and also able to win prizes. The most recent Un-carrier campaign is titled "T-Mobile One". This is a new family plan offering, replacing all previous plans and is an all-inclusive unlimited plan, giving unlimited talk, text, and data. The only caveat being a video streaming on any device is limited to 480p resolution. CEO John Legere in an interview said "The biggest pain point that a million customers told me about is that they hate data buckets. And we had such success with Binge On that we wanted to turn our company into somebody that's selling a monthly subscription to the internet, all in, unlimited." As of October 7, 2016, about a quarter of the overall account numbers have moved over to T-Mobile One, and about three-quarters of new postpaid accounts are activating on T-Mobile One.
T-Mobile US employees and two labor unions have led multiple unionization attempts beginning as early as 2001.
Formation of TU
Hundreds of T-Mobile employees, with the backing of the Communications Workers of America (CWA) and the German union ver.di, have joined together as TU to gain representation at T-Mobile. In July 2011, technicians in Connecticut, voted for representation by the Communications Workers of America-TU. On September 25, 2013, MetroPCS workers in Harlem, NY, voted for a union voice and representation by CWA-TU.
2009 coordinated organizing effort
In 2008, the CWA and ver.di launched a coordinated effort to unionize company employees. A spokesman for the CWA called on the company to stop resisting mobilization efforts and allow company employees to unionize as German employees of T-Mobile USA's parent company, DT, have done. In response, the company released an employee satisfaction study showing that more than seventy percent of the company's 40,000 workers were "very satisfied" with their jobs. Through a spokesman, the company stated, "Despite the Communication Workers of America's periodic organizing efforts for more than nine years, no group of T-Mobile employees has ever chosen to be represented by a union. While our company is always striving to find ways to improve, year after year, employees continue to view T-Mobile as a good place to work where they have no need for, or interest in, a union."
In 2009, a number of politicians, in one case acting after lobbying efforts by CWA union activists, wrote letters to René Obermann, DT's chief executive officer, in an effort to influence T-Mobile USA's labor practices in the U.S.
In a March 13, 2009, letter, U.S. Senator John Kerry (D-MA) asked "why the company's approach to labor rights are different in Germany than in the United States". In an April 30, 2010, letter sent after lobbying by Communications Workers of America activists, 26 Democratic members of Congress called on DT to protect and respect workers' rights in the U.S. A separate July 1, 2010, letter from seven Republicans addressed the same issue. On August 10, 2010, U.S. Senator Bob Casey (D-PA) released a statement in support of the worker's efforts to organize a union at the company. In a letter, dated September 21, 2010, fifteen Californian Members of Congress urged Obermann to take action and implement fair and equitable labor relations.
In a November 5, 2009, letter, Thomas DiNapoli, New York State Comptroller and Trustee of the New York State Common Retirement Fund, stated concerns about "the potential impact on the value of T-Mobile that may result from a disenfranchised workforce and the associated negative publicity that may impact T-Mobile's profitability."
On December 9, 2009, the non-profit organization American Rights at Work published a report written by Prof. John Logan, Director of Labor Studies at San Francisco State University, titled "Lowering the Bar or Setting the Standard? Deutsche Telekom's U.S. Labor Practices". The report details behavior by the company that the author perceives as anti-union including dissemination of anti-union materials, intimidation and threats directed at pro-union workers, "captive audience meetings" and the retention of anti-union specialists. In the report, which is based on documents from the National Labor Relations Board, internal company memos and handbooks, and interviews with workers, Logan asserts that the company engaged in a systematic campaign to prevent employees from forming a union and that DT was guilty of operating by a double standard. He claims that Deutsche Telekom respects workers' rights in Germany, where it cooperates closely with unions, but mistreats workers in the United States and interferes with their right to organize.[clarification needed]
On September 2, 2010, Human Rights Watch released a report written by Lance Compa titled "A Strange Case: Violations of Workers' Freedom of Association in the United States by European Multinational Corporations". The report concludes that "company policy has translated into practices that leave the workforce fearful about even seeking union representation." DT proclaims its adherence to international labor law and standards that are embodied in German domestic laws. But HRW found that "T-Mobile USA's harsh opposition to workers' freedom of association in the United States betrays Deutsche Telekom's purported commitment to social responsibility, impedes constructive dialogue with employee representatives, and in several cases, has violated ILO and OECD labor and human rights standards".
Labor Related Awards
T-Mobile has received multiple workplace awards. T-Mobile received a score of 100 on the Disability Equality Index (DEI), which measures disability inclusion. They were also named the Best Place to Work for LGBT Equality by the Human Rights Campaign for four consecutive years. T-Mobile was also awarded a Designation for the top 100 Military Friendly Employer by Military Friendly in 2017 for the tenth time. It was recognized as one of the World's Most Ethical Companies by the Ethisphere Institute for the ninth year in a row. In addition to national awards, T-Mobile has also won local awards in many locations, including the best place to work in Albuquerque, New Mexico and Wichita, Kansas where the company has call centers located. On February 16, 2018 Fortune announced their 100 best companies to work for, naming T-Mobile 86th. On July 24, 2018, Forbes ranked T-Mobile 182nd on their top 300 Best Places to Work for Women list.
Main article: Microsoft data loss 2009
On October 1, 2009, some users of Microsoft's Sidekick handset temporarily lost personal data, including contacts, notes, and calendars. On October 8, most data services were restored to users. The company and Microsoft announced on October 10 that Sidekick device data "almost certainly has been lost as a result of a server failure at Microsoft/Danger." On October 15, Microsoft said it had been able to recover most or all data and would begin to restore it.
On November 9, 2009, some of the company's subscribers temporarily lost the ability to send and receive calls and text messages for several hours. The company confirmed the outage via Twitter. The company stated that approximately five percent of its subscribers had been affected. It claimed that the problem was caused by a system software error.
On May 8, 2018, subscribers throughout Houston, Texas experienced an approximately four-hour interruption in service caused by damage to a fiber-optic cable.
On June 15, 2020, subscribers across the United States suffered an outage in service (primarily voice and text) due to routing issues.
Misrepresentation as 4G
In 2010, T-Mobile began marketing both its HSPA and HSPA+ services as "4G". Media outlets considered this branding to be deceptive.
Later on, after the ITU expanded its definition of 4G to include HSPA+, T-Mobile continued to market standard HSPA devices and service as 4G. Not only do these HSPA (non-Evolved) devices continue to not meet 4G standards, they are incapable of operating at 4G speeds. Concerns were also displayed over the possibility of confusion when actual LTE networks were deployed.
Nicolas Jacobsen was charged with intruding into the company's internal network in January 2005. Reports indicated that for about a year Jacobsen had access to customer passwords, e-mail, address books, Social Security numbers, birth dates, and Sidekick photos. Affected customers included members of the United States Secret Service. Secret Service informant identified Jacobsen as part of "Operation Firewall" which provided evidence that Jacobsen had attempted to sell customer information to others for identity theft. T-Mobile USA and the Secret Service did not elaborate on the methods Jacobsen used to gain access but sources close to the case indicated that Jacobsen exploited an unpatched flaw in the Oracle WebLogic Server application software used by the company. Additional SQL injection vulnerabilities with the company's web site were reported by Jack Koziol of the InfoSec Institute.
T-Mobile offers access to voicemail without the input of a password by default. Parties acting in bad faith may be able to access such voice mailboxes via Caller ID spoofing. To avoid this possibility, T-Mobile recommends that all customers password-protect their mailboxes, but still offers the no password configuration by default due to customer demand.
On June 6, 2009, a message posted from an email account "pwnmobile_at_Safe-mail.net" to the Full Disclosure mailing list claimed that the company's network had been breached and showed sample data. The sender offered "databases, confidential documents, scripts and programs from their servers, financial documents up to 2009" to the highest bidder. On June 9, the company issued a statement confirming the breach but stating that customer data was safe. It claimed to have identified the source document for the sample data and believe it was not obtained by hacking. A later statement claimed that there was not any evidence of a breach.
Privacy and surveillance
T-Mobile USA received a portion of the 1.3 million largely warrantless law enforcement requests for subscriber information (including text messages and phone location data) made in 2011, but refused to state how many requests it received. It did say that in the last decade, the number of requests have increased by 12 to 16 percent annually.
Data retention policies
In 2010, the Department of Justice (DOJ) released a document entitled, "Retention Periods of Major Cellular Providers," to advise law enforcement agents seeking to obtain cell phone records. This document was uncovered by the ACLU's coordinated records request on cell phone location tracking by police. Notably, the document showed that T-Mobile subscriber information was retained for 5 years and call detail records were kept for 2 years (prepaid) and 5 years (postpaid).
In 2013, Massachusetts Sen. Edward Markey revealed responses from the top four U.S. wireless providers as well as U.S. Cellular, C Spire, and Cricket/Leap Wireless, to his inquiry regarding user information disclosed to law enforcement officials. The following was T-Mobile's response regarding data retention: T-Mobile US retains customers' historic cell site information and cell tower dump information (180 days); call details records (7–10 years); text message content, data requests, and geo-location data not stored; voicemail content (up to 21 days); subscriber information (6 years after the account is closed).
Comparing the 2010 DOJ memo released by the ACLU and Markey's 2013 wireless data retention disclosures, T-Mobile increased the retention period for subscriber information from 5 to 6 years. T-Mobile also increased its call detail record retention from 2 years (prepaid) and 5 years (postpaid) to 7–10 years.
2021 data breach
On August 15, 2021, it was reported that T-Mobile is investigating a reported data breach which may have exposed the private info of more than 100 million people. The perpetrator is apparently trying to sell off a portion of the data. An anonymous author of a forum post is offering up roughly one-third of T-Mobile USA's customer data in exchange for 6 bitcoins or a bit less than $280,000 as of Aug. 15. The stolen data, from which has reportedly obtained from multiple T-Mobile servers includes names, addresses, and phone numbers; social security numbers; IMEI numbers, which are unique to each mobile device; and driver's license info. It has been confirmed that the data thief's access to T-Mobile's servers has been cut off. T-Mobile hasn't yet responded to request for comment, but did state that they are "aware of claims made in an underground forum" and is now "actively investigating their validity."
On August 16, 2021, T-Mobile confirmed that the company had indeed been hit by a data breach, but declined to say whether any customers personal information was accessed or even how widespread the damage might be. The company's acknowledgement that the breach come after hackers told Vice, that they were selling "full customer info" that was obtained from T-Mobile servers.
On August 18, 2021, T-Mobile gave an update on the latest findings regarding the recent data breach even though the investigation is ongoing. According to the preliminary analysis, the attack was able to obtain the records more than 40 million former and prospective customers that have applied for credit, as well as 7.8 million existing postpaid customers. T-Mobile has confirmed that the data collected by the hackers included sensitive personal information, such as the first and last names, birthdates, driver’s license/ID numbers, and Social Security numbers, but where unable to phone numbers, account numbers, PINs or passwords. T-Mo is offering two years of free identity protection services from McAfee and is also T-recommending its customers to change their PIN as soon as possible. No Metro by T-Mobile, former Sprint prepaid or Boost Mobile customers have been included in the attack. 
It was reported on August 23, 2021, that T-Mobile has been hit with a pair of class-action lawsuits have been filed in Washington federal court as the number of both current and former customers impacted by the cyberattack grows. One of the lawsuits accuses T-Mobile of the putting plaintiffs as well as members of the class-action "considerable risk" due to the failure to adequately protect its customers as a result of negligent conduct. The second lawsuit alleges that victims of the attack have already spent as much as 1,000 hours to address the privacy concerns stemming from the attack, which includes reviewing financial and credit statements for evidence of unauthorized activity. 
On August 24, 2021, it was announced the T-Mobile Business customers have been affected by the recent data breach according to T-Mobile for Business information site which states that the exact business and personal information that was accessed varies by business and individual. The company has determined that the types data that impacts businesses includes Business name, federal tax ID, business address, contact name and business phone number, as well as the personal information stated in the above paragraphs and that there is no indication that business or personal financial information, including credit or debit card information, account passwords or PINs were accessed by the data breach. 
On August 26, 2021, the hacker who goes by the name of John Binns, apparently did an interview on how he was able to get through T-Mobile’s servers. Binns stated that he used a readily available tool to locate an exposed router and that it took him a week to penetrate the customer data that is stored in a T-Mobile’s data center located near East Wenatchee, Washington. Binns also provided apparent evidence that supported his claim of being responsible for the attack and that he stole the data to create “noise” and get attention. The Wall Street Journal asked about the claims, to which T-Mobile has declined to comment on. 
On September 6, 2021, it was revealed that T-Mobile US customers have filed a series of class action lawsuits that accuse the company of negligence after hackers exposed personal data of million of current, former and prospective customers. At least 3 lawsuits have been filed in district court and all demanding jury trials. Two of the complaints are accusing T-Mobile of violating the US Federal Trade Commission (FTC) Act of 1914, which prohibits companies from engaging in “unfair or deceptive” activities, which includes companies failing to maintain appropriate security measures to safeguard customer information. In another filing, the plaintiff noted that the FTC provided cybersecurity guidelines advising companies not to maintain personally identifiable information “longer than is needed for authorisation of a transaction”. Another class action suit is accusing T-Mobile of violating the California Consumer Privacy Act, which assigns specific penalties to companies which allow unauthorised access to their customers’ data. 
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Netflix free at T-Mobile: the fine print
T-Mobile USA earlier today announced that they’d be allowing Netflix to be streamed for free for certain data plans. This means that the users benefitting will not have to pay a monthly fee for Netflix because T-Mobile USA will be footing the bill. Sounds like a pretty good deal right out the gate, right? It sort of is – sort of.
T-Mobile USA is notoriously good at making their data plans seem like god’s gift to smartphone owners. As such, it’s important that we look extra close at what the company is actually offering each time they reveal a new “Uncarrier” promotion.*
*UPDATE: T-Mobile USA representative informs us that this is not a “promotion” and that it should be referred to as an “Un-carrier move”. The difference here is that “promotion” can be construed as “temporary” whereas this Netflix situation is apparently “indefinite.”
What you’d get
Today’s Un-carrier move from T-Mobile suggests that certain data plans can get a Netflix subscription for free. The subscription T-Mobile includes is “Netflix Standard 2-screen”, which means two iterations of Netflix can be open at one time. T-Mobile suggests that they will give the user Netflix Standard 2-screen (up to $9.99/mo. value).
T-Mobile users can also get the better Netflix subscription if they pay the difference – that’d be an extra $2 a month to get Netflix Premium. The difference between Netflix Standard and Netflix Premium is the addition of Ultra HD (4K resolution) and a total of 4 simultaneously streaming screens at once (instead of 2).
The deal says that “value may be applied to different Netflix streaming plans.” As such, it will not make a difference whether the user opts to get the Standard (by default) or the Basic Netflix plan (which wouldn’t make sense to get since it comes with less than the default Standard).
What you’d need to pay
To attain that $9.99 worth of a Netflix Standard subscription, 2+ lines of T-Mobile ONE are required. For just 2 lines, T-Mobile ONE will cost $120 USD a month. Adding another line makes it $140 a month, adding another line after that (4 total) costs $160 a month.
The minimum number of lines that need to remain in service and in good standing with T-Mobile ONE to get Netflix is 2.
NOTE: If the two lines are for a pair of users that are 55-years of age or older, the price is $60 a month, total. It’s highly likely that this lower price is in play because people who are of that age or older don’t use nearly as much data as those of younger generations.
UPDATE: The 55-years Unlimited plan mentioned above does NOT qualify for the free Netflix, as it turns out. Only a standard T-Mobile ONE plan (for all ages) will get the Netflix.
On-phone, not so super
Much like what T-Mobile’s “unlimited” data has offered for the past couple years, fine print matters. While that link shows “Binge On” deals, which may or may not have had 480p as a default resolution for all streaming video.
Here in 2017 with this T-Mobile ONE “unlimited data” plan, the 480p note is present without the possibility of paying more to remove:
“Video typically streams at DVD quality (480p).”
DVD quality can mean a couple different things. In this case, T-Mobile means “SD DVD quality” which is indeed 480p. There’s also “HD DVD quality” and upward – which is much more appropriate for the smartphones T-Mobile currently offers for sale.
That 480p is approximately 856 x 480 pixels, whereas most major smartphones today (even mid-level phones) have at least 1920 x 1080 pixels. The Samsung Galaxy S6, S7, and S8 all have 2560 x 1440 displays – on which 480p looks pretty darn pixelated. The iPhone 6, 6s, and 7’s resolution is 750 x 1334 and iPhone 6 Plus’s is 1080 x 1920.
So don’t plan on seeing Netflix streamed to your phone with a whole lot of quality, under any circumstances. BUT – and this is important – the Netflix subscription that comes with this T-Mobile One plan can be used elsewhere. So feel free to stream at full quality through your NVIDIA SHIELD Android TV, Apple TV, any other smart TV device, or your laptop or desktop machine.
This deal begins on September 12th, and activation of the Netflix offer “may take 1-2 bill cycles.” T-Mobile USA also made mention that “Like all plans, features may change or be discontinued at any time.”
Here’s How T-Mobile Customers Can Score Free Netflix
T-Mobile customers are about to get some free video streaming perks, as long as they have the right plan. The wireless carrier’s latest promotion offers current T-Mobile ONE customers with two or more lines a free standard Netflix subscription, even if you’re already a Netflix subscriber.
T-Mobile Will Foot Your Netflix Bill
Beginning September 12, you can visit T-Mobile’s site, head to a retail store, or call their customer support line to link your T-Mobile and Netflix account, should you already have one. If you don’t have a Netflix account, T-Mobile will provide instructions on how to link your existing T-Mobile account and new Netflix account after you opt-in to the Netflix On Us promotion.
T-Mobile ONE customers who signed up for the previous version of the plan, which excludes taxes and fees, will need to switch to the newer version of T-Mobile’s ONE plan, which includes taxes and fees in its monthly price. The current price for two lines on T-Mobile’s ONE wireless plan is per line, dropping as low as $40 per line when you add two more lines.
The Netflix On Us promotion covers the $10 cost of a standard Netflix subscription, which enables HD streaming, offline viewing, and support for up to two simultaneous streams. T-Mobile will handle the subscription payments through your Netflix account, though it may take up to two billing cycles to go into effect. If you’re a fan of 4K content, you can upgrade to Netflix’s premium subscription plan at $12 per month, with the $2 difference being charged to your T-Mobile bill.
HD Streaming May Require an Annoying Plan Upgrade
While streaming Netflix gratis is a nice perk to include with a phone plan, T-Mobile’s data usage rules makes it hard to enjoy if you’re nowhere near a Wi-Fi signal. Streaming video over LTE using a standard T-Mobile ONE plan reduces the quality to 480p, a far cry from the high-definition content seemingly promised (fine print, am I right?).
Want to stream video to your phone in 1080p? You’ll need to shell out an extra $10 for T-Mobile’s ONE Plus plan, which includes unlimited HD streaming, unlimited mobile hotspot use, and unlimited in-flight Wi-Fi on Gogo-enabled flights. You can always get around the quality limitations by downloading the shows you plan to watch to your iOS or Android device beforehand, but with another $10 add-on to your account for HD streaming anywhere, it somewhat sours the whole “free” Netflix thing if you ask me.
T-Mobile’s Family Plans Now Come With Free Netflix (Yep, You Heard Us) Quarterly Financial Results
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